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Job description

Head of Individual Giving (1735)

Do you have experience of mass fundraising programmes within Arts and Culture? Are you looking for a career-defining role with huge potential for growth? Do you enjoy working collaboratively to enhance donor journeys and maximise revenue?  

We have a fabulous, newly created, opportunity for a Head of Individual Giving to lead the strategy and execution of all mass fundraising programmes for the RSC. In this role, you will ensure our diverse array of supporters receive a compelling experience that deepens loyalty and lifetime value.

It's a wonderful time to join the RSC in a period of strategic change and growth. You will work closely with Co-Artistic Directors Daniel Evans and Tamara Harvey, Executive Director Andrew Leveson, and colleagues across the organisation to generate support for our acclaimed work both on and off stage.

Reporting to the Development Director, your key areas of responsibility will include:

• Developing and overseeing a comprehensive individual giving strategy aligned with organisational fundraising goals
• Setting annual income targets, budgets, and KPIs, ensuring continuous growth and diversification of revenue streams
• Integrating digital, direct mail, telemarketing, events and face-to-face fundraising into cohesive multi-channel campaigns
• Designing and overseeing acquisition strategies to attract new donors through digital and traditional channels
• Collaborating with the Brand & Audiences department to build data-driven campaigns that capitalise on RSC milestones and align with the RSC brand
• Working closely with the Major Gifts, Legacy Giving, and Corporate Partnerships teams to identify and cultivate potential high-value donors
• Managing, mentoring and developing a small team of fundraising professionals.

To be suitable for this role, it is essential that you have:

• A strong understanding of donor segmentation, lifecycle management and multi-channel fundraising
• Excellent leadership, project management and interpersonal skills
• Commitment to donor care, ethical fundraising and organisational values
• An analytical and data-driven mindset and experience with CRM systems
• Outstanding written communication skills, experience of creating persuasive fundraising materials in print and online
• A passion for the arts and live theatre
• A creative mind-set, proactive attitude, and target-driven approach.

The RSC's Development department is split between Stratford-upon-Avon and London, with the Individual Giving team based in Stratford-upon-Avon. This position will ideally be based in Stratford-upon-Avon and will require some travel to the other office locations (expenses are covered by the RSC). This role is a full-time, permanent position based on working 35 hours per week, Monday to Friday. You will be required to work in the office or on site for a minimum of 3 days per week. Due to the nature of our work, occasional weekend and evening work will be required and there may be some international travel.

Application Process

All applications should be made online using the RSC website. If you need any assistance when applying, please email jobs@rsc.org.uk

The closing date for applications is midnight on Monday 6 April.

First stage interviews will be online on 10 April, and second stage will be in person on 21 April.

About the RSC

The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability.

We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our values at the heart of everything we do.

We are committed to building a diverse workforce and welcome applications from all individuals.

We believe that safeguarding children and adults is everyone's responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work. We welcome candidates who will support and advocate the RSC's environmental objectives continuing to improve our sustainability work and actions both on and off stage.

The Royal Shakespeare Company (no. 212481) is a registered charity.

• Artistic/Executive:Executive
• Position Type:Permanent (Full Time)
• Closing Date:6 April 2026
• Salary:£50,000 - £60,000 depending upon experience