Head of Marketing & Communications (Maternity cover)

R E C R U I T M E N T   P A C K

Head of Marketing & Communications
(Maternity Cover)

jbd.org

Welcome from the
Chief Executive

also expanded the team with a
Marketing Executive. With our Head
of Marketing & Communications
going on maternity leave, we are
looking for someone to build on
our success to date.

We are a friendly team. We work
hard but also know how to have
fun. This role offers flexible working
hours alongside a generous
package.

If you would like an informal
conversation to find out more
about us and the role, please feel
free to email me to arrange a time
to speak –
lisa@jbd.org

Yours sincerely,

Lisa Wimborne

Chief Executive

Thank you for your interest in
the role of Head of Marketing &
Communications (Maternity cover)
at Jewish Blind & Disabled.

We are an organisation that
transforms people’s lives which
makes working here all the more
rewarding. We are growing and
developing to respond to huge
demand for our unique offering.

Since our inception over 55 years
ago the organisation has grown
significantly into a professional,
independent charity. We now
have 320 apartments across 7
developments and we are about
to open our latest development
of 30 one- and two-bedroom
apartments. Alongside our housing,
our community-based services help
people retain their independence in
their own home in the community.

With increasing demand for our
housing and support, we are
ambitious about our growth to
ensure we can meet current and
future need. Increasing our brand
awareness is essential to our
growth.

Over the past few years, we have
worked hard to increase awareness
of our work and its impact across
the Jewish community. We have

Our Vision, Mission and Values

Jewish Blind & Disabled exists for Jewish people with physical disabilities
or vision impairments aged 18 upwards to have access to housing and
support so that they lead the best life they can; enabling independence,
dignity and choice. This is achieved through our specially adapted
mobility apartments located in our unique supportive developments or
within their own home in the wider community. We are committed to
ensuring we can meet the needs and increased demand from across the
community.

We are a values led organisation. We are guided by our strong Jewish
values. Our behaviours demonstrate how we live our values. We will use
these behaviours to:

1
2
3

Ensure we recruit people who share our values and can demonstrate
the behaviours we seek to encourage in our staff team

Measure performance and identify support and development
needs of our staff

Outline our expectations for our staff, volunteers, contractors and
others who interact with us. Central to this is our value of respect.

OUR VALUES

Truth and Integrity (EMET)
Do what you are supposed
to do. Be accountable.
Be professional

Respect (KAVOD)Treat
others with respect
and dignity

Fairness (TZEDEK) Be fair.
Be open-minded and listen

Kindness (CHESED) Show
you care. Be compassionate
and empathetic.

Role: Head of Marketing & Communications
(Maternity cover), 9-12 months

Salary: Circa £40K per annum dependent on skills and experience

Hours: 28 - 35 hours per week, with early closing every Friday throughout the year

Holidays: 28 days per annum (inc bank holidays) plus Jewish Holidays
(Pro rata for part time staff)

Job Type: Fixed term (maternity cover)

Location
Head Office – Mill Hill East with flexibility for some working from home

Responsible to
Chief Executive

Direct reports
Marketing Executive, and will be required to manage retained agencies

PU RPOSE  OF THE RO LE
To implement an ambitious cross-channel marketing strategy to complement our
fundraising and service delivery, as well as raising awareness of the Jewish Blind &
Disabled brand within the wider community.

ROLE I N FORMATION

Key tasks and responsibilities:

•  Work closely with the Chief Executive and Fundraising and Marketing Sub-

committee to both implement and continue to develop our marketing strategy,
delivering an annual cross channel marketing plan

•  Manage a pool of designers and external agencies to develop concepts and
produce materials to support fundraising and service marketing, including
delivering two direct marketing appeals that meet or exceed expected targets

•  Manage media buying and production and placement of targeted effective

advertising campaigns in Jewish, local and specialist media

•  Maintain and develop Jewish Blind & Disabled’s social/digital media channels

ensuring engaging content

•  Manage and monitor engagement of social media and use this information to

shape content and build engagement

•  Manage the ongoing development of the website and ensure content is up to

date

•  Project manage, write and edit Jewish Blind & Disabled’s tenant and supporter

newsletters that are both produced twice a year

•  Commission photography to support all marketing and PR activities

•  Oversee PR, either working with an external consultant for delivery or to deliver

internally with the support of the Chief Executive

•  Work alongside the fundraising team to identify data acquisition opportunities
within the framework of GDPR and guidelines from the fundraising regulator

•  Agree and manage a departmental budget

•  Set marketing goals and report on them to the Chief Executive and Trustees

General responsibilities:

•  Play an active role as a member of the senior management team working closely
with the Chief Executive, Director of Fundraising, other managers and JBD’s
President & Trustees

•  Attend regular meetings with line manager, regular team meetings and undertake

relevant training as and when required

•  Ensure effective internal communication

•  Adhere to Jewish Blind & Disabled’s GDPR Policy and ensure that any breach or

concerns are reported to your line manager or to the Data Controller

•  Comply with the charity’s code of practice to ensure that you act in a professional

manner at all times which reflect the values of Jewish Blind & Disabled

•  Maintain confidentiality at all times and to ensure respect for, proper observance
of and adherence to Jewish Blind & Disabled confidentiality policy for all staff

•  Maintain standard of dress that is appropriate to role and in accordance with the

charity’s dress policy

General responsibilities:

•  Take all reasonable care of the health and safety of yourself and of other persons
who may be affected by your acts or omissions. To comply fully with the charity’s
Health & Safety Policy and to be responsible for and to manage risk within your
sphere of responsibility

•  Undertake any other duties which are consistent with the post

•  This job description is not an exhaustive list of duties and responsibilities and is

subject to change in accordance with the needs of the service

•  Take all reasonable care of the health and safety of yourself and of other persons
who may be affected by your acts or omissions. To comply fully with the charity’s
Health & Safety Policy and to be responsible for and to manage risk within your
sphere of responsibility

Person specification:

•  Experience of developing and delivering effective and practical marketing

strategies across a range of mediums from print to digital

•  Proven experience and track record of working for a not-for-profit organisation,

supporting both service marketing and fundraising

•  Experience of managing external agencies and suppliers

Desired skills and experience:

•  Excellent written skills

•  Ability to identify a strong story and develop this to use across marketing channels

from print to digital

•  Ability to communicate with, and enthuse a wide variety of people in an

approachable and professional manner, whilst demonstrating a passion for the
work of JBD

•  A positive ‘can do’ approach

•  Proactive, driven and patient

•  Self-starting, creative and empathetic approach

•  Excellent organisational skills and an ability to manage competing priorities

•  Proficient in the use of MS Office applications, fundraising databases, Mailchimp

(or similar platforms) and Wordpress

•  Knowledge of the Anglo-Jewish community

•  Budget management skills; ability to work effectively within limited resources

•  Creative and innovative ideas and approach to marketing

•  Ability to make difficult decisions putting the best interest of the charity at the

forefront

TO APP LY

Please visit www.jbd.org/vacancies and complete the application form.

Applications close on TBC. 1st interviews will take place w/c TBC.

Terms and conditions of employment

DBS

All posts are subject to an enhanced Disclosure and
Barring Service (DBS) disclosure.

Probationary Period

All posts are subject to a probationary period which
may be extended if deemed necessary.

Working Hours

Annual Salary

Holiday Entitlement

The full time equivalent for this role is 35 hours per
week.  Full time or part time hours to a minimum of
3 days per week is welcome to apply. Working from
home for up to a day per week is available.

Salaries are paid monthly in arrears on the last
Friday of each month.

Salaries are reviewed annually in January.

JBD reserves the right to deduct from pay any
amounts which are owed by you to the organisation,
e.g. over payment of salary.

Annual leave will be based on a full-time entitlement
of 20 days’ paid holiday and 8 Bank Holidays (pro-
rata for part-time employees) plus Jewish High Holy
days when these fall on your normal working days.

The holiday year runs from the January to December.
Holiday entitlement increases with length of service,
rising by three days per annum after three years of
completed service and a further two days after five
years completed service up to 25 days (plus BH).
This entitlement is pro rated for part time staff.

Sickness

Up to 1 years continuous service – SSP only (where
applicable).

Pension and other
benefits

On successful completion of your probationary
period, you will automatically be enrolled on the
company pension scheme and Health Cash Plan.

Notice

During the probationary period – 1 week

On successful completion of your probationary
period and thereafter – 3 months.

All notice must be in writing.

Policies & Procedures

Additional Rules

Kosher Buildings

Jewish Blind & Disabled has a range of policies and
procedures to support its staff in their work.
These include GDPR, Confidentiality, Health & Safety,
Equality Diversity & Inclusion and Grievance and
Disciplinary Appeals Procedures. All employees are
bound by JBD’s policies and procedures.

Employees are required to disclose any other
employment, which you undertake whilst in JBD’s
employment.

As JBD is a Jewish organisation there are certain
rules regarding food that must not be contravened.
For example, no meat, meat products, shell fish or
certain other fish may be brought into office build-
ings and only Kosher products may be brought into
residential buildings. During Passover leavened prod-
ucts are also excluded.

Collective Agreements

These terms and conditions are not bound by any
collective agreements.

WE  CAN  OFFER YOU

•    A friendly & supportive work team

•    Training & development opportunities

•    Competitive rates of pay which are reviewed regularly

•    4% employer pension contribution

•    Flexible working opportunities

•    Hospital Cash Plan

•    Employee Assistance Programme offering 24/7, 365 days a year confidential
      support with personal legal and financial information and health advice across
      a range of medical and wellbeing issues

•    24/7, 365 days a year GP telephone helpline

•    A range of discounts from major high street brands

•    Cash staff referral scheme

Working for
Jewish Blind & Disabled

Our staff surveys show that people enjoy working for
Jewish Blind & Disabled:

96% of staff members said they were proud to work for
Jewish Blind & Disabled in a recent staff survey

95% of staff members said their job is interesting and it challenges them

93% of staff members said their roles gives them a sense of self-fulfilment.

35 Langstone Way, Mill Hill East, London NW7 1GT

020 8371 6611  •  info@jbd.org  •  www.jbd.org  •

 @JBDCharity

Charity No. 259480 Company No: 00959535 (England and Wales)