Marketing Assistant

Job description

Job title:

Grade:

Marketing Assistant

2a

Department:

External Affairs and Engagement

Responsible for:

n/a

Accountable to:

Marketing Manager

Job summary

The purpose of this role is to provide marketing and administrative support in the planning
and delivery of RCS England marketing and membership engagement activities in order to
generate positive member engagement, increase brand awareness and support the
recruitment of new members and customers.

This role involves some travel, overnight stays and out-of-hours working.

Specific duties and responsibilities

The role will involve the following specific areas:

Marketing

•  Support with the production and editing of copy and content across digital and print

for both RCS England and the Faculty of Dental Surgery.

•  Assist with marketing of our member benefits and initiatives. Channels may include

email, website, social media, video, digital advertising and print.

•  Maintain and develop relevant sections of the RCS England website ensuring that it

is accurate and all webpages are kept up to date.

•  Be a brand champion, especially supporting the new brand launch, liaising with other
teams to ensure that materials produced across the College sit within the brand.

•  Provide ad hoc support with implementing the brand producing collateral using

Canva and the Adobe Suite.

•  Support analytics reporting and competitor analysis.

Membership engagement and administration

•  Support the Marketing and Digital team with data manipulation and analysis.

•  Support the administration and organisation of RCS England member committees as

needed.

•  Provide general marketing and administrative support to the Marketing and Digital

team including the management of literature, merchandise stock and the monitoring
of customer support channels.

Other duties

•  Actively seek to gain a thorough understanding of RCS England’s membership base

and the issues affecting them.

•  Prepare papers or write minutes for committees as required.
•  Respond to members and customer enquiries in a timely manner by email, phone

and online.

•  Represent RCS England at conferences, seminars, career fairs and external working

groups, or their virtual equivalent, as required.

•  Any other tasks as deemed appropriate by the Marketing Manager.

This  job  description  will  be  subject  to  review  in  the  light  of  changing  circumstances  and  may
include other duties and responsibilities as may be determined.  It is not intended to be rigid or
inflexible but should be regarded as providing guidelines within which the individual works.

Person specification

Essential

Desirable

Qualifications

•  You will have some

•  University degree in

experience in a marketing,
communications or
administrative role.

marketing, communications
or similar, or other
marketing body
training/qualification

Experience and
skills

•  Proactive learner who
understands the
fundamentals of writing good
copy

•  A natural flair for writing and

very detail orientated
•  Top-notch organisational

skills

•  Ability to use initiative,

prioritise workload and meet
deadlines

•  Experience with writing for
different channels and
audiences

•  Familiarity with social media
management tools, website
CMS, email marketing
platforms

•  Familiarity with Adobe

Creative Suite and Canva

People and
interpersonal skills

•  Excellent verbal and written

communication skills

•  Ability to liaise with people at

all levels of seniority

•  Excellent team player, with
the confidence to contribute
to projects and share ideas
with the team

•  Embody our values of

collaboration, respect and
excellence

•  Willingness to travel and
work flexibly, including
outside regular office hours.

The post holder will also need to demonstrate the following values:

Collaboration

Respect

Excellence

We embrace our collective responsibilities working
collaboratively and as one college.

•  We work together, using our collective expertise and

experience to effect positive change

•  We are open, honest and transparent, straightforward in our
language and actions, acting with sincerity and delivering on
our commitments

•  We take our responsibilities to each other, to patient care and
to the environment seriously and we act with this in mind
across our work

We value every person we come into contact with at the College
as an individual, respect their aspirations and commitments in
life, and seek to understand and meet their physical and
wellbeing needs.

•  We treat everyone we meet with kindness and integrity and

we seek to promote these behaviours in others

•  We actively seek a range of views and experiences across

our work, and we listen to, and make everyone feel, a valued
part of the team

We aspire to excellence and success. We share learning from
our experiences, apply feedback into practice, and commit to
continual improvement.

•  We work hard to be the best at what we do, recognising and
celebrating effort and achievement, and reflecting on our
work, so we can learn and improve

•  We value and invest in research, education and training to
drive excellence and put improvements in surgical practice,
dentistry and patient care at the heart of our work
•  We always seek to learn and discover more, valuing

knowledge and scientific evidence, basing our decisions on
insights, fact and experience

The Royal College of Surgeons of England is an Equal Opportunities Employer. We are open to all
talent  and  we  actively  ensure  that  all  qualified  applicants  will  receive  equal  consideration  for
employment  without  regards  to  race/ethnicity,  nationality,  religion,  pregnancy,  marital  status,
sexual orientation, gender identity/expression, age and disability.