Influencer Manager

Influencer Manager

About us

At the RNLI, our mission is simple but powerful: to save lives at sea. Every role plays its part in making that happen — including this one. If you’re passionate about creating meaningful partnerships and using digital channels for good, this could be your next step.

About the role

As our Influencer Manager, you’ll lead the way in helping us reach new audiences through trusted, authentic voices. You’ll work with teams across the RNLI to deliver campaigns that inspire support, encourage safe behaviour around the coast and inland waters, and shine a light on the work of our crews and lifeguards.

From spotting the right influencers for a campaign, to shaping creative briefs, managing relationships, and protecting our reputation — you’ll play a key role in making sure our messages are clear, engaging, and aligned with our values.

What you’ll be doing

• Delivering our influencer strategy and finding new opportunities to share the RNLI’s story.
• Building strong, authentic relationships with influencers and content creators who align with our purpose.
• Creating clear briefs with compelling messages and ensuring that content reflects both the RNLI brand and each creator’s individual voice.
• Managing contracts, budgets, usage rights and deliverables to ensure value for money.
• Keeping a close eye on risks and working with colleagues to manage any issues quickly and responsibly.
• Acting as a subject matter expert on compliance, safeguarding and regulatory standards.
• Coaching and supporting teams across the RNLI to help build confidence in influencer activity.
• Setting clear KPIs, analysing campaign results and reporting on the difference your work makes.
• Contributing to the out‑of‑hours social media rota and supporting wider digital activity when needed.

About you

You’ll thrive in this role if you’re someone who:

• Understands how to create meaningful partnerships with influencers
• Is confident negotiating and managing relationships with agencies and talent
• Can balance creativity with responsibility, safeguarding and brand protection
• Uses insight and data to inform decisions and demonstrate impact
• Works well with others and can bring people along with new ideas
• Believes in the power of digital communication to keep people safe around the water

Why join us?

You’ll be part of a charity with a clear purpose and a proud heritage. You’ll work alongside dedicated colleagues and volunteers, all committed to making a lifesaving difference.

In return, we offer:

• A supportive and inclusive working culture
• Opportunities for learning and development
• The chance to use your digital expertise to genuinely save lives

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.