Head of Marketing and Digital

ACS International Schools is seeking an exceptional Head of Marketing and Digital to lead a high-impact function at the heart of our organisation.

This is a pivotal leadership role, responsible for shaping and delivering a forward-thinking marketing and digital strategy that drives enrolment, strengthens retention, and elevates the ACS brand across a competitive international schools market.

Working closely with the Director of Operations, CEO, Heads of School and Admissions leadership, you will bring both strategic vision and hands-on expertise to ensure marketing performance aligns with ambitious growth targets.

Why Join ACS?
At ACS International Schools, you will be part of a globally-minded organisation where innovation, collaboration and excellence are at the core of everything we do. This is a rare opportunity to shape the future of marketing and digital strategy across multiple campuses, leaving a lasting impact on a vibrant international community.

If you are a strategic, digitally-savvy marketing leader ready to make a meaningful impact, we would love to hear from you.

Based at ACS International Schools, Cobham Campus, Surrey, KT11 1BL
Full time | 52 weeks | Monday to Friday, 08:30 – 16:30
Closing date: 19th April 2026

The Role
You will lead and inspire the Marketing and Digital teams, ensuring all activity is insight-driven, results-focused and aligned to business objectives. With digital at the core of modern marketing success, you will champion innovation, embed best practice, and build sustainable in-house capability.

Key Responsibilities

• Marketing Leadership
• Develop and deliver a three-year marketing strategy aligned to growth opportunities across ACS schools.
• Contribute to enrolment forecasting in partnership with Admissions and the Director of Operations.
• Lead media planning, campaigns and brand positioning across all schools.
• Oversee the delivery of local marketing plans, including CRM, social media, open days and community outreach.
• Ensure compelling, competitive messaging that supports enrolment targets.
• Lead the planning and execution of open events and recruitment-facing activities.
• Drive cross-school collaboration, consistency and sharing of best practice.
• Oversee parent survey insights and translate findings into meaningful action.
• Support targeted initiatives including expat engagement and bursary promotion.

Digital Strategy & Delivery

• Provide strategic and hands-on leadership of digital marketing across all platforms.
• Oversee and evolve the ACS website, ensuring performance, usability and brand alignment.
• Lead paid digital campaigns aligned to enrolment priorities.
• Manage key platforms including CRM, CMS and analytics tools.
• Deliver a cohesive, high-quality content strategy across digital channels.
• Translate technical insights into clear, actionable guidance for stakeholders.
• Build internal capability and reduce reliance on external agencies.

PR & Communications

• Lead the ACS PR strategy and manage external agency relationships.
• Drive proactive local and national PR activity.
• Support crisis communications in collaboration with senior leadership.

Team Leadership & Operations

• Build, lead and develop a high-performing marketing and digital team.
• Line manage the Marketing Administrator/Coordinator.
• Oversee the annual marketing budget, ensuring effective planning and ROI.
• Drive robust reporting, analysis and performance tracking.

About You
You are a confident and credible marketing leader who thrives in a fast-paced, purpose-driven environment. You combine strategic thinking with technical expertise and bring a collaborative, solutions-focused approach.

Essential requirements:

• Significant experience in a senior marketing leadership role.
• Proven success in marketing strategy, campaign delivery and media planning.
• Strong expertise in digital marketing platforms and systems.
• Excellent communication, influencing and stakeholder management skills.
• Highly organised, adaptable and able to manage competing priorities.

Desirable requirements:

• Experience overseeing PR and communications activity.
• Strong working knowledge of CRM, CMS, analytics and paid media platforms.
• Ability to interpret data and translate insights into strategy.
• Experience building internal capability and reducing reliance on external suppliers.
• Understanding of the independent or international education sector.

Safeguarding:
ACS is committed to inclusion across race, gender, faith, identity and abilities. We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values.

ACS is committed to safeguarding and promoting the welfare of children and young people and employees of ACS are expected to share this commitment. This position is therefore subject to pre-employment compliance checks and an enhanced Disclosure and Barring Service Check.