Masa UK Manager

R ECRUITMENT
PACK

LIVE THE HISTORY. CREATE THE FUTURE.

Masa UK Manager at UJIA
Job Description | March 2026

About UJIA

UJIA is dedicated to ensuring that young Jewish
people in the UK forge a personal relationship
with Israel, so that they have a strong sense of
belonging to the Jewish people.

Our work is organised into four pillars:

1.  Empowering Young People

2.  Experiencing Israel

3.  Deepening Israel Connections

4.  Responding in Israel

We are dedicated to empowering young Jews
by removing barriers to help them form strong
connections with Israel and by cultivating future
leaders who can inspire their peers. We do this
through developing a thriving informal Jewish
education sector with the Youth Movements and
the Union of Jewish Students.

We have decades of experience in sending
young Jews in the UK to Israel on rite of passage
programmes, such as Israel Tour, Gap Years and
Birthright Israel. These Israel experiences offer
firsthand encounters, peer connections, and
educational settings that are instrumental in
strengthening a relationship with Israel.

We ensure that powerful Israel experiences do not
end the moment participants return home. Without
deliberate follow-up, the connection can fade

quickly. Since 7th October, with Israel feeling both
closer and more contested, our responsibility has
become clearer: we must create the space for young
people to reflect on what they experienced, deepen
their engagement with Israel and their peers, and
continue their journey. Our post-programme follow-
up ensures that connection becomes continuity
— helping young Jews to carry forward their
relationship with Israel and strengthen their sense
of belonging to the Jewish people.

We continue a role that has defined UJIA
throughout our history: being there when the
people of Israel need us most. Time and again, our
community has turned to UJIA as the trusted vehicle
to channel its solidarity and generosity to respond in
moments of crisis. We now face the responsibility of
ensuring that this culture of giving is embedded for
the next generation, so that philanthropy is not seen
as optional but as an essential expression of Jewish
belonging. Since 7th October, our response has
shown this in practice — mobilising funds rapidly
and responsibly to support recovery and rebuilding
in Israel’s South and North, from trauma relief and
education to livelihoods and basic needs. By doing
so, we are not only meeting urgent needs on the
ground, we are also deepening the sense of shared
responsibility that binds our community to Israel
and to the Jewish people.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).About Masa Israel Journey

Masa offers young adults between the ages of 16 and 35 immersive, life-changing gap year, study, post-
university, and volunteer experiences in Israel, connecting them to programmes that meet their interests,
offering scholarships, providing expertise, and supporting them throughout the process. Masa is a joint
project of the Government of Israel and the Jewish Agency for Israel.

Foreword

Thank you for your interest in joining our
professional team as Masa UK Manager at UJIA.
This recruitment pack will provide you with an
opportunity to learn more about our organisations
missions, values, and the impact we’re working to
achieve.

In support of UJIA’s mission to empower young
people, facilitate impactful Israel education
experiences, and support those in need in Israel,
the Masa UK Manager at UJIA will be responsible
for strategically developing and enhancing Masa’s
presence and brand awareness in the UK, driving
recruitment to Masa Programmes through ground
marketing, partnerships, events, and digital
engagement.

This is a full-time role with strategic, operational, and
relationship-management responsibilities, focused

on increasing participation in Masa Programmes and
strengthening long-term engagement with young
adults and alumni.

You will act as the primary UK representative for
Masa Israel Journey, building and maintaining
strong partnerships across the UK Jewish
community, supporting young people throughout
their programme journey, and driving innovative
recruitment and engagement initiatives.

UJIA and Masa work to provide a supportive
organisational culture that prioritises people. We
believe in fostering a positive and collaborative
work environment, encouraging personal growth,
and providing opportunities for professional
development. We welcome your application and
the opportunity to learn more about what you could
bring to this role.

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United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).RECRUITMENT PACK RECRUITMENT PACK

Roles & Responsibilities

The primary aim of this role is to strategically develop and enhance Masa’s brand awareness through ground
marketing, partnerships, social media and digital marketing in the UK, with the aim of increasing the number
of fellows on Masa Programmes.

This will involve:

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To proactively seek to form new, dynamic partnerships
for Masa and maintain strong and effective
relationships with existing partner organisations across
the UK community.

To enhance product knowledge of the vast scope of
programming offered to young adults under the Masa
umbrella.

To support 16–35-year-olds to find the right programme
for them and support each participant through the
process of getting to Israel.

To develop and execute a comprehensive marketing
strategy to recruit participants and liaise with the Masa
office in Israel and with UJIA to enhance targeted
marketing materials as well as social media campaigns
for a UK-based audience.

To create a network of Masa Alumni to act as
brand ambassadors, support the promotion of its
programmes and foster long-term engagement.

To develop creative local and global events aimed at
sixth formers, students and young professionals with
the aim of increasing engagement with the Masa
brand and reaching its recruitment goals.

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To provide an insight to the Global Masa team of
potential development opportunities in the UK.

To provide crisis response and management to various
issue arising from participants of Masa programmes,
liaising effectively with Masa, UJIA, parents, participants
and other key stakeholders.

To drive performance in line with annual key
performance indicators through accurate data
collection, analysis, and regular reporting on Masa
activities and initiatives.

•  Represent Masa Israel Journey at conferences,

community events, and educational settings to raise
awareness of Masa’s programmes.

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To travel extensively across the UK, with occasional
travel abroad as required for recruitment purposes.

To attend team events, meetings and conferences as a
representative of UJIA, Masa and the Jewish Agency.

To plan and execute online and in person events for
various target markets for the purpose of recruitment
and brand awareness.

This Job Description is not intended to comprehensively list the responsibilities of the post but to indicate the
main areas which at this stage appear to be the essential requirements of the post.

Salary

The salary for this role will be in the range £28,000 to £34,000 FTE commensurate with experience.

Reports to

The Masa UK Manager at UJIA will report and be responsible to the UJIA Director of Experiencing Israel and
Masa Director of Global Marketing & Sales operations.

Place of Work:

UJIA’s main office is in Golders Green at Amelie House, 221 Golders Green Rd, London NW11 9DQ with travel
to our offices in Manchester, Leeds and Israel as required and working from home in accordance with our
flexible working policy.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).Hours of Work:

Regular office hours are 09:00 – 17:30 Monday to Thursday, Fridays 09:00 – 13:30. This full-time role may involve
some work outside of normal office hours for which we have a time off in lieu policy. We have a robust flexible
working policy that allows for further flexibility. We have a robust flexible working policy that allows for further
flexibility and can accommodate alternative working patterns where required.

Benefits:

•  Holidays: 20 days + main Jewish Holidays + Bank Holidays + additional days occurred for length of serve.

•  Flexible working policy from day 1.

•  Company auto enrolment pension scheme.

•  Employee Benefits Platform (including free counselling, financial advice, coaching and other offerings).

•  Positive, supportive and collaborative working environment with opportunities for professional

development.

Desirable Criteria:

•  Experience in recruitment, community engagement, or related fields, ideally within the charity sector,

Jewish community, or travel/experiential education sectors.

•  Demonstrated success in building partnerships and achieving measurable growth targets.

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Strong strategic thinking with a results-driven mindset.

•  Exceptional relationship-building and networking capabilities.

•  Excellent communication and presentation skills, both written and verbal.

•  Familiarity in social media content creation and basic digital marketing tools.

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Strong execution skills, with attention to logistics and impact.

•  Familiarity with the UK Jewish community landscape and its key institutions.

•  Experience working with student or young adult programmes.

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Some understanding of the needs of 16–35-year-olds in the British Jewish community

•  Understanding of data-driven recruitment tactics and CRM systems.

•  Familiarity with the work of Masa, either through participation as a Masa fellow or experience on an

educational programme in Israel.

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United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).RECRUITMENT PACK Expectations

•  A deep commitment to UJIA and Masa’s Missions.

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To be a brand ambassador and act in a manner that supports and enhances the reputation of our partner
organisations, ensuring the confidentiality of all personal, organisational, and sensitive information, and to
work within the context of UJIA and Masa’s ethos, policies and procedures.

•  Good time management with the ability to multitask and prioritise work across varied deadlines.

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Skilled and confident in pitching and presenting to different audiences.

•  Ability to build credibility quickly with stakeholders and community leaders, inspiring confidence and

engagement.

•  Willingness and ability to travel extensively across the UK, with occasional travel abroad as required.

•  Proactive, self-motivated approach with the confidence to take initiative and drive forward fundraising

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opportunities independently and collaboratively.

To be flexible with work assignments.

To understand the responsibilities of working as part of a team and be comfortable working in a multi-
organisational context and able to navigate multiple demands from different partners.

To serve a cross-communal user base, respecting and providing for a variety of individuals and
organisations with diverse ideologies and beliefs.

To undertake professional training and development as appropriate.

To take part in broader UJIA organisational commitments (e.g. staffing fundraising events, attending
whole-staff days etc).

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To be flexible with hours of work – urgent tasks may require working beyond formal office hours.

•  High level of computer literacy and understanding of spreadsheets and databases and proficient in the

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use of Microsoft Office suite and CRM systems.

To undertake professional training and development as appropriate.

To take part in broader UJIA and JAFI organisational commitments (e.g. staffing fundraising events,
attending whole-staff days etc.).

•

To be flexible with hours of work – urgent tasks may require working beyond formal office hours.

•  High level of computer literacy and understanding of spreadsheets and databases and proficient in the

use of Microsoft Office suite.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).How to Apply

Please submit your CV along with a cover letter outlining your relevant experience and
why you are the ideal candidate for this role to recruitment@ujia.org.

To apply or if you have any questions about the work of UJIA, the role advertised, or need
more practical information, please do not hesitate to email recruitment@ujia.org.

Closing date: Close of business on 5th April 2026.

We are an employer who aims to celebrate diversity and ensure inclusion and equal
opportunities to all people regardless of race, religion, abilities or any other protected
characteristic as defined by the Equality Act 2010. If you have a disability and wish to
request a reasonable adjustment at any stage of the recruitment process, please contact
recruitment@ujia.org.

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RECRUITMENT PACK United Jewish Israel Appeal is a registered charity no. 1060078 (England & Wales) and SC 039181 (Scotland).