Marketing Automation Specialist - 7358

Save the Children UK is looking for a Marketing Automation Specialist to join our Digital, Experience, Product and Analytics team and play a key role in the launch and ongoing success of our new Customer Engagement Platform, Dotdigital.

Working with colleagues across marketing, fundraising, digital and technology teams, you will help embed the platform across the organisation, supporting users to deliver personalised, data-driven communications that inspire people to donate, campaign and take action for children. Through enabling seamless, automated supporter journeys and promoting best practice, you will help strengthen supporter engagement and drive impact for children in the UK and around the world.

About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

About the Team

This role sits with our Public Impact Division, their purpose is to build an active community of people in the UK who give money, time and take action to enable lasting change for children. We are building a distinctive modern cause that galvanizes the public to act with us.

The role sits across within our Digital, Experience, Product and Analytics team which enables colleagues to harness data, technology and design thinking to deliver sector-leading customer-centric campaigns, fundraising, marketing and communications.

About the role

As a Marketing Automation Specialist, you will play a hands-on role in delivering and optimising supporter journeys through Save the Children UK's new Customer Engagement Platform (CEP), Dotdigital.

You will support an active community of Dotdigital users across the organisation, providing platform governance and best practice.

You will also work closely with external partners, the Supporter Engagement Lead and the CEP Change Lead to ensure a healthy iterative roadmap and future opportunities are realised.

Seek constructive feedback from colleagues in process, design, and campaign deployment to improve supporter experiences.

In this role, you will:

• Build out workflows, rules and logic for automated customer communications and personalised messaging.
• Collaborate with marketing and fundraising teams to design supporter journeys aligned to organisational objectives.
• Support integration of Dotdigital with CRM (Salesforce) and CMS (Drupal), ensuring seamless supporter experiences.
• Monitor deliverability, engagement metrics, and data quality, providing insight to optimise performance.
• Manage campaign testing (A/B and multivariate), sharing insights and embedding best practice.
• Ensure campaigns are compliant with GDPR, PECR, and internal data governance.
• Train and enable colleagues to use Dotdigital effectively, building capability across teams.
• Act as first-line support for Dotdigital users, escalating issues to product owner or vendor as needed.
• Contribute to continuous improvement by identifying opportunities for innovation in supporter engagement and dynamic segmentation.
• Carry out responsibilities in line with Save the Children's safeguarding policy and risk management framework.

About you

To be successful, it is important that you have/are:

• Strong knowledge of Dotdigital (or comparable Customer Engagement Platforms (CEPs) such as Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.).
• Experience of driving product adoption (internally), improving retention and increasing supporter growth.
• Understanding of supporter journeys, lifecycle marketing, and personalisation.
• Hands-on experience designing and delivering automated journeys, campaigns, and personalisation.

• Strong understanding of segmentation, data structures, and supporter lifecycle marketing.

• Familiarity with GDPR, PECR, and data protection in marketing.
• Ability to manage vendor relationships and drive value from technology partnerships.

• Strong analytical skills, with experience using engagement and deliverability data to optimise performance.
• An excellent communicator, able to translate technical capabilities into business value.

• Works well independently and supports a wider team.
• Adapts to and solves challenges, quickly and efficiently.
• Strong stakeholder management skills, able to balance competing priorities.
• Curious, innovative, and solutions-focused.
• Highly organised, with the ability to manage multiple priorities.

• Ideally familiarity with SEO/web journeys to support integrated digital experience and knowledge of HTML/CSS for email template editing (Desirable)
• Experience in non-profit fundraising or campaigning is desirable but not essential

What we offer you 

We promote flexibility, inclusion, collaboration, and wellbeing both at work and beyond, and offer a wide range of benefits designed to reward your hard work and inspire you to help improve the lives of children every day.

Some of the benefits you can expect include:

• Generous Annual Leave– Starting at 27 days per year (pro rata for part-time employees) increasing with service up to 32 days, plus public holidays and our annual 'Save the Children Day'.
• Family Leave– Up to 39 weeks of maternity/adoption pay (including up to 21 weeks full pay) and paternity/adoption leave of 10 weeks full pay (plus statutory entitlement).
• Special Leave– Up to 10 days paid leave per year (pro rata) for urgent or exceptional personal circumstances, without using annual leave.
• Volunteer Leave– Up to 3 days paid leave per year to support volunteering and give back.
• Pension & Life Assurance– Helping you plan for the future with up to 7% employer pension contributions.
• Employee Discounts– Access thousands of deals across groceries, retail, tech, travel, fitness, and more.
• Health & Wellbeing Support– Including access to a 24/7 Virtual GP and Employee Assistance Programme and Counselling, eye care support, and seasonal flu vaccinations.

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Location & Ways of Working:

The majority of our roles can be performed remotely in the UK, but at times you will be required to come to your contracted office (usually between 2–4 days per month, depending on the needs of your role, team, or service). For many roles, this is likely to be the minimum required to deliver impact.

This will be discussed and agreed with your manager / team and we encourage candidates to discuss our ways of working in more detail at interview stage.

Please note: travel costs to your contracted office will be at your own expense.

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce, and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where structural inequality is actively addressed, and all employees have a sense of belonging and feel that they can thrive.

We encourage applications from people of all backgrounds, and are especially interested in hearing from people with diverse and intersecting identities such as lived experience of poverty, people of faith, people of colour, people with disabilities, with experience of migration and/or refugee status, care-experienced people, the LGBTQIA+ community and individuals with experience living in diverse families.

We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. We know that different voices working together will enable us to do our work better, improving the lives of children around the world.

Salary Structure: 

Save the Children is committed to paying staff in a fair and equitable way and will benchmark all salary offers in line with the pay of existing staff. To see our full offer please visit this link: Save the Children | Careers

Interview Expenses: 

Candidates should note that unfortunately it is not our policy to reimburse expenses accrued when attending interviews at Save the Children UK unless you are requested to attend an interview in an alternative location to where the role is based.

Pre-employment Checks:

Any Employment with Save the Children UK will be subject to the following checks prior to your start date:

• A satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check (If applicable)
• Receipt of satisfactory references - As a committed member of the Misconduct Disclosure Scheme, as part of our onboarding process, Save the Children UK will undertake a minimum of 2 references, and any additional references required to collectively cover the last 5 years of your employment history.
• Proof of eligibility to work in the national location for this role

If you have any questions, we have an FAQ section here.

For anything else you can email us on: careers@savethechildren.org.uk

• Group:Public Impact
• Location (Role):Farringdon, London/Home-based
• Contract Type:Permanent Contract
• Full / Part Time:Full time (flexible working options available)
• Closing Date:28 June 2026
• Salary Range :39,000
• Hours Per Week:35