Performance Analyst (Marketing Strategy and Planning)

Are you an analyst who is passionate about using data to drive decision making?
We’re looking for a Performance Analyst (Marketing Strategy and Planning) to analyse data to enhance campaign performance, audience engagement and return on investment across our marketing and communications activity.

What does this role do?

As a Performance Analyst (Marketing Strategy and Planning), you will:

• Design and maintain a measurement framework for marketing and communications activity, defining KPIs to measure performance against and regularly reporting on performance across these metrics,
• Identify trends, patterns, insights and performance drivers, and provide recommendations based on data analysis,
• Support the team with testing and experimentation, gathering evidence for various approaches and building an experimentation log,
• Complete econometric modelling, understanding the impact of different marketing activities on brand awareness and income generation, using statistical methods to measure and quantify impact.

Interviews for this role are provisionally scheduled for week commencing 22nd and 23rd April 2026, and will take place on Teams.

Could this be you?

To be successful in this role, you’ll need experience of creating KPI frameworks, and a clear understanding of measuring and understanding brand health and management. You’ll need experience of building and implementing econometrics modelling, and strong experience of data handling and building automated dashboards. You’ll have excellent communication skills, with the ability to translate complex data into actionable recommendations for varied stakeholders. A creative, user-first mindset is key, as well as a flexible, continuous improvement focused approach.

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

Documents

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 

Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. Feel free to send us an email at

jobs@dogstrust.org.uk. We're here to support you every step of the way.