Marketing Manager

Job Ref:                   MM01

Location:                 Lancashire, base to be agreed with successful applicant

Salary:                      £34,680 FTE

Hours of Work:        Flexible, 28-35 hrs per week

This is a very exciting time to join Age UK Lancashire and to play a key role in helping our charity to grow, by developing and delivering our Marketing and Digital Marketing Strategies.

The Project in a nutshell

As the Marketing Manager you will be the driver for all marketing activity delivering a comprehensive marketing strategy that uses both traditional and digital methods (including our website) to achieve the following:

• Increase the charity’s brand recognition across Lancashire, Blackpool and North Sefton and so expanding the charity’s reach to older people, carers and professionals.
• Increase uptake of our services.
• Engage potential and existing donors with our fundraising and individual giving.
• Creating engaging content to increase uptake and promote our services and campaigns.

You would be joining a small, supportive business development team, managing an existing and well-developed marketing function.

As the Marketing Manager you will:

• Design content for and edit the organisation’s website.
• Take responsibility for planning, creating and scheduling social media content on Age UK Lancashire’s account
• Work with colleagues to produce an effective digital newsletter
• Design compelling marketing campaigns to increase take up of our services and increase donors and supporters.
• Develop our range and catalogue of stories and video content to communicate our case for support.
• Monitor and report on the effectiveness of marketing campaigns, including digital response rates.
• Communicate regularly and effectively with internal and external stakeholders.
• Act as brand guardian for all creative assets.
• Produce a range of attractive marketing materials to support campaigns and fundraising, including our annual report and impact report.
• Mentor, guide and allocate work to our Marketing & Fundraising Administrator.
• Effectively manage the annual marketing budget.
• Ensure that our marketing is compliant with the highest professional and quality standards, best practice and all relevant codes of practice and legislation

To be successful in this role you will:

• Have over two years’ experience in a marketing role using both traditional and digital marketing approaches
• Thrive in a role where you hold primary responsibility for the marketing function
• A creative flair and a natural storyteller who is passionate about our work with older people and the impact and difference that we make
• Adept at driving engagement through social media channels including Facebook, Instagram and Linked In.
• Have great ideas for how to improve our digital and traditional communications.
• Uphold and celebrate the charity’s values.

If this is you, then we would love to hear from you!

This is a Lancashire wide role where you will spend time attending meetings and marketing opportunities and at our offices working with Age UK Lancashire colleagues.

We know you will understand why we want to make sure we recruit the right person with the right skills, experience, and abilities to join our team, so it is important that you give us as much information about what makes you the right person for this role on your application form.

What’s in it for you?

Full training and comprehensive induction to ensure you have the support you need to succeed and thrive in your new role

• A friendly and inclusive culture
• 25 days annual leave increasing to 30 with length of service + bank holidays
• Workplace pension scheme
• Access to Employee Assistance Programme
• Financial wellbeing and planning support
• Staff discount card for hundreds of High Street shops and online services.
• Blue Light card eligibility
• Travel expenses will be paid for all journeys required for work, excluding travel from home to base.

For an informal discussion about the post please contact Alison Read, Business Development Director, on 07805 427658.

Closing Date:    Thursday 7th May 2026 (early applications welcome)

More information and an application pack can be found below:

Alternatively, please email recruitment@ageuklancs.org.uk

Please make full use of the job description and person specification when applying.

Use of AI 

At Age UK Lancashire we recognise that technology is changing, the way people apply for jobs and Artificial Intelligence (AI) can be a valuable tool to support your journey. However, it’s important to ensure your application still reflects your own voice, skills and experience. AI should support, not replace, your experience. Always review AI-generated content carefully and be ready to talk about it in interviews.

Application Form