Marketing and Communications Manager

Marketing and
Communications
Manager

Welcome from the Head

Thank you for your interest in King’s House School. I am very proud of our staff here
at KHS, and we are a friendly and caring school with a strong sense of community,
where pupils can thrive and flourish. The pastoral aspect of school life is at the heart of
everything we do, and we pride ourselves on providing an inclusive environment that is
both nurturing and challenging. I am proud of the supportive and collaborative culture at
King’s House, which helps staff and pupils to be the best they can be.

It is a joy to watch our pupils grow into confident young people, ambassadors for King’s
House when they leave us at 13+ to go onto a wide range of day and boarding Senior
Schools. We value a broad and balanced academic education, enabling our pupils to
develop their academic, social, sporting, emotional and artistic attributes.

We are committed to recruiting excellent staff across our teaching and non-teaching
departments and King’s House School Enterprises, with the opportunity to develop
careers. You will be joining the school at an exciting time, when we are investing in
our facilities to ensure an inspiring education for students for many years to come. In
September 2024, the school moved to coeducation with girls currently in over half of our
year groups.

I hope this provides you with a flavour of what life is like at King’s House School, with a
staff team who develop enthusiastic young people who can be relied upon to make a
positive contribution in all areas of school life.

Mark Turner
Head

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rooms, two science laboratories, a new design technology room and music area.
There are three forms in each year group. Forms are mixed-ability in Years 4 - 6
with some subjects setted, and streamed in Years 7 and 8. Pupils experience
increasing exposure to subject specialist teachers, who will teach a range of year
groups and sometimes more than one subject. The curriculum the pupils follow
prepares them for Common Entrance at the end of Year 8.

Throughout their time at King’s House, the pupils are encouraged to take part in
art, drama, music and sporting activities. There are productions every year for all
year groups, concerts and many more performance opportunities for music, as
well as numerous games fixtures and sporting activities. There are also outings
for all years to enrich the curriculum, and from Year 3 residential trips in the
summer term.

King’s House offers its pupils a broad and balanced curriculum and prepares
them well for their transition on to their next school. We cherish each pupil as an
individual and provide them with the skills and mental resilience to succeed in
whatever path they choose to take. Small class sizes means that we can get to
know each child and identify their unique strengths, interests and passions.

King’s House School

King’s House School was founded in Richmond in 1946 and has been a boys’ prep
school since then until September 2024, when girls joined for the first time as we
move to co-education. The school operates on three sites in or around Kings Road,
which is on the very pleasant setting of Richmond Hill. The Senior Department (for
pupils from Year 4 to Year 8) is at 68 Kings Road, the Junior Department on its own
site just down the hill, and the Nursery around the corner on Princes Road. The
school also has a 35-acre sports ground just over Barnes Bridge, where there are
numerous pitches, athletics facilities, cricket nets, tennis courts, two 3G pitches and
all-weather pitch.

All children in the Nursery are guaranteed a place in Reception, and there are also
small intakes at Years 3, 4 and 7. Pupils generally stay until 13 when they move on
to a wide range of single-sex, co-ed, day and boarding schools, with a number each
year gaining scholarships.

The Nursery operates from its own site in a carefully restored building on Princes
Road. The youngest children, in Hedgehog Class (rising 3s), are based on the top
floor and Squirrels and Rabbits Class (rising 4s) on the ground floor. There is a very
positive, caring atmosphere to the Nursery, and the ground floor has an additional
Woodland Library also used for small group activities and specialist teaching. The
Nursery has its own dedicated staff supplemented with specialists from the school
PE, Music, Drama and Copmuting departments.

The Junior Department (JD) is housed in two Victorian buildings which have
been sensitively redesigned and linked to provide an exciting and stimulating
environment for the pupils. There is a two-form entry to Reception with about forty
children in the year group. This number grows to about 48 in Year 3 with three
forms. The class teachers deliver the vast majority of the curriculum, but pupils
do have lessons with specialist teachers for Music, languages, PE and Games and
Computing. All children take swimming lessons at a local pool from Years 1 - 3, and
the Early Years and Key Stage 1 regular use The Nest, the outdoor learning area the
Sports Ground. Pupils have Games lessons at the Grounds from Year 1 once a week,
and twice a week from Year 3.

Pupils move to the Senior Department site for Year 4. This is the original school
site and has been developed substantially since then. It is a deceptively large area
which includes the school’s theatre, gym, Astro turf pitch, two computer

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The Role

This role is responsible for developing and executing the whole school marketing
and communications strategy, aiming to enhance the reputation of the school,
strengthen community engagement and increase pupil recruitment and
retention. This is an exciting time for King’s House in our co-educational journey
and is an ideal role for a marketing/communications generalist, working closely
with senior leaders and key stakeholders within a varied school environment.

How to apply: please complete the application form on our website

https://kingshouseschool.org/application-form/

Closing Date: 30th April 2026

Start Date: 1st August 2026

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Salary: Competitive (based on qualifications/experience)

Reporting to: Bursar

Free school lunches during term time

Contract type: Full time, permanent

Holiday: 30 days per year, which will normally be taken during school
holidays

Pension: generous contributions to our Defined Contribution
Scheme

We welcome early applications and will consider holding interviews before the
closing date for strong candidates.

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Job Description

Responsibilities

To include but not limited to:

Strategy, Planning and Reporting

• Produce, develop and deliver the annual marketing and communication

strategy and budget in conjunction with the Head and Bursar

• Ongoing monitoring and reporting of KPIs, including Google Analytics and

social media statistics, producing monthly, termly and yearly activity reports
• Manage the reporting of key digital metrics, including Google Analytics and
social media statistics, to inform future marketing activity and reach new
customer segments

• Analyse the enquiry and admissions figures from ISAMS to use in the

development of all marketing activities and inform marketing strategy
• Assist with marketing activities relating to the school Sports Ground and

King’s House Enterprises

• Oversee the school’s survey and research plan, including gathering non-

joiner information to drive admissions improvements

Communications

• Lead and develop a whole-school external and internal communications

programme to ensure consistent and highly effective communication with
pupils and families

• Liaise with the school offices to write and manage the weekly parent

mailings

• Create the biweekly departmental parent newsletters, communicating key

information and news stories

• Coordinating with the schools offices to manage new student and transition
communications, including updating documents and refining workflows
• Supporting the Head and leadership team with communications, including

proofreading speeches and emails

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Job Description

Responsibilities

To include but not limited to:

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Marketing
Implementing the school’s marketing strategy through advertising and campaigns
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• Working with an agency to manage the school’s SEO strategy and PPC campaigns
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Liasing with the Network Manager to oversee the school and Sports Ground websites,
providing content, style management and design oversight
Overseeing the school’s paid social media campaigns
Oversee the school’s social media activity, advising on the appropriate channels, messages
and activity; manage the school’s presence on networking / social media sites
Update, develop and manage the School’s use of social media and digital marketing
Develop strong relationships with key influencers and advertising contacts (e.g. IAPS,
Independent Schools’ Yearbook, Independent Schools’ Magazine, Good School Guide and
other relevant influencers.
Develop and lead a positive public relations strategy, working with key press contacts to
promote the work and successes of the school
Overseeing all media coverage, archiving and communicating this to key stakeholders
Liaising with key stakeholders to ensure the smooth ongoing transition to co-education,
including facilitating staff workshops, focus groups, research and communications
Assist with the organisation of, and participate in, open mornings to ensure that
prospective pupils and their parents receive appropriate information and have a positive
experience. Also assisting with school tours where necessary.
Help support and facilitate Visitor Mornings, when app

Branding and Design
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Oversee and monitor the use of the school’s branding guidelines, liaising with graphic
designers and agencies where necessary
Oversee the design and production of the school’s marketing and communications
materials, including prospectuses, reports and booklets

• Work with the Enterprises Manager to produce the termly clubs booklet using Adobe

InDesign
Creating adverts and social media collateral using Canva
ropriate

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Job Description

Responsibilities

To include but not limited to:

Stakeholder and Community Engagement

• Working with the Governor’s to support the school’s charitable initiatives
• Organising events in-house such as promoting the charities supported by the Public
Benefit committee / other community initiatives to raise the charitable profile of the
school and manage the necessary reporting related to this.

• Manage the school’s alumni community, using a CRM to grow and foster a community

of contacts, and overseeing alumni events

• Working with the Senior Management Team and staff EDI committee to ensure

inclusivity across the school and in marketing materials

• Act as a key liaison between the school and the PTA (Friends of King’s House),

assisting with event organisation, merchandise and administration

• Oversee the school’s uniform and games kit, liaising with Stevensons and Serious stuff
• Leading the planning for the Nursery’s weekly toddler group, including managing

mailing lists and event organisation

General

• Support teaching and non-teaching staff in their roles as marketeers of the School
• Uphold the ethos and aims of the School
• Attend Inset days and other such meetings as may be necessary
• Develop and maintain excellent working relationships with children, colleagues and

parents

• Undertake administrative duties as necessary
• Regular 1:1 meetings with the Registrar
• Ability to be interchangeable with the Registrar role when necessary.

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Person Specification

The ideal candidate will have some or all of the following:

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Appropriate qualifications (eg. Degree or Marketing qualification)
A sound knowledge of marketing practices and principles
An understanding of the aims and ethos of the independent school sector and
King’s House in particular
An understanding of the motivations, attitudes and aspirations of parents, children
and other stakeholders interested in independent education
Excellent communication and presentation skills, both verbal and written
Strong project management and excellent organisation skills
Attention to detail, particularly copywriting and proofreading
The ability to work collaboratively and under pressure
Excellent stakeholder engagement skills, with the ability to build relationships
across the school’s community

• Willingness to contribute to the extra-curricular life of the school
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Ability to use a range of digital systems and software, including CRMs and CMSs,
Adobe Creative Suite, Canva, social media management tools and
Ability to work in a team and flexibly when needed

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Safeguarding

King’s House School is committed to safeguarding and promoting the welfare of
children and expects all staff and volunteers to share this commitment. Applicants
must be willing to undergo the child protection screening appropriate to the post,
including checks with the Disclosure and Barring Service and references from
previous employers. Staff must be aware of the systems within the School which
support safeguarding and must act in accordance with the school’s Safeguarding
& Child Protection policy and Code of Conduct. Staff will receive appropriate child
protection training which is regularly updated.

Equal Opportunities Employer

King’s House School is an equal opportunities employer that believes in equal
opportunities for all, celebrates, and welcomes diversity. Employment decisions
throughout the school are made without regard to any status protected by law.

If you require any reasonable adjustments at any stage of the application process,
please feel free to contact our HR Manager via email:
towersey-veal.g@kingshouseschool.org or detail the adjustments in your
application.

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020 8940 1878     info@kingshouseschool.org

King’s House School, 68 Kings Road, Richmond, TW10 6ES