Marketing Manager

Role Purpose

Reporting directly to the CEO and sitting on the senior leadership team, the Marketing Manager will lead and deliver the organisation’s trading, marketing and communications activity across digital and offline channels. The postholder will be responsible for developing and implementing marketing activity that positively impacts increasing client acquisition, raises awareness of the organisation’s vision, services, projects, and impact, and supports engagement with the community, partners, volunteers, and other stakeholders.

Sales, Marketing & Communications

• Lead the planning and delivery of the organisation’s trading, marketing and communications strategy.
• Develop and deliver integrated marketing campaigns aligned to organisational priorities, projects, events, and fundraising activity.
• Ensure consistent and appropriate messaging, tone of voice, and branding across all marketing materials and channels.

Digital Marketing

• Manage and develop the organisation’s website and wider online presence.
• Oversee content updates, SEO best practice, and ongoing website maintenance.
• Plan, manage, and review digital advertising activity, including performance monitoring and optimisation.
• Own Google Analytics implementation and ongoing maintenance for marketing initiatives.

Content, Assets & Social Media

• Lead the creation, scheduling, and publication of engaging content across social media platforms.
• Develop and manage the social media content calendar.
• Produce a range of content, including written posts, graphics, and video.
• Create visual content using Canva or other design tools, ensuring it aligns with branding and campaign objectives.
• Design offline marketing materials, including flyers, posters and brochures.

Media & PR

• Lead the creation, distribution, and promotion of press releases and media content.
• Build and maintain positive relationships with media contacts, partners, and external stakeholders.
• Act as a key point of contact for marketing and media enquiries, as appropriate.
• Support and facilitate UGC for awareness and client acquisition

Email & Internal Communications

• Plan and deliver email marketing activity, including newsletters and campaign communications.
• Lead internal communications activity to support staff engagement and organisational awareness.

Campaigns, Events & Projects

• Lead marketing activity for events, open days, projects, and seasonal campaigns.
• Develop and deliver marketing support for volunteer recruitment and community engagement initiatives.

Reporting & Administration

• Monitor and evaluate marketing activity and performance, reporting against agreed KPIs.
• Maintain marketing records, content libraries, and project documentation.
• Provide regular marketing updates and reports to the board and relevant committees using an outcome-based approach.

Collaboration

• Work closely with colleagues, service leads, and external partners to gather content and deliver marketing activity that actively supports organisational priorities for the benefit of clients.
• Attend and contribute to leadership, committee, and working group meetings as required.

• Degree in Marketing, Communications, Business, or a related subject or equivalent professional experience in a sales and marketing role.
• Experience of successfully planning and delivering marketing activity across digital and offline channels.
• Strong written and verbal communication skills, with experience creating content for a range of audiences.
• Experience managing social media and digital platforms.
• Ability to work independently and manage a varied workload in a standalone role.
• Strong organisational skills with the ability to prioritise and meet deadlines

If you feel you have the right skills and want to join our team to make a real difference then apply today using the form on this page or email your CV to hr@ageconcernhampshire.org.uk

We would love to hear from you and what you can bring to this role.

Per year