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Lifecycle Marketing Manager

THE CHARTERED INSTITUTE OF PERSONNEL AND DEVELOPMENT
50,000 per year
Wimbledon, United Kingdom
Full-time
Listed today

Lifecycle Marketing Manager

£50,000 - £55,000

12 months fixed-term contract

Full time (35 hours per week)

Wimbledon (hybrid and flexible working)

 

The role

 

As the Lifecycle Marketing Manager, you will be responsible for driving end-to-end lifecycle performance across key customer segments, ensuring structured acquisition, onboarding, engagement and retention activity that supports sustainable commercial growth.

You will focus on optimising customer journeys, improving engagement and conversion performance, strengthening retention outcomes, and embedding clear processes and governance frameworks. You will also ensure lifecycle activity is insight-led, commercially focused and operationally robust.

What you’ll be doing

  • Leading the planning, optimisation and performance management of lifecycle marketing activity across acquisition, onboarding, engagement and retention.
  • Mapping and enhancing end-to-end customer journeys to improve experience, conversion and long-term value.
  • Identifying and addressing funnel drop-off points through targeted communications, testing and continuous optimisation.
  • Developing and improving onboarding and engagement communications to support early value realisation and sustained customer relationships.
  • Establishing clear, documented and repeatable lifecycle processes.
  • Embedding clear lifecycle performance reporting, KPIs and regular review mechanisms to drive accountability and informed decision making.
  • Collaborating with Digital, UX, Data, Membership, Technology and Commercial teams to align lifecycle activity with broader organisational priorities.
  • Ensuring lifecycle activity supports strategic programmes of work and change initiatives without compromising performance stability.

 

What you’ll need to be successful

 

  • Demonstrable experience in lifecycle, CRM or retention marketing within a subscription, membership or service-led environment.
  • Strong commercial acumen, with experience driving engagement, conversion and retention performance through insight-led activity.
  • Ability to analyse customer and performance data to identify risks and opportunities and translate them into actionable plans.
  • Experience in structured customer journey mapping and lifecycle optimisation.
  • Strong stakeholder management and influencing skills, with the ability to work cross-functionally to deliver shared outcomes.
  • Experience embedding governance, reporting frameworks and documented processes to ensure consistency and continuity.
  • Delivery-focused, organised and resilient, with the ability to manage competing priorities in a changing environment.
  • Clear and confident communication skills, including the ability to present insights and recommendations to senior stakeholders.

About us

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.


 If this role describes you and your career aspirations, click APPLY.  

    

CIPD: valuing everyone as an individual. The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.

   

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.