Marketing Manager

QUAKERS IN BRITAIN
JOB DESCRIPTION

JOB TITLE:

      Marketing Manager

REPORTING TO:

      Head of Events

RESPONSIBLE FOR:     1 x freelance worker and further team members as recuited

DEPARTMENT:

    Sales & Events

DATE:

    March 2026

Job Purpose
To lead marketing and communications across Quiet Company and its brands (Friends
House conferencing, café and retail; Swarthmoor Hall), driving revenue growth,
increasing brand visibility, and strengthening organisational reputation. The role
ensures all marketing activity is strategic, customer-focused, and aligned with Quaker
values.

Key Responsibilities

•  Work towards Quiet Company’s financial goals, setting targets and striving to

achieve them

•  Lead the development and delivery of marketing and communications strategies

across all brands

•  Drive digital marketing activity, including SEO, PPC, social media, email

automation, and content strategy.

•  Oversee website development, UX optimisation, accessibility, and conversion

performance.

•  Monitor sales performance, taking action when sales not performing as

expected

•  Develop and manage marketing budgets, ensuring cost-effectiveness and

measurable ROI.

•  Manage brand consistency, content creation, and ensure marketing aligns with

Quaker values.

•  Lead integrated campaigns across digital and offline channels, including CRM

and automation strategies.

1

•  Build PR and media relationships, reputation management, and represent the

organisation at events.

•  Line-manage and mentor direct report, supporting internal colleagues on

marketing initiatives.

•  Collaborate with cross-functional teams to optimise lead generation, pipeline

conversion, and revenue performance.

•  Monitor and report marketing performance, providing insights to senior

leadership.

•  To undertake any other reasonable tasks that may be required to meet the needs
of the business (during off-peak periods this could involve other duties in other
departments).

•  Oversees all internal communication strategies

Working Conditions, Physical and Emotional Demands

•  Full-time role (35 hours per week), Monday to Friday.
•  Flexibility required for occasional evening or weekend events; some travel to

other sites required.

•  Hybrid/home working options may be considered.
•  Office-based role with standard physical requirements; occasional light lifting

and travel between sites.

Other Responsibilities:

•  To undertake duties and responsibilities commensurate with the post
•  Support the Quaker Leadership Framework and Quaker Values.
•  Responsible for ensuring that QiB’s Safeguarding Policy is adhered to in all

aspects of the role

•  Responsible for ensuring that QiB’s Equal Opportunities Policy is adhered to in

all aspects of the role

•  Responsible for ensuring that QiB’s Health & Safety Policy is adhered to at all

times

•  Responsible for ensuring that QiB’s commitment to sustainability is adhered to

in all aspects of the role

•  Responsible for ensuring that QiB’s Staff handbook is adhered to at all times.
•  A commitment to championing equity, diversity and inclusion in our workplace

community

Safeguarding Requirements:

•  Completion of mandatory training modules on safeguarding adults and children,

including annual refresher training.

2

QUAKERS IN BRITAIN
PERSON SPECIFICATION

Job Title:              Marketing Manager
Department:     Sales & Events
Date:

     March 2026

Essential Knowledge:

•  Advanced digital marketing, including SEO, PPC, analytics, conversion

optimisation, and automation. (A, I)

•  Understanding of UX, website content strategy, and CMS platforms. (A, I)
•  Budget management, commercial awareness, and ROI-focused mindset. (A, I)
•  Proficiency with Google Analytics, GA4, Google Ads, Hootsuite, MailChimp or

equivalents. (A, I)

•  Proficiency in editing and content creating tools such as Canva, Adobe Creative

Cloud and others. (A, I)

•  A good understanding of equity, diversity and inclusion in the workplace

Essential Values and Behaviours:

•  Sympathetic to Quaker values and ethical marketing principles. (I)
•  Committed to inclusivity, sustainability, and accessibility. (I)
•  Collaborative and adaptable, with strategic thinking and attention to detail. (I,

As)

Essential Experience:

•  Experience in marketing roles with digital and leadership responsibility. (A, I)
•  Track record of developing ROI-focused marketing strategies and campaigns. (A,

I)

•  Experience leading website development or digital transformation projects. (A, I)
•  Experience managing agencies, freelancers, and internal teams. (A, I)
•  Experience of creating, implementing and monitoring a departmental strategy,

with ability to demonstrate clear evidence of learnings and impact (A, I)

Essential Skills:

•  Strong copywriting, communications, and stakeholder management. (A, I)
•  Leadership, mentoring, and project management skills. (A, I)
•  Ability to prioritise, manage time effectively, and make data-driven decisions. (I,

As)

3

Essential Qualifications:

•  Marketing degree, CIM qualification (Diploma or above), or extensive relevant

experience. (A)

Desirable (Not Essential):

•  Knowledge of Quaker values or experience in mission-driven/ethical

organisations. (A, I)

•  Recognised web/UX qualification. (A)

(A: Application or CV, I: Interview, As: Assessment at selection)

4