Multimedia & Digital Content Lead

Multimedia & Digital Content Lead

Colchester United Football Club

Department: Media

Salary: £32,000 – £35,000 per annum (dependent on experience)

Working Hours: 40 hours per week, including home and away matchdays, evenings and weekends

Reporting to: Head of Media

About the Role

Colchester United Football Club is seeking a creative and commercially aware Multimedia & Digital Content Lead to drive the production of high-quality visual and multimedia content across all club platforms.

Working under the direction of the Head of Media and senior leadership, this role will be responsible for continuing to build a strong and positive connection between the club, it’s partners, sponsors and supporters through social media and content.

The successful candidate will deliver the full suite of digital visuals, artwork and multimedia assets that define the club’s identity across social media, website, matchday screens, broadcast platforms and commercial campaigns.

This is an exciting opportunity to play a key role in shaping the digital presence of a professional football club, elevating brand standards and delivering sponsor activation content.

Key Responsibilities

Creative Campaign Planning & Content Production

• Lead the development and execution of creative digital campaigns across the season (kit launches, ticket campaigns, player announcements, commercial activations and events).
• Capture high-quality photography, videography and multimedia content during training sessions, matches, community events and club activities.
• Produce the full suite of matchday graphics, player content, promotional artwork, digital advertising and campaign visuals.
• Edit and enhance content using industry-standard software to deliver professional, visually compelling output.
• Develop motion graphics, animations and dynamic visual elements to support digital storytelling.

Social Media & Digital Platforms

• Create and publish engaging multimedia content across the club’s social media platforms including Facebook, X, Instagram, YouTube, Tik Tok and LinkedIn.
• Planning and delivering structured content calendars aligned to marketing and commercial objectives.
• Monitor content performance using analytics tools and provide monthly digital reporting to the Commercial Team, including sponsor exposure summaries and engagement metrics.
• Stay up to date with emerging trends, platforms and best practice to ensure the club remains progressive in its digital approach.

Commercial & Sponsor Activation

• Deliver high-quality digital assets as part of sponsor packages, ensuring contractual obligations are met creatively and professionally.
• Work closely with the Commercial Team to produce bespoke sponsor-led content and activation campaigns.
• Support commercial proposals with creative mock-ups and digital concepts.
• Manage and schedule matchday big screen content and commercial advertising.

Brand Standards & Visual Identity

• Act as a guardian of the club’s visual identity, ensuring consistency across all platforms and outputs.
• Maintain and evolve brand templates, typography standards and creative assets.

Ensure all published content reflects the professionalism and ambition of Colchester United Football Club.

Matchday & Broadcast Support

• Capture and post content throughout home and away matchdays
• Set the scene pre-and post-match across all platforms with photography and video content
• Deliver live updates during games across social platforms including live running commentary on X
• Produce and post lineup graphics, goal updates, results and key moments throughout the day 
• Capture, edit and deliver post-match interviews
• Continually look for innovative ways to tell the matchday story and drive engagement

Qualifications & Experience

Essential:

• Proven experience in multimedia content creation within a professional environment.
• Strong graphic design capability with a portfolio demonstrating brand-led creative work.
• High proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) or equivalent software.
• Experience in photography and videography.
• Understanding of social media platforms, scheduling tools and digital analytics.
• Ability to analyse and present performance data.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to work under pressure and to tight deadlines.
• A strong understanding of football and the professional sports environment.

Desirable:

• Experience producing sponsor-integrated content within a commercial setting.
• Knowledge of live streaming or broadcast production workflows.
• Experience working within a football club or elite sporting organisation.
• Motion graphics expertise.

Personal Attributes

• Creative thinker with a strong visual eye.
• Commercially aware and results driven.
• Professional and reliable.
• Adaptable and able to work flexible hours including evenings and weekends.
• A genuine passion for football and engaging supporters.

Why Join Colchester United?

This role offers the opportunity to shape the digital identity of a professional football club and play a central role in its creative and commercial growth.

If you are ambitious, innovative and ready to elevate the digital presence of Colchester United Football Club, we would love to hear from you.

 

All staff must be aware of all safeguarding and equity and diversity issues, along with all academy and club policies, rules and regulations.  We are dedicated to fostering a diverse and dynamic working environment by building a team that represents a variety of backgrounds, perspectives, and skills. We are an equal opportunities employer and welcome applications from all sections of the community.