Marketing & Communications Manager

Break the mould. Transform how people discover, engage with and support Willen Hospice.

This is not a traditional marketing role. We are looking for a bold, imaginative and performance‑driven Marketing & Communications leader ready to reinvent how we reach people, inspire action and connect our community to our cause.
As a key member of the Income Generation leadership team, your work will directly power the care we provide. This is your opportunity to lead and develop a talented marketing team, push boundaries, challenge the status quo, and shape a modern, creative, high‑performing marketing function that makes a measurable difference.
If you love innovation, thrive in fast‑paced environments and bring a blend of strategic vision, digital expertise and creative flair – we want to hear from you.

What you’ll do:

✅ Lead and inspire a multidisciplinary team across digital, creative, brand and campaigns to deliver standout work.

✅ Step change our digital capability, elevating performance marketing, content, analytics, and new-channel experimentation.

✅ Drive innovative, audience-first campaigns that grow awareness, engagement and income across all channels.

✅ Champion bold creative thinking, ensuring our brand is powerful, distinctive and emotionally resonant.

✅ Lead PR, storytelling and reputation management, ensuring our voice is compelling, confident and aligned with our purpose.

✅ Explore emerging technologies and formats, identifying new ways to reach and inspire audiences.

✅ Collaborate closely across Fundraising, Supporter Engagement, Retail and Clinical Services to deliver integrated, high impact marketing and shape and deliver the Hospice Strategic Plan.

We’re looking for someone who is:

• A digital first strategic marketer with deep experience in performance marketing, analytics, paid media and optimisation.
• A creative thinker who loves experimentation and isn’t afraid to challenge “how we’ve always done it.”
• A confident leader with the ability to inspire, mentor and develop multi specialist teams.
• Highly skilled at using audience insight, segmentation and behavioural understanding to shape content and campaigns.
• Insight and data driven, with a proven track record of delivering measurable growth across digital and offline channels.
• Passionate about making a meaningful difference through purpose driven marketing.

 Who we are:

Set in the tranquil grounds of Willen Lake, Willen Hospice is the leading provider of specialist palliative care in the Milton Keynes area. We offer round-the-clock, expert care to local patients with a life-limiting illness, both in their own homes and in our In-Patient Unit. Our passionate staff and volunteers make sure our care is personalised to each patient’s needs and supports their loved ones too. We have a thriving Therapeutic & Wellbeing service providing counselling, physiotherapy, activity groups and more, and a specialist Lymphoedema service. As a registered charity, we raise vital funds through our dedicated Business Development team and our growing portfolio of high street and online shops, to ensure our care stays free of charge.

Ready to lead change and reimagine how we tell our story?

If so, apply today and help us build something exceptional.

If you would like an informal discussion with Rachael Withe (Associate Director of Brand and Engagement) do get in touch via HRAdmin@willen-hospice.org.uk or call us on01908 663 636

Proposed Interview Date: Thursday 16 April 2026

Please note that this advert may close early if a high number of applications are received. We therefore encourage early submission of your application.

This appointment is subject to a Standard Disclosure and Barring Service check.