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Job description

Head of Income Generation (2188)

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• Salary:€70,000 per annum
• PoscityLiscarroll
• PoscountryRepublic of Ireland
• Area:Ireland
• Vacancy Type:Permanent
• Full or Part Time?:Full Time

The Donkey Sanctuary Ireland (TDSI) works as part of an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day. We will achieve this by transforming the lives of donkeys in need worldwide by fostering greater understanding, collaboration and support, and by promoting lasting, mutually life-enhancing relationships.

These are exciting times for the charity, and we now have an excellent opportunity for a proactive, self-motivated and professional individual, with outstanding leadership, decision making and interpersonal skills to join our Income Generation Team. As Head of Income Generation, you will provide strategic leadership for Income Generation in Ireland, leading and developing the team to deliver sustainable growth across donated and visitor income streams in line with the Income Generation Strategy. Within this multifunctional and rewarding role, you will drive an integrated, insight-led approach to fundraising, marketing and visitor engagement that strengthens supporter relationships, enhances lifetime value and raises the profile of The Donkey Sanctuary Ireland nationally.

About you:

• Demonstrable experience of leading at a strategic senior leadership level within an individual giving or fundraising team of a similar size.
• Substantial individual giving fundraising experience (regular giving and one-off donations).
• Extensive experience of using direct marketing techniques and approaches to build long-term supporter relationships.
• Outstanding communication and negotiation skills.
• An excellent standard of written English which includes copywriting for different audiences.
• Experience of external agency management to deliver high quality work on time and on budget.
• Strong organisational skills and able to plan and manage a variety of simultaneous projects to tight deadlines.

About the role:

Your principal duties and responsibilities will include –

• Owning, evaluating and evolving the Income Generation Strategy for Fundraising and Visitor Engagement, delivering a complex multichannel, multiproduct acquisition and supporter development strategy.
• Proactively identifying, testing and scaling new fundraising growth opportunities, responding to market trends and supporter behaviour, using a lifetime value (LTV) principle to optimise performance.
• Overseeing supporter journeys, accounting for channel, audience variance and insight, and applying compelling creative through structured test-and-learn frameworks.
• Championing excellent supporter and visitor experience across all touchpoints, including on-site visitor engagement and fundraising interactions, ensuring all activity is ethical, engaging and compliant.
• Providing leadership to and developing the Income Generation team, setting clear KPIs and SMART objectives linked to the strategic plan to coach, mentor and upskill team members.
• Leading the creation, management and reporting of income generation budgets, forecasts, targets and KPIs, working closely with Finance (Ireland), the Director of Income Generation, UK Income Senior Team and Country Director (Ireland).
• Putting in place robust business planning, resourcing and performance evaluation frameworks to track financial achievement, analyse fundraising data and trends, diagnose under performance, and drive continuous improvement and strategic outcomes.

What we offer:

Based at The Donkey Sanctuary Ireland, Knockardbane, Liscarroll this is a full-time, permanent contract working 39 hours per week. This is a hybrid working position, combining onsite and home working under our guiding principles for such roles. The working pattern and requirement for site attendance be agreed between the line manager and post-holder, currently anticipated to be once every two weeks.

Before submitting your application, please ensure you read our candidate journey page, in particular our FAQs section – https://jobs.thedonkeysanctuary.org.uk/jobs/candidate-journey/

Benefits:  

Competitive pension.

Life assurance.

20 days holiday, to 25 with each full year of service.

Wellbeing team.

Recorded Pilates classes.

Long service awards.

Healthshield plan –

Reimbursement of some medical expenses up to the specified limits per membership.

Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.

Access to a 24/7 GP and counselling service.

Free parking.

Closing date for completed applications: Sunday 3 May 2026.

Please note:

• Interviews will take place on Wednesday 20 May 2026.
• We reserve the right to close this vacancy before the advertised date and therefore encourage early applications.

The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

The Donkey Sanctuary also participates in the Inter Agency Misconduct Disclosure Scheme and, for relevant posts, may request information from applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

Please note: The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.

NOTE TO APPLICANTS: We look forward to receiving your application, but we do ask you to complete this in your own words, and not to employ an Artificial Intelligence (AI) writing tool or assistant. Applications that are considered not to be an applicant’s own work may not be shortlisted for interview.