Membership Experience Officer

This role is a new opportunity with Somerset Wildlife Trust to improve the productivity and sustainability of our core unrestricted income. Membership forms the bedrock of our fundraising portfolio, and as Membership Experience Officer you’ll play a central role in finding innovative ways to recruit new members while providing exemplary stewardship to retain and inspire existing supporters to continue supporting nature and take action in other meaningful ways.

Job Description – Key Responsibilities and Tasks

Responsibility 1: Membership Recruitment

• Work closely with the Comms team to grow our audience through lead generation campaigns on social media
• Work closely with the Comms team to recruit new members including through social media advertising and different incentives
• Convert new audiences to membership
• Trial door drops, phone campaigns and reactivation to establish which methods have the best ROI for recruiting new members
• Create and trial other ideas and initiatives to grow audiences and recruit members

Responsibility 2: Membership Retention

• Instigate welcome calls to new members
• Review and take responsibility for the welcome journey for new members, ensuring Direct Debit compliance as well as outstanding supporter engagement
• Organise and host in-person events for new members
• Organise and host online events for members as well as taking advantage of and communicating details of relevant national events
• Arrange long-standing member recognition and telephone thank-a-thons
• Research and trial other methods which may have a positive impact on membership retention and/or lifetime value
• Instigate a semi-regular survey so we can gauge members’ interests and satisfaction levels

Responsibility 3: Analysis and Administration

• Establish metrics and data reporting to monitor the success of each initiative.
• Conduct an annual targeted uplift mailing
• Conduct an annual targeted gift aid phone campaign
• Implement a plan to promote life membership

Please see the full job description and person specification below for complete details about the role, responsibilities, and requirements.

How to Apply

Please complete the application form above and send with your CV to recruitment@somersetwildlife.org

We offer some fantastic benefits including:

• 7% employer pension contribution

• Life assurance

• Annual professional institution subscription if applicable

• Payment of relevant licenses and tickets

• Flexible and agile working

• Wellbeing support – Employee Assistance Program, wellbeing champions

• Diversity networks through RSWT/TWT

• Paid volunteer days

• Continuous Professional Development opportunities

• 33 days of holiday (25 + bank holidays)

The opportunity to make a real and positive difference to nature, communities and the climate