wordsworth GRASMERE

Marketing & Communications Officer

Application deadline: Monday 22 June, 9am Interviews: w/c 6 July 2026

Job Description

Job title : Marketing & Communications Officer

Reporting to : Head of Visitor Experience

Works with: Visitor Experience, Events, Curatorial, Learning colleagues and external Marketing and PR Consultant s

Liaises with: Designers, publishers, printers, photographers, advertisers and tourism partners

Salary : £26,250 FTE

Location : Wordsworth Grasmere

Hours of work: 22.5 hours per week

Job purpose

The Marketing & Communications Officer helps grow the audience for the Wordsworth Trust, increasing visit or numbers and supporting income generation by ensuring that the Trust’s visitor experiences, exhibitions, events and learning programmes are clearly presented, well - promoted and easy to discover.

Working with the Head of Visitor Experience and colleagues across the organisation, the Marketing & Communications Officer plans, delivers, and evaluates the Trust’s day - to- day marketing and communications activity, with a particular focus on encouraging visits, bookings , participation and support.

The role is practical and hands - on . The postholder works with a high degree of independence, translating agreed priorities into effective marketing activity.

About Us

The Wordsworth Trust celebrates the legacy of William Wordsworth, ‘the poet who changed the world’, and Dorothy, his sister. It looks after Dove Cottage and Rydal Mount, the two Lake District properties where the Wordsworths lived for most of their adult l ives.

Dove Cottage in Grasmere is where William wrote much of his greatest poetry, and Dorothy kept her famous Grasmere Journal. Dove Cottage and the adjacent museum are at the heart of the award - winning visitor attraction Wordsworth Grasmere.

Rydal Mount, about two miles from Dove Cottage, was the Wordsworths' family home from 1813. It was acquired from the Wordsworth family in 2026; it is currently closed for restoration while the Wordsworth Trust explores how it can fulfil the property’s full potential.

The Wordsworth Trust also look after an archive, library and fine art collection dedicated to British Romanticism and the cultural history of the Lake District. At its core are the Wordsworth family manuscripts, making its collection genuinely unique: nowh ere else in Western literature can so much of a major writer’s original work still found where it was both written and largely inspired.

Through exhibitions, publications, events, workshops for schools and universities, charity partnerships, and activities in community locations for people of all ages and backgrounds, the Wordsworth Trust fulfils Wordsworth’s wish: that his poetry would ‘li ve and do good’.

The Wordsworth Trust’s vision is of a future in which the lives and works of William and Dorothy Wordsworth inspire an inclusive, creative and sustainable world.

Principal duties

Day - to- day marketing

Organise and maintain digital images and marketing materials so they are easy to find and reuse

Support the practical delivery of day - to- day marketing activity, keeping tasks and deadlines on track and flagging any issues early

Communications (channels, content and engagement)

Look after the Trust’s core communications channels, ensuring content is welcoming, accurate, builds awareness, encourages engagement, drives visits and is in keeping with the Trust’s values and tone of voice

Plan, schedule and publish content across social media platforms, including capturing and sharing photo and video content where appropriate, responding to engagement in a friendly and appropriate way

Use social media and email marketing to increase awareness of what’s on and encourage participation

Produce and send email newsletters, from writing copy through to building and distribution

Keep website content up to date, including visitor information, events listings, seasonal messages, images and news, making agreed updates and responding to time - sensitive changes as needed so that visitors understand who we are, what’s available and how t o take part

Maintain the accuracy of visitor information across the Trust’s platforms and priority external listings, with routine checks on an agreed schedule

Write inviting, well - judged copy for a range of uses, including newsletters, web pages, social media, press releases, and listings

Adapt agreed messages for different audiences and channels, ensuring clarity and consistency

Help identify stories, events and programmes that may be suitable for press coverage and ensure that agreed press activity is reflected across the Trust’s own channels including website, newsletters, and social media

Monitor performance of communications activity across key channels and produce short summaries to support internal discussion and reporting

Organise and maintain digital images and marketing materials so they are easy to find and reuse

Campaigns and promotion

Deliver marketing campaigns that support visitor growth and income - generating activity including admissions, exhibitions, ticketed events, private & exclusive experiences, commercial (retail & catering) activity, venue hire and seasonal programmes

Work with colleagues to gather content and agree timelines for campaigns prioritising activity that will have the greatest impact on attendance, bookings and participation

Schedule and coordinate campaigns to make the most of peak visitor periods and key moments in the Trust’s programme

Manage the practical delivery of campaigns across digital, print, and partner platforms

Content creation & copywriting

Design and produce simple marketing materials for print and digital use, such as posters, flyers, signage and advertisements, and coordinate external support when needed

Select, edit, and (where appropriate) commission photography and images to support marketing and onsite use

Prepare, take and edit content and images, including basic photography and video, for use across different formats and platforms

Print , a dvertising , and partners

Coordinate the production of printed materials and advertisements, working with designers, photographers, printers and publishers

• Prepare artwork and text for listings, adverts, and external publications

Share information and assets with tourism bodies and partner organisations, supporting joint promotion and visibility

Monitoring and evaluation

Use insights to suggest practical improvements to future marketing and communications activity

Contribute to evaluation and learning conversations with colleagues, helping refine plans and priorities

Planning and strategic input

• Maintain a marketing calendar to help plan work and manage deadlines

• Contribute to planning discussions, reports, and meetings as required

• Take a thoughtful, organised approach to managing workload and priorities

Work within agreed budgets and policies, flagging any issues or risks in good time

Person Specification

Essential

Experience & understanding

Practical e xperience delivering day - to- day marketing and communications activity across a range of channels

Experience managing and updating website content using a content management system

Experience planning, scheduling and publishing content across social media platforms

• Experience producing email communications and newsletters

Experience supporting marketing activity that encourages visits, participation or engagement

An understanding of GDPR, image permissions and consent, and a commitment to work in line with Wordsworth Grasmere’s photography and filming policy for children and young people

Skills

A high standard of literacy, and e xcellent written communication skills, with the ability to produce clear, engaging copy for different audiences and formats

Strong organisational skills and the ability to plan work, manage competing priorities and meet deadlines

Confidence using digital tools including social media platforms, email marketing systems, and basic design or content tools, with the ability to create simple visual content such as photography and video

Ability to produce simple design work in - house (e.g., posters, flyers, signage and digital graphics) using templates/brand guidelines and basic design tools

Ability to take a hands - on approach to marketing delivery, with care and attention to detail

Ability to work independently, using sound judgement and seeking sign - off where appropriate

Ways of working

C ollaborative and approach able , with the ability to work constructively with colleagues across different teams

• A thoughtful, practical mindset and a willingness to take responsibility for delivery

Commitment to producing welcoming, inclusive and accessible communications

Desirable

Experience working in a heritage, cultural , charity setting or visitor - facing organisation

Experience supporting the promotion of exhibitions, events, learning programmes, or seasonal activities

Basic design or visual communication skills, including creating simple print or digital marketing materials

• Confidence selecting, editing or commissioning photography and images

• Awareness of accessibility best practice in marketing and communications

• Awareness of how sustainability considerations can inform the delivery of the role

An interest in literature, culture, heritage, or the arts and a lignment with the vision and values of the Wordsworth Trus t

Other details

Contract Part - time (22.5 hours per week), permanent

Pension Defined contribution pension scheme with the People’s Pension.

Hours Normally 22.5 hours a week, worked between 9.00am and 5.30pm on weekdays . The pattern of hours is flexible and can be agreed with the postholder. Occasional out - of- hours working may be required, planned where possible and agreed with the line manager.

Holidays 22 days a year plus bank holidays pro rata , rising by one additional day a year after five years’ continuous employment to a maximum of 27 days a year.

Workplace The Wordsworth Trust’s premises at Wordsworth Grasmere. The job may require occasional travel for e vents , meetings and tra ining . Hybrid working may be considered for this role, subject to organisational needs, any arrangements to be discussed and agreed with the successful candidate.

Benefits Discounts in the Wordsworth Grasmere Shop and Café. Holiday purchase scheme Staff parkin g

How to apply

Deadline : 9am, Monday 22 June 2026
Interviews: w/c 6 July 2026

Please send your application to C aitlin Armstrong , PA to the Director: c.armstrong @wordsworth.org.uk.

We will only consider applications submitted on the form provided. A c overing letter is optional , but please don’t send a CV or other supporting information.

Interviews will take place at Wordsworth Grasmere.

We regret that we can only get in touch with applicants who are shortlisted for interview.