Marketing & Communications Officer

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About

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Job Description

Job Title: Marketing & Communications Officer

Directorate: Business DevelopmentTeam/Function: Marketing & CommsPeople Manager: NoDirect Reports: n/aSize of team: 2Grade: Officer

Job Summary:

This role is part of our Marketing & Communications team at the hospice. You will use internal and external communications channels to find creative ways to engage patients and their families, supporters, staff and volunteers. You will work closely with a wide range of colleagues from across the hospice to provide advice and support with marketing and communications activities. This is an opportunity to make a real and meaningful difference to a charity that is very much rooted in this community.

All Wigan & Leigh Hospice employees are expected to:

·         Show commitment to our vision, mission, and values: Compassion, Accessibility, Respect and Excellence and demonstrate this through their work and interactions internally and externally, and on our behalf.

· Reflect the values of Wigan & Leigh Hospice in all behaviour and activities including alignment with the hospice’s strategic priorities

· Be committed to furthering the aims of the charity and developing your own skills to benefit both yourself and the charity.

· Respect our obligations and approaches to health and safety, data protection, equality and diversity and safeguarding compliance and best practice.

· Take responsibility for the safety of yourself and others, raising concerns about anything you feel may put someone at risk

· Promote and safeguard the good reputation of the charity by acting in a way which is ethical and moral, and avoiding any activities that could bring the charity’s reputation into disrepute.

 

Main Responsibilities:

1. Plan and develop social media content which promotes hospice services and engages donors and supporters.2. Manage enquiries from the media and via social media, ensuring they are responded to quickly, accurately and that any potential sensitivities are considered.3. Design, produce and oversee creative digital and printed promotional materials, ensuring accuracy and adherence to the hospice brand guidelines.4. Maintain the hospice website, ensuring content is engaging and up to date that reflects current activities and services.5. Use digital tools and analytics to assess, evaluate and adapt communications activities to maximise reach and engagement6. Work with supporters, patients and their families to capture insightful stories that promote the hospice’s work and inspire community support.7. Produce high quality video content which promotes the hospice’s work8. Work with the Marketing & Communications Manager to develop and enhance the hospice’s internal and external communications channels and strategies.9.      Please note job descriptions cannot be exhaustive, and all employees may be required to undertake other duties, which are broadly in line with the above key responsibilities.

 

Other things to note about this role are:

This role will involve having some flexibility to work occasional evenings and weekends. When this is the case, notice will be given and time given off in lieu.

 

Person Specification

To be successful in this role you will need the following:

Qualifications & Experience E D A qualification in Marketing or Public Relations and/or relevant professional experience.XExperience of working in a charity or similar organisationXExperience of producing social media content, including video content.XExperience of working with service users or customers to collect stories and case studies that demonstrate organisational impact.XExperience of providing communications support for fundraising campaignsXSkills and Abilities E D Excellent organisational skillsX  Strong written skills and the ability to write for a variety of audiencesX  Excellent verbal communication skillsX  A solutions-focussed, creative, problem solverX  Ability to respond quickly to crisis or challenging situationsXAbility to produce and edit video contentXExcellent IT skills including, Microsoft Word, Excel, internet, website CMS systems, email, Canva or similar design package, Google Ads and analytics tools, social media adverts and analytics.X  Personal Qualities & Attributes E D Team player with a positive, professional approach, who earns trust and respectXEmotionally resilient, flexible and open to changeXUnderstanding of and empathy in a hospice environmentX

 

E = Essential / D = Desirable

Document Control:

Date Created:By:Last Reviewed/Amended:By:HR Approval:By:

Role: Marketing & Communications Officer Hours: 37 hours per week

Salary: £28,172 per annum

Wigan & Leigh Hospice is a wonderful place to work. Our staff are our greatest asset providing the very highest standard of care. All our teams are all part of the Hospice team: working together to make the Hospice the best it can be. We have achieved Outstanding in the last CQC inspection. Our values: Compassion, Accessibility, Respect, Excellence, are at the heart of everything we do.

We are proud to offer a wide range of benefits, including:

• A warm and welcoming working environment,
• 35 days annual leave inclusive of bank holidays, increasing with length of service,
• Salary sacrifice pension scheme,
• Free car parking,
• Subsidised lunches,
• Cycle to Work Scheme,
• Shopping, leisure and holiday discounts,
• On demand GP,
• Westfield Health – Health Cash Plan,
• Life Assurance,
• A range of Wellbeing initiatives.

The available role An exciting opportunity has arisen to join our hospice as a Marketing & Communications Officer. You’ll play a key role in sharing the hospice’s work with the people who matter most – our patients and those closest to them, our supporters, volunteers and staff. You’ll use a range of digital and traditional channels to tell powerful stories, promote our services and strengthen our connection with the community.

What are we looking for?:

• A creative digital communicator who knows how to use a range of channels and tools – including CMS platforms and design software to reach and engage different audiences.
• An innovator who enjoys developing new ideas, experimenting with fresh approaches and investing in their own professional development.
• A collaborative team player who will work closely with colleagues across the hospice to support their communications needs.
• A values‑driven individual who embodies our hospice values of Compassion, Accessibility, Respect and Excellence.

This is a hands‑on, creative role. You’ll plan and produce engaging social media content, manage social media and online enquiries, design digital and printed materials, maintain our website and create high‑quality video content. You’ll also work closely with supporters, patients and families to capture meaningful stories that bring our work to life, and you’ll support the development of our internal and external communications using insight and analytics to improve our reach.

This is a full time role working 37 hours per week, on a salary of £28,172 (subject to the outcome of a formal job evaluation process currently being undertaken). It will involve having some flexibility to work occasional evenings and weekends. When this is the case, notice will be given and time given off in lieu.

How to apply To apply for this role, please send your CV and a covering letter demonstrating how you meet the criteria set out in the Person Specification.

The deadline for applications is 9am on Monday 16 March. Interviews will be held on Wednesday 25 March at Wigan & Leigh Hospice, Kildare Street, Hindley.

If you have not heard from us within two weeks after the closing date, this will mean you have been unsuccessful this time.

Please note this role is not eligible for sponsorship under the Skilled Worker route of the Points Based System. Candidates will need to be able to demonstrate their right to work in the UK in order to be eligible to take up the post.

Successful appointments will be subject to a Disclosure and Barring Services Check (DBS) check.

About us Wigan and Leigh Hospice is a well-established charity which has been operating since 1983. We provide a wide range of palliative care services to people with advancing life-limiting illnesses of any diagnosis and to those people important to them. The support we offer is tailored to meet individuals’ physical, social, spiritual and emotional needs.

We are committed to protect the privacy and security of your personal information. To see how we do this please visit our website and read our “Role Applicants Data Protection Compliance Statement (Privacy Notice)”.

Applicants should submit up-to-date CV with a supporting statement setting out how you meet the criteria for the role.

We provides specialist care and support to people across the Wigan borough who are living with a life-limiting illness.

The care we provide is only possible because of our people. At Wigan & Leigh Hospice, we’re proud to offer meaningful employee benefits that reflect our commitment to making this a great place to work – and a place where everyone feels valued.

We offer employee assistance programmes to support health and wellbeing. These include counselling, wellbeing resources, and access to expert advisors on a range of topics.

Our Wellbeing Champions are on hand to listen, offer resources, and signpost colleagues to the right support - all while promoting positive health and wellbeing.

We support our employees to balance work and home life by considering flexible working arrangements. All eligible staff have the right to request flexible working.

Employees receive an annual incremental rise within their pay scale, allowing progression in post up to the top of the band. This is in addition to any pay award that may be implemented.

Employees receive a generous annual leave entitlement of 35 days, including bank holidays. Part-time staff receive leave pro-rata to their hours.

Employees pay a minimum contribution of 3% and can choose to pay more, while the hospice contributes 7%. Qualified clinical staff may remain in the NHS pension scheme, if eligible.

We offer enhanced sick pay from the first year of service.

We offer enhanced maternity pay through our Occupational Maternity Pay (OMP) policy. We also provide an occupational adoption payment scheme, which you may be entitled to.

For employees not in the NHS pension scheme, we offer a Group Life Assurance Benefit Scheme that provides cover at three times your current salary until you leave the hospice or reach the age of 65.

We offer free parking at the hospice in a well-lit, easily accessible car park.

Our catering team serves fresh, home-cooked meals daily at a subsidised rate - from three-course options to lighter bites.

As our payroll is processed by Wrightington, Wigan and Leigh NHS Foundation Trust, employees are entitled to a Blue Light Card, giving access to discounts both online and in store.

A government-backed scheme offering tax-free bikes and accessories with no upfront costs. Save money while making healthier journeys to work.

We recognise that training and development needs can arise at any time and aim to provide the most appropriate support - from self-directed learning to formal education and training.

All hospice employees receive an annual appraisal - a chance for open, honest and supportive discussion with their manager about performance, goals, and development needs.

We offer employee assistance programmes to support health and wellbeing. These include counselling, wellbeing resources, and access to expert advisors on a range of topics.

Our Wellbeing Champions are on hand to listen, offer resources, and signpost colleagues to the right support - all while promoting positive health and wellbeing.

We support our employees to balance work and home life by considering flexible working arrangements. All eligible staff have the right to request flexible working.

Employees receive an annual incremental rise within their pay scale, allowing progression in post up to the top of the band. This is in addition to any pay award that may be implemented.

Christine and David are taking on an epic Sahara Desert Trek in 2026 to raise funds after the hospice cared for Christine’s mum, Eileen.

Three of our wonderful volunteers – Vicky from Sri Lanka, and Liubov and Viktoriia from Ukraine, are volunteers at our charity superstore on Robin Retail Park. Here, they tell us how their volunteering roles have supported them to not only develop their English language skills, but to make friends in their local area too.

June lives with MND and has received assistance from both our Hospice in your Home and complementary therapy team here at the hospice for two years. Here, June shares her story with the help of her husband, Colin.

Paul’s wife, Sharon, was cared for in the Inpatient Unit at the hospice in October 2021, after being diagnosed with gallbladder cancer. Paul now accesses our bereavement support services to help him navigate through life without Sharon. Here, Paul shares their story.

A Wigan man has spoken about the care his wife received from Wigan & Leigh Hospice and how the charity has continued to support him through bereavement.

Christine and David are taking on an epic Sahara Desert Trek in 2026 to raise funds after the hospice cared for Christine’s mum, Eileen.