This is a role for a strategic marketer who loves joining the dots. As Marketing Planning Manager at Royal British Legion, you’ll sit at the centre of how we understand our audiences and how we connect with them. You might come from an in-house, agency or content planning background within marketing, creative or not-for-profit, what matters most is your ability to turn insight, market intelligence and organisational priorities into compelling, audience-first campaigns. If you’re used to working at pace, juggling multiple briefs and balancing strategic thinking with creative delivery, this role will feel like a natural next step.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll lead the thinking behind how we plan and shape our audience-facing communications, from defining journeys and identifying the right channels, to elevating powerful “hero” stories that show our impact in a way that truly resonates. Working closely with insight specialists, digital teams and colleagues across the organisation, you’ll bring together analysis and creativity to design high-profile content and campaigns that support key strategic objectives. It’s collaborative, fast-moving work that mirrors agency life, but with the opportunity to see your ideas make a tangible difference.

Alongside this, you’ll play a key role in shaping our annual marketing planning process, supporting the Head of Marketing and helping to evolve how we plan, prioritise and deliver across the organisation. You’ll manage and develop a small team, build strong cross-departmental relationships and influence at all levels. If you’re looking for a role that combines strategic depth, creative freedom and real purpose without losing the pace and challenge of an agency environment this is a genuinely exciting opportunity.

You will be contracted to our London Haig House Hub with a minimum expectation of two days per week - Tuesday and Wednesday - working in person at the Hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.