Marketing Lead - Hammersmith & Fulham
Job Introduction
We are currently recruiting for exciting opportunities to join Turning Point and be a part of our highly successful and innovative services in Hammersmith & Fulham.
This role will work across two key services that we deliver in the London Borough of Hammersmith and Fulham.
Resilience is our hybrid substance use and sexual health young person’s service, dedicated to supporting under 24s with their wellbeing, drug and alcohol use, and sex and relationships advice.
Our Community Drug and Alcohol service is a fully integrated adult service delivered by Turning Point. We have been delivering support for over 60 years to people who use a range of substances including drugs, alcohol and smoking.
We focus on partnership working throughout the services to help those in the local community who need support to achieve their goals. We deliver treatment and support across the borough, ensuring a holistic and inclusive approach to prevention and recovery.
This is a hybrid role, with one required day a week in our main London office. However, as this position will be providing marketing support across these two services, occasional travel is required to the service hubs and relevant community events within the Borough.
Role Responsibility
As a Marketing Lead, you will scope, plan, and deliver marketing and communications activities to promote Turning Point’s Hammersmith & Fulham services.
The successful candidate will be responsible for generating referrals to the services from specific population groups in line with population need and KPIs.
You will do this by:
- Identifying who we are targeting and determining how we are reaching specific cohorts, both on and offline
- Working with the services to deliver promotional activities to drive an increase in referrals
- Creating content inhouse using a range of tools and promoting across different platforms, including social media, website, email, posters, and leaflets.
- Creation of routine key messages around harm reduction, prevention and available support and promoting them to our target audiences
- Development of service marketing strategies, and reporting on performance activity through desk-based and in-person results and reporting
- Promotional support for community outreach activities, including events and marketing collateral
- Leading local awareness campaigns working alongside the service leads
- Liaising with local authorities/public health/commissioners to build communication links in the community
- Working with the Central Marketing team to ensure all activities are on brand and created in the right tone of voice for each service
- Highlighting concerns and as appropriate presenting solutions
The Ideal Candidate
To be considered for the role you will need to have previous experience of working in marketing or communications, including creating on and offline content, and independently managing social media accounts.
While sector experience isn’t necessary, an understanding of the needs of the people we support is preferred.
- You’ll be comfortable taking a hands-on approach, writing your own copy, designing your own assets, and presenting your work back to a range of stakeholders
- You’re results driven and always look for pragmatic ways to improve against objectives
- You enjoy a high degree of autonomy while being very collaborative and inclusive of people’s ideas and perspectives
- You’re organised and methodical, with great attention to detail
- You enjoy bringing stories to life in creative and engaging ways
- You’re positive, resourceful, and action orientated
- You have a genuine passion for supporting people with their substance use, sexual health and wellbeing, helping them discover new possibilities in their lives
About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.
We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.
What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package that includes:
You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.
Join our team and discover the comprehensive benefits we offer by following this link to explore all the exciting perks available to our employees
We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.
Turning Point