Head of Marketing and

Application deadline: Thursday 10th September at 11am Full time (40 hours per week) Salary: £36,000 - £38,500 dependent on experience.

If you would like this document in a different

format, please contact rosie.hall@tron.co.uk.

ABOUTTHE TRON

Established in 1982, the Tron has built a reputation for producing and presenting ambitious, contemporary and proudly subversive theatre, reflecting the world we live in and representing the people of Glasgow and Scotland. It has established itself as a vital, creative hub for the Scottish theatre sector as a powerhouse of home-grown, new and contemporary Scottish work.

The Tron building, with its centuries-old heritage, stands proudly on the edge of the city, where the city centre meets the ever-changing East End of Glasgow. As well as the Tron’s self-produced programme, it is a critical cog in the UK’s touring infrastructure, a vital incubator and supporter of emerging and mid-career talent, as well as facilitating vibrant participatory arts opportunities for people across the city.

Our in-house programming works across four strands:

T - Transform: Transform and reimagine classic plays and known titles.

R - Rediscover: Rediscover plays from the Scottish canon that we haven’t seen in some time, as well as staging Scottish premieres of contemporary classics.

O - Original: Continue to commission Original new plays.

N - National (Pride): Retain our National pride by ensuring we connect and present in our local communities, and with national partners and presenters, to serve the touring circuit: extending the Tron Theatre’s reach on both local and national stages.

ABOUTTHE ROLE

The Tron’s Head of Marketing and Communications strategically leads and manages this key department, playing a central role in the delivery of the Tron’s objectives. They also serve as a member of the Senior Management Team. They will work closely alongside colleagues from across the organisation, ensuring the Tron brand and programme is represented and delivered to the highest possible standard in Glasgow and beyond, reflecting the vision and values of the Tron.

Overarching responsibilities

To strategically develop, deliver and monitor a programme of marketing and communications activities in line with the Tron’s objectives, ambitions and artistic programme

Deliver on and further develop the Tron’s marketing and communications output, press and media, social media, branding and audience development opportunities

Deliver a marketing and communications strategy that ensures the Tron brand remains unique and serves as a world-class, public-facing organisation.

Plan and deliver an organisation-wide communications strategy that serves to position the Tron as an exceptional and vital part of Scotland's cultural infrastructure.

Work with the Leadership Team to develop communications strategies to enhance the Tron's reputation.

Be responsible for reputation and issues communications' management, including anticipating and managing any public issues that may affect the Tron.

Be responsible for briefing the Artistic Director on public, political, legislative and industry issues and recommend the Tron's position in response.

Management

Develop and deliver a comprehensive marketing strategy that drives income generation and achieves key organisational objectives

Lead the implementation and delivery of all marketing activities and campaigns to maximise income, impact and ensure efficiency

Implement and maintain a pricing strategy in collaboration with the Senior Management Team

Work with the Director of Finance & Operations to set departmental budgets in line with company guidelines, ensuring targets are met and costs are controlled effectively

Work alongside the Senior Management Team to deliver organisational fundraising objectives, including the Tron Champions Scheme and other support strategies

Monitor and evaluate marketing effectiveness to ensure optimum value, tracking audience, brand and digital KPIs

Collaborate with departments across the organisation to integrate market intelligence into planning and strategy and recommend adjustments based on key insights

Provide effective line management, including training, performance reviews, and recruitment.

Marketing & Communications, Press and Social Media

Provide marketing and communication support for all areas of the Tron’s activity, including the in-house and visiting company programme, Participation, Tron Creative, Tron Events and building-wide branding

Ensure the Tron ‘voice’ is clear in all public-facing communications

Ensure that all communications emanating from the Tron, both internal and external, are clear, accurate, comprehensive and in line with the Tron Brand

Deliver media and press campaigns, collaborating with external press agencies where appropriate, to manage all press and public relations: including local, national, and industry press to maximise media coverage across all platforms for all Tron activity

Review and oversee the Tron digital engagement strategy, ensuring high levels of engagement across digital and social platforms, while keeping up with trends

Collaborate with co-production partners to deliver impactful joint marketing campaigns, ensuring the Tron’s presence is both acknowledged and highlighted when at venues away from the Tron.

Audience engagement

Identify opportunities that increase audience engagement, retention and awareness

Utilise audience data analysis and tools to develop innovative marketing strategies

Work closely with the Head of Venue Management to ensure effective communication channels between marketing and box-office teams, ensuring all public-facing communications are seamless, achieving targets and effective sales

Be the lead communication point for Box Office, Front of House and Café/Bar staff, leading on programming messaging for all public-facing staff.

Collaborate with the Cafe/Bar team in delivering marketing materials for the Tron’s hospitality facilities outwith performance dates and times.

ESSENTIAL AND DESIRABLE QUALITIES

Essential:

Experience of a senior Marketing and Communications role within an arts organisation, including setting income targets and forecasting box office income

Ability to manage simultaneous delivery of multiple work streams and projects

Demonstrable experience of strategic planning and innovative campaign delivery

Experience of brand management and design conceptualisation

Experience of successful team leadership and line management

Proven track record of budget management

Excellent interpersonal, verbal and written skills.

Desirable:

Experience of using Spektrix

Membership of a Senior Management Team

Audience data management and analysis

Pricing strategy development in a theatre context

Experience of creating opportunities to further an organisation’s local and national profile

Knowledge of the arts and a passion for theatre.

This is a full-time post (40 hours per week) based at the Tron Theatre, Glasgow. If appropriate, a discussion regarding a limited degree of Hybrid Working can be held with the successful candidate.

The Tron reserves the right to vary the duties and responsibilities of staff within the scope of the post. The above duties and responsibilities may be altered to suit the future needs of the organisation.

We actively encourage people from a variety of backgrounds with different experiences, skills and perspectives to join us and influence and develop our working culture. We are particularly keen to hear from those in the global majority, members of the LGBTQ+ community and candidates who self-identify as disabled.

HOW TO APPLY

Please provide a letter of application outlining why you are right for the role, together with a CV. Alternatively, you can apply using a video or audio file. Any video or audio files should be no more than 8-10 minutes and be submitted via WeTransfer.

All applications should be sent to rosie.hall@tron.co.uk who will send an acknowledgement of receipt. Please contact us as soon as possible if receipt hasn’t been received within 24 hours of the submission deadline.

We also require the names and addresses of two referees. No referee will be contacted without the applicant’s consent.

All applications will be treated in the strictest confidence.

Any candidate wishing to talk about the Tron’s activities and future plans can email our administrator Rosie Hall (address above), who will connect you with the appropriate member of staff to answer your query.

Closing date for applications: 10th September 2026, 11am

Interviews will be a two round process.

The date for first interview will be 29th September, with a second interview date to be confirmed thereafter.

If you are invited to interview you will be asked about any access requirements so we can put access provision in place, or adjust the interview schedule.

The interview panel will be confirmed to shortlisted candidates and will include the Artistic Director, Interim Executive Director and a member of the Board.

We look forward to receiving your application.

R E

CREATIVE

SCOT

LAND

ALBA|CHRUTHACHAIL

Glasgow CITY COUNCIL

The Tron is supported by Creative Scotland and Glasgow City Council.
The Tron Theatre is a Scottish Registered Charity No: SC012081.