Marketing Manager

Marketing Manager

Location: The Hive, Wirral Youth Zone

Hours: 40 hours per week (part-time considered for the right candidate)

Pay:  £30,000

Reporting to: Head of Fundraising

Contract: Permanent after completion of 6-month probation

About Us

The  Hive,  Wirral  Youth  Zone,  is  a  purpose-built facility  for  young  people  aged  8-19,  or  age  25  for
anyone  with  a  disability.  Alongside  providing  young  people  with  access  to  a  range  of  activities
under youth work provision, The Hive ensures young people have somewhere to go, something to
do, and someone to talk to.

The Hive is centrally located and dedicated to raising aspirations and changing the lives of young
people,  giving  them  ‘Somewhere  to  go,  something  to  do  and  someone to  talk  to’.  Operating  6
days a week, Sundays and during school holidays, the Youth Zone’s purpose is to help young people
grow to be happy, healthy, and successful adults. The state-of-the-art £6 million building provides
young people with access to a range of activities, offering them the opportunity to try new things,
meet  new  friends  and  gain  support  from  friendly,  warm,  and  positive  staff  and  volunteers.  The
facilities include a 3G pitch, a gym, sports hall and recreation area, and dance, arts, music, and
media suites.

The Role

To raise the profile of Wirral Youth Zone amongst key stakeholders in the region, through the delivery
of a marketing strategy. A strong focus on fundraising communications including the management
of online fundraising campaigns, the marketing of a new lottery initiative and a direct marketing
campaign, will be key to your success. You will support the building of the brand identity as well as
developing,  managing,  and  maintaining  all  communications  and  marketing  activities  within  the
Youth Zone to enhance visibility, build support and increase our effectiveness. In particular you will

▪  Support the fundraising team with high quality and impactful communications and resources

designed to attract financial support.

▪  Contribute  to  the  fundraising  income  streams  by  raising  awareness  of  the  Youth  Zone
amongst  the  whole  community  including  young  people,  partners,  funders,  and  potential
patrons/ donors.

▪  Generate donating opportunities through relevant social media platforms such as LinkedIn
▪  Raise awareness of the Youth Zone amongst the whole community including young people,

partners, funders, and potential patrons/ donors

▪  Engage with young people, The Hive team, and different stakeholders to really understand

and be able to convey The Hive offer and how this aligns with local priorities.

▪  Portray  a  positive  image  of  young  people,  their  achievements,  development,  voice,

contribution etc.

▪  Produce high quality, creative and modern communications that really captivate the target

audience and reflect The Hive’s brand value

▪  Co-ordinate  online  fundraising  activity,  a  new  lottery  initiative  and  direct  marketing

campaigns.

Responsibilities

▪

To deliver the Youth Zone’s Marketing strategy.

▪  Work closely with the Head of Fundraising to ensure that the Hive’s fundraising activity is

underpinned and supported by high quality, relevant and accurate comms clearly evidencing
the impact and value of The Hive e.g., monthly newsletters, annual report, impact reports.
▪  Maintain and develop The Hive’s online content (website and social media) in liaison with The
Hive’s staff team, young people, and external stakeholders in an accurate and timely way.

▪  Use analytics to monitor and improve the effectiveness and reach of The Hive’s online

presence

▪  Plan and co-ordinate a wide range of communications and marketing materials both on- and

off-line including the research, content, writing, editing and design.

▪  Act as the guardian of The Hive’s brand, ensuring consistency of presentation and

implementation of guidelines around visual identity, promoting good practice and training
colleagues as appropriate

▪  Stay abreast of external communications trends, highlighting where new approaches might be
beneficial and champion new technology, learn new skills and then train and enthuse others
to put these into practice

▪  Work with colleagues to develop mechanisms to capture content from the young people and

ensure communication of a coherent brand

▪  Contribute to the organisation and management of events to promote and raise funds for the

Youth Zone

▪  Work with Onside’s and other Youth Zone Communications Managers to share best practice.

Additional Information

The successful candidate will join a strong, supportive team often referred to as a family who all
share  the  aspiration  of  giving  young  people  the  best  opportunity  to  be  the  best  version  of
themselves. The successful candidate will be given access to an employee assistance programme
provided  by  Medicash,  be  eligible  for  the  team  recognition  scheme  and  will  be  given  the
opportunity  to  attend  multiple  training  sessions.  Successful  candidates  will  also  have  use  of  the
onsite gym during restricted hours subject to a gym induction.

Personal Specification

Selection Criteria*
A = Application Form   I = Interview   T = Test/Personality Profile

Essential
or
Desirable

Method of
Assessment

Experience
 Experience of delivering a comprehensive marketing service
Experience of web content development and website management
Extensive experience of using varied IT systems in digital
communications
Experience of delivering communication and marketing plans in line
with organisational objectives and aims
Experience of PR and delivering publicity at a local level
Experience of building relationships with senior stakeholders
Project and budget management experience
Educational / Vocational Qualifications
A relevant professional qualification
GCSE or equivalent literacy and numeracy
Skills
Creative and innovative approach to planning communications
delivery
Ability to project manage the design and deliver digital
communication plans that reflect The Hive’s core objectives
Ability to work under own initiative and work collaboratively
Excellent written and oral communications skills and an ability to
establish good professional relationships with varied stakeholders

Essential  A & I
Essential   A & I
Essential  A & I

Essential  A & I

Desirable  A, I & T
Essential  A & I
Desirable  A & I

Desirable  A
Essential  A

Essential   A & I

Essential  A

Essential  A & I
Essential  A & I

Ability to handle a varied workload, react quickly, meet deadlines and
prioritise tasks
Knowledge
Familiar with all the latest social media applications and how to
effectively utilise them for organisational development
Strong understanding of digital communications developing social
media output
Knowledge of range of relevant systems e.g., P.R. Max; Mail Chimp;
Hoot Suite
Understanding of what makes marketing and communications
effective for different audiences

Desirable  A & I

Essential  A & I

Essential  A & I

Essential  A & I

Essential  A & I