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Marketing Officer

St Columba's School Ltd
23,000 per year (pro rata)
St Columba's School
Part-time
6th February 2026
Marketing Officer
Part-Time (0.6FTE)
Full year, Permanent position
January 2026

Job Specification

We are seeking a Marketing Officer to join our DMA team (Development, Marketing and Admissions).
This person will perform a key role in the planning, delivery, and active support of St Columba's School's
strategic marketing and communications strategy.

The salary will be £23,000 to £25,000 (pro rata) dependent on experience, with a pension and benefits
package.

CURRENT MARKETING DEPARTMENT STAFFING

Head of Commercial Operations & Communications
Marketing Officer
Alumni Relations Officer

Job Role and Responsibilities

Reporting to the Head of Commercial Operations and Communications, the Marketing Officer will be
instrumental in:

•  Enhancing the School's reputation through the creation of compelling digital and print content.
•  Driving measurable success in pupil recruitment by strategically working on all online

platforms and contributing directly to Admissions campaigns.

•  Fostering strong community engagement by supporting internal communications, alumni

relations, and development activities.

The Marketing Officer will help to drive the effective promotion of the School and its activities across
all channels.

•  Collaborate  with  the  other  Marketing  Officer  to  promote  the  School  on  all  social  media

•

channels, ensuring brand consistency and optimal user experience.
Implement Search Engine Optimisation (SEO) best practices to improve organic visibility and
drive traffic.

•  Regularly  utilise  tools  including  Google  Analytics  to  track,  measure,  and  report  on  all  digital

marketing activity, identifying trends and opportunities for improvement.

•  Plan, film, edit, and stream high-quality video content for key school events and promotional

purposes, ensuring effective distribution across relevant platforms.

•  Coordinate,  execute,  and  monitor  paid  advertising  campaigns  including  social  media  ads,
Google/search engine marketing, and print placement to effectively support pupil recruitment
and event attendance targets.

•  Take ownership of the School's CRM, working closely with our Admissions Registrar to segment
audiences,  manage  mailing  lists,  and  personalise  marketing  communications  for  targeted
outreach.

•  Research, write, and edit high-quality, engaging copy for a variety of purposes, including press

releases,  editorial  features,  blog  posts,  and  website  articles,  ensuring  alignment  with  the
School's voice and mission.

•  Support  the  department  lead  in  developing,  maintaining,  and  executing  detailed  annual  and

campaign-specific marketing plans.

•  Conduct regular, focused competitor analysis and broader market research to inform strategy

and identify emerging trends relevant to independent education.

•  Generate  comprehensive  activity  reports  each  month  detailing  key  performance  indicators

(KPIs) and ROI for all marketing initiatives, providing clear data-driven insights.

•  Act as a key custodian of the School's brand guidelines, ensuring all communication, materials,

and digital touchpoints consistently adhere to the established standards.

•  Provide  essential  support  for  the  organisation  and  smooth  running  of  key  School  events
(Admissions,  Alumni,  Community),  which  will  occasionally  require  presence  and  activity
outside of normal working hours.  TOIL available.

•  Carry  out  other  duties  as  requested  by  the  Head  of  Commercial  Operations  and

Communications.

APPLICATION PROCEDURE

The  application  form  can  be  found  on  our  website  here  and  must  be  submitted  to  recruitment@st-
columbas.org  by 12 noon on Friday 6th February 2026.    Interviews will take place week commencing
Monday 9th February.

For  further  information  about  this  post  please  contact  Jill  Glen,  Head  of  Commercial  Operations  &
Communications on 01505 872238.

Marketing Officer
Person Specification

Qualifications

•  Educated to degree level.

Essential

Desired
•  Educated to degree level

in Marketing

Assessment Method
•  Production of
certificates.

Experience

•  Experience in marketing

Skills

Knowledge

•  Copywriting
•  Social Media
•  Data management
•  Paid advertising
•  Basic Graphic Design
•  Ability to work

independently but a team
player who will contribute
meaningfully to a small
team.

•  Strong communication and

interpersonal skills.

•  Resourceful and

enthusiastic about making
the role your own, you will
have an innovative and
creative mind with a proven
record of presenting
ideas/suggestions.
•  Excellent professional

knowledge and
understanding

Personal
competencies
and qualities

•  Eligible to work in the UK
•  Member of PVG Scheme or

equivalent.

•  Prior experience working
in the education sector
and an understanding of
the challenges facing
independent schools.
•  Use of Adobe Creative

Cloud apps.

•  Event management and
organisational skills.

•  Research and data
reporting skills.

•  Application Form
•

Interview

•  Application
Form
Interview

•

•  Application
Form
Interview

•

•  Passport
•  Application Form
•
Interview
•  References