Marketing Manager

RECRUITMENT PACK
Marketing Manager

CONTENTS

About Live Borders

A message from our CEO

The Role

Key Responsibilities

Knowledge and Experience

Packages and Benefits

ABOUT LIVE BORDERS

Live Borders is a forward-looking charitable trust at the heart of the
Scottish Borders, delivering active, creative, heritage, life-long learning
and community services that make a real difference to people’s lives.

We exist to help communities thrive - physically, creatively and socially.
Every day, our teams support people to be active, curious and
connected, whether that’s through sport and fitness, libraries and
learning, arts and heritage, museums, events or community
programmes.

Since our establishment in 2016, Live Borders has brought together
sport, leisure, culture and learning services into one organisation with a
shared purpose: to improve wellbeing, reduce inequality and strengthen
communities across one of Scotland’s most distinctive regions.

A PLACE-BASED ORGANISATION DELIVERING SOCIAL IMPACT

The Scottish Borders is a unique place - rural, diverse and deeply connected
to its communities. Live Borders reflects that. We deliver services across
towns, villages and rural communities, reaching people of all ages and
backgrounds.

Each year, we support more than a million visits to our sport and leisure
facilities and hundreds of thousands of visits to our cultural venues and
services. But our ambition goes beyond numbers. We want to ensure that
what we offer is relevant, inclusive and responsive to the changing needs of
the communities we serve.

We reinvest every penny we generate back into services and communities,
ensuring public value and social impact sits at the heart of everything we do.

A TIME OF OPPORTUNITY AND CHANGE

Live Borders is on an exciting journey. With new leadership and a clear focus
on impact, we are strengthening how we engage with communities, partners
and stakeholders, and how we tell our story.

This is a place for people who want to make a difference - who are motivated
by purpose, but also excited by change, improvement and innovation.

A MESSAGE FROM OUR CHIEF EXECUTIVE

Thank you for your interest in joining Live Borders.

Live Borders plays a vital role in the life of the Scottish Borders. Every day,
our teams support people to be active, creative, curious and connected,
through active living, creativity, culture and heritage, learning and community
services. The impact of this work is felt across our communities, and it matters
deeply.

We are a values-led organisation with a strong sense of purpose, and we are
also one that is evolving, responding to the changing needs of our
communities, the challenges facing the public and third sectors, and the
opportunities ahead of us. This is a moment to be ambitious, thoughtful and
bold about how we deliver our services and how we engage with the people
we serve.

Everyone who works at Live Borders plays a part in our success. We are
looking for people who care about people and place, who bring ideas,
enthusiasm and commitment, and who want to do work that makes a positive
difference. Whether your role is frontline, operational, specialist or strategic,
you will be supported to contribute, grow and do your best work.

At Live Borders, we value openness, inclusion and teamwork. We believe that
empowered people deliver the best services, and we are committed to
creating an environment where our teams can grow, develop and do their best
work.

If you are motivated by purpose, excited by change and keen to be part of an
organisation rooted in community and impact, I encourage you to consider
joining us.

I look forward to welcoming you to Live Borders.

Catriona McAllister
Chief Executive
Live Borders

THE ROLE

Hours:

37 hours per week / Permanent

Location:

Headquarters, Newtown St Boswells

Salary:

£36,251.24 - £39,222.34

This is a key leadership role at the heart of Live Borders’ future. As
Marketing Manager, you’ll lead the delivery of marketing and
communications activity across a diverse portfolio of services, ensuring
campaigns, channels and content are aligned, insight-led and impactful.
You’ll manage and develop a talented marketing team, oversee
performance and quality, and act as the principal operational marketing
adviser within the organisation. Working closely with the Head of
Engagement, you’ll help translate strategy into action, strengthen our
brand and reputation, and ensure marketing plays a central role in
growing participation, engagement and income across the Scottish
Borders.

KEY RESPONSIBILITIES

Marketing  Planning &
Delivery

Lead  the  development,  coordination  and delivery  of  marketing  plans  and
activity  across  Live  Borders,  within  the framework  of  the  organisation’s
Engagement  strategy.

Translate  organisational  priorities  into clear  marketing  plans,  delivery
approaches  and team  work programmes.

Ensure  marketing  activity  across  services  is aligned, prioritised and
delivered  effectively.

Campaign  Oversight,
Performance  &
Quality

Oversee  the  planning, delivery  and  evaluation  of  marketing  campaigns,
communications  and engagement-supporting  activity  delivered  by  the
Marketing  Officers.

Ensure  all activity  is insight-led,  audience-focused,  on brand and
delivered  to  agreed  quality, timescale and  budget.

Monitor  performance, identify risks  or capacity pressures and
take appropriate  action,  escalating  to the  Head  of  Engagement
where required.

Brand  Leadership  &
Governance

Act  as  the organisation’s  lead operational  brand  guardian, with
responsibility  for  the  consistent  application  and  day-to-day  management
of brand  standards,  tone  of voice  and  visual identity.

Ensure  brand  standards  are  embedded  across
marketing, communications and  digital activity.

Manage  and  escalate  significant  brand, reputational  or communications
risks  in line with agreed  procedures.

Leadership  & Line
Management

Line manage the  Marketing  Officers, Marketing  & Communications  Co-
ordinator and  Marketing  Assistant, providing  clear
leadership, direction and  performance  management.

Manage  team  workload, priorities and  capacity  to  ensure  effective  delivery
of organisational objectives.

Support  staff  development,  capability  building and succession  planning
within the  marketing  team.

Foster  a  collaborative,  high-performing  team  culture.

KEY RESPONSIBILITIES

Stakeholder  &
Relationship
Management

Act  as  the senior  operational  marketing  contact  for
services, providing professional  advice  on marketing
approaches, priorities and  delivery.

Build and maintain strong  working  relationships  with senior  colleagues,
service managers and  partners.

Lead  relationships  with key  external  suppliers  and agencies,  ensuring
value  for money  and high-quality  outputs.

Digital, Content  &
Channel  Management

Provide  operational  leadership  for digital, social media  and content
channels,  ensuring  effective  governance, accessibility and  performance.

Ensure  channel  standards  and best  practice  are  applied consistently
across  the organisation.

Oversee  the  effective  use  of paid and organic  digital activity  to support
organisational objectives.

Insight, Reporting  &
Continuous
Improvement

Oversee  marketing  performance  reporting,  evaluation  and learning  at
team  and service  level.

Use  insight  and evidence to  inform decision-making, prioritisation and
continuous  improvement.

Contribute  marketing  performance  insight  to wider engagement  and
organisational  reporting  led by the  Head  of  Engagement.

Budget  & Resource
Management

Manage  marketing  budgets,  ensuring  effective  planning, monitoring and
control  of spend.

Authorise  expenditure  in line with financial  procedures  and  ensure  value
for money.

Allocate  resources  across  the  team to  meet  priorities and  deliver agreed
outcomes.

Governance  & Ways  of
Working

Ensure  marketing  activity complies  with organisational  policies,
legal requirements and  best  practice.

Lead  the  development  and continuous  improvement  of marketing
processes, systems and  ways  of  working.

Contribute  to cross-functional  and organisational  projects  as required.

OTHER DETAILS

•  Undertake any other reasonable duties which may be requested by Live

Borders

•  Requirement to work out with normal hours (evenings/weekends):

Occasional, by arrangement

•  Full UK Driving Licence and access to vehicle essential.
•  Live Borders offers a flexible working environment, with a hybrid

approach.

KNOWLEDGE & EXPERIENCE

EDUCATION
Essential

Assessed  Desirable

Assessed

Degree in a related subject or able
to demonstrate equivalence through
career CPD and experience

A/I

Relevant professional
marketing qualification or
equivalent experience.

A/I

EXPERIENCE

Essential

Assessed  Desirable

Assessed

Substantial experience in a marketing
or communications management role.

Proven experience of managing and
leading marketing teams.

Strong track record of overseeing the
delivery of marketing campaigns and
communications activity.

Experience of managing budgets and
external suppliers.

A/I

A/I

A/I

A/I

Experience working in a public,
third-sector or arms-
length organisation.

Experience working within an
engagement, communications
or customer-focused function

Experience leading service
improvement
or organisational change.

A/I

A/I

A/I

SKILLS AND KNOWLEDGE

Essential

Assessed  Desirable

Assessed

Strong understanding of brand
management, digital marketing and
multi-channel delivery.

Ability to provide  authoritative professi
onal marketing advice within a
complex organisation.

Strong leadership, planning and
decision-making skills.
Excellent written and verbal
communication skills.

A/I

A/I

A/I

PACKAGES & BENEFITS

Pension: Starts with a 5% company contribution into an Aviva scheme, increased to
10% after 2 years service. After 5 years service, you can join the Local Government
Pension Scheme (current company contribution is 17%)

Holidays: Starts at 30 days of annual leave plus 4 public holidays (for Christmas and
New Year). Increases with service up to a maximum of 35 days after 6 years’ service.

Free membership at our Gyms & Swimming Pools

Free entry to our Attractions (e.g. The Great Tapestry of Scotland, The Jim Clark
Motorsport Museum)

Death in Service benefit of 3 times salary

ASVA membership: We are a corporate member which means staff can get free access
to other member attractions, including Edinburgh Zoo and Historic Scotland sites.

Cyclescheme: Saves the employee tax and NI contributions on the purchase of a new
bike and accessories

NEXT STEPS

If you would like more information or an informal chat about the role, please
contact Karen Nichol on knichol@liveborders.org.uk

If you would like to apply for this post, head to
https://liveborders.bamboohr.com/careers

Hours:

37 hours per week / Permanent

Location:

Headquarters, Newtown St Boswells

Salary:

£36,251.24 - £39,222.34

Closing Date:

23rd February 2026 at 9am

The selection process can include different forms of assessment along with
a formal interview. You will be advised of this if your application is
successful.

If you have a disability and need assistance in completing your application
form, please contact our people team recruitment@liveborders.org.uk to
discuss your needs.

We look forward to receiving your completed application.