Marketing & CRM Executive

Key Responsibilities

Delivering Email Marketing Activity

• Alongside the Marketing Managers, lead on the day-to-day delivery of the email marketing function, including ownership of the central email communications planner across all business areas (cultural programme, commercial events, Studios, Development, Residents and Visitor Experience)
• Coordinate email requirements across teams, synthesising campaign needs into clear and strategically timed communications that support organisational priorities
• Plan, create, write, and schedule email campaigns that are audience-focused, accurate, engaging, and aligned with brand objectives and the wider audience strategy.
• Ensure all email content meets best practice in segmentation, personalisation, testing, accessibility, and performance optimisation.
• Use existing creative templates to produce simple marketing assets in Canva, ensuring accuracy, consistency, and alignment with brand guidelines
  

Supporting Marketing Planning and Coordination

• Work closely with the Somerset House Marketing & Audiences team to develop and deliver integrated marketing plans that promote our programmes, exhibitions, events, and commercial activity.
• Manage project timelines and coordinate with internal and external stakeholders to keep projects on track.
• Track project scope and budgets and provide weekly updates, and ensuring accurate processing of receipts, invoices and purchase orders.
  

Reporting

• Stay informed on sector trends, audience behaviours, CRM developments, and emerging marketing tools, sharing insights and recommendations with the wider team.
• Monitor, evaluate, and report on campaign performance and audience behaviours using analytics tools, providing data-driven recommendations to optimise future activity.

Skills, Knowledge & Expertise

SKILLS

• Strong understanding of core marketing principles and digital marketing practices.
• Excellent written and verbal communication skills, with the ability to produce clear, engaging, audience-focused content.
• Good creative judgement with a keen eye for design and visual detail.
• Strong organisational skills with excellent attention to detail.
• Ability to interpret data and use analytics to inform insights and reporting.
• A proactive, self-motivated approach and the ability to work effectively as part of a team.
• An interest in arts and culture and alignment with Somerset House’s mission and values.
• Flexibility to work occasional evenings and weekends to support events and exhibition activity.EXPERIENCE
• Experience working in a marketing or communications role, ideally within the arts, culture, or creative industries.
• Experience using marketing technology such as CRM systems (Tessitura), email marketing platforms (Wordfly), analytics tools and content management systems, with confidence working with data, learning new systems, and troubleshooting basic issues as part of day-to-day campaign delivery.
• Experience supporting marketing activity across multiple channels, including writing copy and creating or adapting visual assets for marketing communications.
• Experience working collaboratively across teams, with the ability to manage multiple tasks and deadlines effectively.
• Experience using creative tools such as Adobe Photoshop, Canva or InDesign is desirable.

Job Benefits

Mental Health & Wellbeing

• Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed
• Mental health support and guidance from our in-house trained Mental Health First Aiders
• Hybrid working based on having 3 days in the office per week (pro rata if part-time)*
• Contribution towards eye tests and glasses
• Trust life insurance scheme
• We offer winter flu vaccination vouchers

* dependent on the needs of the role

Holiday

• Enhanced annual leave – 25 days plus bank holidays (pro rata)
• Birthday leave - additional day leave
• Celebration day - to celebrate anything of your choice

Other Leave

• Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)
• Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)
• Enhanced maternity payBenefits
• 8% employer pension contributions, no employee contribution required*
• Option for salary sacrifice
• Season ticket loan
• Cycle to Work scheme

*following 3 months of employment

Discounts, offers and free stuff

• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
• Discounts in Somerset House cafes and restaurant
• Discounts with various high street retailers and restaurants
• Discounts to local leisure centres

About Somerset House Trust

Somerset House is actively anti-racist and you can read about our commitment to diversity, equity, inclusion & belonging

here. We are working hard to ensure our people, our onsite community and our sector reflect, represent and include all of society.

Our Commitment to Anti-Racism, Diversity, Equity, Inclusion & Belonging:

discrimination

in the initial screening stage of our recruitment process. This reinforces our commitment to focusing on the skills and qualifications of all applications from the start.

We're committed to creating an inclusive recruitment process. Please let us know if there's anything we can do to help you perform at your best. We're open to adjusting our process to accommodate your needs please email people.team@somersethouse.org.uk.

The Trust reserves the right to close a job before its application deadline.

Please only apply if you have the right to work in the UK; the Trust cannot currently offer sponsorships.

Somerset House Trust operates a hybrid working model which does not allow employees from working outside the United Kingdom

Documents

Our Hiring Process

Don't worry if you don't see any roles you want to apply for now. Register your interest to allow us to contact you when a suitable role meeting your criteria comes along. Unfortunately, the Trust cannot sponsor or take over sponsorship of an employment Visa at this time.

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