Marketing Officer

About the Role

Are you a multi-channel marketer with a passion for driving integrated campaigns?

Skills and Education Group is looking for a dynamic Marketing Officer to join our team. In this role, you will be responsible for elevating our digital presence and leading all promotions for Skills and Education Group and supporting content for BIIAB, Skills and Education Group Access, and Skills and Education Group Awards as required. From managing campaigns for our Foundation, membership, events and training, and podcast launches to crafting high-impact newsletters, you will play a vital role in building our brand and engaging our diverse audience.

Key Responsibilities

• Campaign Management: Take ownership of our CPD (Continuing Professional Development), Foundation, Membership, and podcast You will manage the end-to-end distribution, scheduling, and promotion of content to maximise reach.
• Content & Social Media: Lead the creation of engaging content across our Skills and Education Group social media channels. You will collaborate with colleagues to turn stories and updates into polished, high-impact brand newsletters and social media posts.
• Technical Execution: Confidently manage email marketing through Mailchimp and perform regular website content updates using WordPress.
• Brand Stewardship: Help supervise the Group’s corporate image, ensuring brand consistency across all internal and external touchpoints.
• Events & Research: Assist in the planning and promotion of events and design internal/external surveys using Microsoft Forms.
• Reporting: Monitor and measure engagement across social and email platforms, providing monthly reports and actionable recommendations to increase audience impact. Knowledge of GA4 is an advantage.

Who We Are Looking For

• A Content Specialist: You have hands-on experience managing professional social media accounts and a keen eye for storytelling and brand consistency.
• A Campaign Coordinator: You are experienced in supporting multi-channel campaigns; knowledge of podcast hosting platforms (ideally Libsyn) is a distinct advantage.
• A Collaborative Communicator: You enjoy working collaboratively with colleagues and partners to gather information and transform it into compelling campaigns for diverse audiences.
• A Digitally Capable Marketer: You are comfortable using CMS platforms (ideally WordPress) and email marketing software (ideally Mailchimp) to deliver polished digital communications.

Please click  HERE to apply.