Marketing Manager

RECRUITMENT PACK
Marketing Manager

CONTENTS

About Live Borders

A message from our CEO

The Role

Key Responsibilities

Knowledge and Experience

Packages and Benefits

ABOUT LIVE BORDERS

Live Borders is a forward-looking charitable trust at the heart of the
Scottish Borders, delivering active, creative, heritage, life-long learning
and community services that make a real difference to people’s lives.

We exist to help communities thrive - physically, creatively and socially.
Every day, our teams support people to be active, curious and
connected, whether that’s through sport and fitness, libraries and
learning, arts and heritage, museums, events or community
programmes.

Since our establishment in 2016, Live Borders has brought together
sport, leisure, culture and learning services into one organisation with a
shared purpose: to improve wellbeing, reduce inequality and strengthen
communities across one of Scotland’s most distinctive regions.

A PLACE-BASED ORGANISATION DELIVERING SOCIAL IMPACT

The Scottish Borders is a unique place - rural, diverse and deeply connected
to its communities. Live Borders reflects that. We deliver services across
towns, villages and rural communities, reaching people of all ages and
backgrounds.

Each year, we support more than a million visits to our sport and leisure
facilities and hundreds of thousands of visits to our cultural venues and
services. But our ambition goes beyond numbers. We want to ensure that
what we offer is relevant, inclusive and responsive to the changing needs of
the communities we serve.

We reinvest every penny we generate back into services and communities,
ensuring public value and social impact sits at the heart of everything we do.

A TIME OF OPPORTUNITY AND CHANGE

Live Borders is on an exciting journey. With new leadership and a clear focus
on impact, we are strengthening how we engage with communities, partners
and stakeholders, and how we tell our story.

This is a place for people who want to make a difference - who are motivated
by purpose, but also excited by change, improvement and innovation.

A MESSAGE FROM OUR CHIEF EXECUTIVE

Thank you for your interest in joining Live Borders.

Live Borders plays a vital role in the life of the Scottish Borders. Every day,
our teams support people to be active, creative, curious and connected,
through active living, creativity, culture and heritage, learning and community
services. The impact of this work is felt across our communities, and it matters
deeply.

We are a values-led organisation with a strong sense of purpose, and we are
also one that is evolving, responding to the changing needs of our
communities, the challenges facing the public and third sectors, and the
opportunities ahead of us. This is a moment to be ambitious, thoughtful and
bold about how we deliver our services and how we engage with the people
we serve.

Everyone who works at Live Borders plays a part in our success. We are
looking for people who care about people and place, who bring ideas,
enthusiasm and commitment, and who want to do work that makes a positive
difference. Whether your role is frontline, operational, specialist or strategic,
you will be supported to contribute, grow and do your best work.

At Live Borders, we value openness, inclusion and teamwork. We believe that
empowered people deliver the best services, and we are committed to
creating an environment where our teams can grow, develop and do their best
work.

If you are motivated by purpose, excited by change and keen to be part of an
organisation rooted in community and impact, I encourage you to consider
joining us.

I look forward to welcoming you to Live Borders.

Catriona McAllister
Chief Executive
Live Borders

THE ROLE

Hours:

37 hours per week / Permanent

Location:

Headquarters, Newtown St Boswells

Salary:

£36,251.24 - £39,222.34

This is a key leadership role at the heart of Live Borders’ future. As
Marketing Manager, you’ll lead the delivery of marketing and
communications activity across a diverse portfolio of services, ensuring
campaigns, channels and content are aligned, insight-led and impactful.
You’ll manage and develop a talented marketing team, oversee
performance and quality, and act as the principal operational marketing
adviser within the organisation. Working closely with the Head of
Engagement, you’ll help translate strategy into action, strengthen our
brand and reputation, and ensure marketing plays a central role in
growing participation, engagement and income across the Scottish
Borders.

KEY RESPONSIBILITIES

Marketing Planning &
Delivery

Lead the development, coordination and delivery of marketing plans and
activity across Live Borders, within the framework of the organisation’s
Engagement strategy.

Translate organisational priorities into clear marketing plans, delivery
approaches and team work programmes.

Ensure marketing activity across services is aligned, prioritised and
delivered effectively.

Campaign Oversight,
Performance &
Quality

Oversee the planning, delivery and evaluation of marketing campaigns,
communications and engagement-supporting activity delivered by the
Marketing Officers.

Ensure all activity is insight-led, audience-focused, on brand and
delivered to agreed quality, timescale and budget.

Monitor performance, identify risks or capacity pressures and
take appropriate action, escalating to the Head of Engagement
where required.

Brand Leadership &
Governance

Act as the organisation’s lead operational brand guardian, with
responsibility for the consistent application and day-to-day management
of brand standards, tone of voice and visual identity.

Ensure brand standards are embedded across
marketing, communications and digital activity.

Manage and escalate significant brand, reputational or communications
risks in line with agreed procedures.

Leadership & Line
Management

Line manage the Marketing Officers, Marketing & Communications Co-
ordinator and Marketing Assistant, providing clear
leadership, direction and performance management.

Manage team workload, priorities and capacity to ensure effective delivery
of organisational objectives.

Support staff development, capability building and succession planning
within the marketing team.

Foster a collaborative, high-performing team culture.

KEY RESPONSIBILITIES

Stakeholder &
Relationship
Management

Act as the senior operational marketing contact for
services, providing professional advice on marketing
approaches, priorities and delivery.

Build and maintain strong working relationships with senior colleagues,
service managers and partners.

Lead relationships with key external suppliers and agencies, ensuring
value for money and high-quality outputs.

Digital, Content &
Channel Management

Provide operational leadership for digital, social media and content
channels, ensuring effective governance, accessibility and performance.

Ensure channel standards and best practice are applied consistently
across the organisation.

Oversee the effective use of paid and organic digital activity to support
organisational objectives.

Insight, Reporting &
Continuous
Improvement

Oversee marketing performance reporting, evaluation and learning at
team and service level.

Use insight and evidence to inform decision-making, prioritisation and
continuous improvement.

Contribute marketing performance insight to wider engagement and
organisational reporting led by the Head of Engagement.

Budget & Resource
Management

Manage marketing budgets, ensuring effective planning, monitoring and
control of spend.

Authorise expenditure in line with financial procedures and ensure value
for money.

Allocate resources across the team to meet priorities and deliver agreed
outcomes.

Governance & Ways of
Working

Ensure marketing activity complies with organisational policies,
legal requirements and best practice.

Lead the development and continuous improvement of marketing
processes, systems and ways of working.

Contribute to cross-functional and organisational projects as required.

OTHER DETAILS

•  Undertake any other reasonable duties which may be requested by Live

Borders

•  Requirement to work out with normal hours (evenings/weekends):

Occasional, by arrangement

•  Full UK Driving Licence and access to vehicle essential.
•  Live Borders offers a flexible working environment, with a hybrid

approach.

KNOWLEDGE & EXPERIENCE

EDUCATION
Essential

Assessed  Desirable

Assessed

Degree in a related subject or able
to demonstrate equivalence through
career CPD and experience

A/I

Relevant professional
marketing qualification or
equivalent experience.

A/I

EXPERIENCE

Essential

Assessed  Desirable

Assessed

Substantial experience in a marketing
or communications management role.

A/I

Experience working in a public,
third-sector or arms-
length organisation.

A/I

Proven experience of managing and
leading marketing teams.

Strong track record of overseeing the
delivery of marketing campaigns and
communications activity.

Experience of managing budgets and
external suppliers.

Experience working within an
engagement, communications
or customer-focused function

Experience leading service
improvement
or organisational change.

SKILLS AND KNOWLEDGE

Essential

Assessed  Desirable

Assessed

Strong understanding of brand
management, digital marketing and
multi-channel delivery.

Ability to provide  authoritative professi
onal marketing advice within a
complex organisation.

Strong leadership, planning and
decision-making skills.
Excellent written and verbal
communication skills.

A/I

A/I

A/I

PACKAGES & BENEFITS

Pension: Starts with a 5% company contribution into an Aviva scheme, increased to
10% after 2 years service. After 5 years service, you can join the Local Government
Pension Scheme (current company contribution is 17%)

Holidays: Starts at 30 days of annual leave plus 4 public holidays (for Christmas and
New Year). Increases with service up to a maximum of 35 days after 6 years’ service.

Free membership at our Gyms & Swimming Pools

Free entry to our Attractions (e.g. The Great Tapestry of Scotland, The Jim Clark
Motorsport Museum)

Death in Service benefit of 3 times salary

ASVA membership: We are a corporate member which means staff can get free access
to other member attractions, including Edinburgh Zoo and Historic Scotland sites.

Cyclescheme: Saves the employee tax and NI contributions on the purchase of a new
bike and accessories

NEXT STEPS

If you would like more information or an informal chat about the role, please
contact Karen Nichol on knichol@liveborders.org.uk

If you would like to apply for this post, head to
https://liveborders.bamboohr.com/careers

Hours:

37 hours per week / Permanent

Location:

Headquarters, Newtown St Boswells

Salary:

£36,251.24 - £39,222.34

Closing Date:

22nd February 2026 at 9am

The selection process can include different forms of assessment along with
a formal interview. You will be advised of this if your application is
successful.

If you have a disability and need assistance in completing your application
form, please contact our people team recruitment@liveborders.org.uk to
discuss your needs.

We look forward to receiving your completed application.