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We're searching for maternity cover for our Head of Income and Engagement. Join The Lullaby Trust and contribute to our mission to keep babies’ safe and provide vital support to bereaved families.
- Location:London/Hybrid
- Salary:c.£65,000
- Closing date:Rolling applications
The Lullaby Trust is a leading UK charity dedicated to keeping babies safe and providing vital support to families affected by the sudden or unexpected death of a baby or young child.
We deliver trusted, evidence‑based information on safer sleep and baby safety, empowering parents, carers and health professionals with clear guidance designed to reduce the risk of sudden infant death syndrome (SIDS) and other causes of unexpected infant loss. We fund research to better understand and prevent these tragedies, contributing to significant reductions in SIDS rates since the early 1990s.
In addition, we offer specialist bereavement services, creating a compassionate and supportive space for around 1,000 families each year as they navigate unimaginable loss. Through training thousands of professionals annually and reaching millions of families with its safer sleep advice, we continue to champion awareness, drive change and campaign tirelessly to ensure that no baby dies suddenly and unexpectedly.
This is an exciting time for The Lullaby Trust and this role will guide our Fundraising and Engagement and collaborate with other SLT colleagues through a period of positive change for us.
As an experienced senior leader with a proven track record of success in multiple income streams, you will be responsible for driving the charity’s income generation, marketing, engagement and brand strategy forward at an exciting time of growth and change for The Lullaby Trust.
As a member of the Senior Leadership Team, the post‑holder will work collaboratively across the organisation to ensure fundraising, marketing and engagement activities align with the charity’s mission and strategic priorities. The SLT will support the development of our upcoming organisational strategy and we are seeking a strategic and entrepreneurial leader in income generation and engagement to contribute meaningfully to this vital project.
Key responsibilities over the next 12 months:
- Integrate our marketing as well as new fundraising income streams into Scotland (a new area of work for us), tailoring communications to a Scottish audience.
- Oversee fundraising and grow income by focusing on existing income streams.
- Lead the strategy and support colleagues to implement the engagement, marketing and brand strategy.
- Support the organisational design process and implement recommendations for the team by working with the SLT.
- Provide strong leadership in a period of change.
- Strengthen our relationships with supporters and partners.
- Lead a multi-disciplinary team of 12 to deliver ambitious income targets, grow and diversify income streams.
We are looking for a strategic leader with a strong background in fundraising. You will have experience of leading people through change and experience across income streams, ideally with a focus on trusts, corporate or philanthropy.
Person Specification:
- Senior management experience in commercial marketing and professional fundraising at the £1.5M–£2M+ level.
- Proven leadership experience, including managing and developing teams.
- Demonstrated success in delivering integrated fundraising and marketing strategies.
- Strong budget management and financial oversight.
- Proficient in using charity CRM systems.
- Skilled in leading, motivating and developing multidisciplinary teams of staff and volunteers.
- Excellent written and verbal communication skills.
- Strategic and solutions‑focused thinker.
- Strong organisational and planning abilities.
To view the role description and person specification, please go to the ‘How to Apply’ tab above, fill in your details and download the job pack.
For further information or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:
Laura Iliff | laura.iliff@peridotpartners.co.uk | 07399 398905
Emily Birch | emily@peridotpartners.co.uk | 07398 901458
Hello prospective candidate!
We are really pleased that you are interested in working with us here at The Lullaby Trust. Let us tell you more about our organisation.
It is a key time to join the charity and help us continue saving babies’ lives and supporting bereaved families. The charity has been hugely successful, but the work is far from done. The impact of the sudden death of a baby is wide and never goes away, as we know from the families that we support. This drives all our work across each department. We are a close and friendly team of staff who all share a passion for the charity’s objectives, vision and values.
The Head of Income and Engagement is a key role in the organisation. This role manages a high-performing team across all fundraising, marketing, PR and digital communications. The aim of this post is to oversee all these functions by providing strategic direction to the team and hands-on support.
If you are enthusiastic and have the skills and experience we are looking for, we encourage you to apply.
Jenny Ward Chief Executive
We understand that different members of the community have different access needs and we have made some modifications to the way we do business to accommodate people from diverse communities and abilities.
We offer the following amenities:
- Step free access to the building, all key meeting rooms and bathrooms and an accessible workstation
- Papers and materials can be presented in different formats
- A sign language interpreter can be accessed for the interview
- Working patterns and locations can be adjusted
We use the Access to Work grant to ensure that any employees under the Disability Act are supported both mentally and physically.
If written format is not your preferred method of communication, we also offer the option to apply via video recording. Simply send us a video recording of yourself answering the key questions on the application form via WhatsApp to 07398 901 458 and our recruitment team will type them up to maintain your anonymity.
The recruitment process is blind. When you apply, your personal details are anonymised to avoid any unconscious bias and we use a standardised scoring system to ensure fair shortlisting of candidates for interview.
Please get in touch with our team with any questions and we will happily support you in overcoming any barriers that we may have missed.
The Interview will be as flexible as possible to ensure you can attend. We send out any interview tasks you will be asked prior to your interview to give you time to prepare meaningful answers.
For further information or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:
Laura Iliff | laura.iliff@peridotpartners.co.uk | 07399 398905
Emily Birch | emily@peridotpartners.co.uk | 07398 901458
Thank you for your interest in this role. Please download the Role Description and Person Specification.
To formally apply, please submit a CV and supporting statement (ideally maximum 2 sides of A4 each) that clearly outlines your suitability for the role against the criteria provided in the person specification, including your interest and motivation in applying for this position.
Please include your home address, contact email and mobile.
Please ensure that your application is emailed to response@peridotpartners.co.uk, inserting “Application: The Lullaby Trust —Head of Income and Engagement (mat cover)” into the subject field. You will receive an acknowledgement of receipt within 2-3 days. If you do not receive an acknowledgement, please contact our admin team.
If written format is not your preferred method of communication, we also offer the option to apply via video recording. Simply send us a video recording of yourself answering the key questions on the application form via WhatsApp to 07398 901 458 and our recruitment team will type them up to maintain your anonymity.
The recruitment process is blind. When you apply, your personal details are anonymised to avoid any unconscious bias and we use a standardised scoring system to ensure fair shortlisting of candidates for interview.
Please get in touch with our team with any questions and we will happily support you in overcoming any barriers that we may have missed.
The Interview will be as flexible as possible to ensure you can attend. We send out any interview tasks you will be asked prior to your interview to give you time to prepare meaningful answers.
For further information or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:
Laura Iliff | laura.iliff@peridotpartners.co.uk | 07399 398905
Emily Birch | emily@peridotpartners.co.uk | 07398 901458
As a sector-leading executive search consultancy, we know the importance of creating recruitment processes that are fair, inclusive and free from bias. We are committed to promoting equality and diversity and developing a process that values differences.
If you require any job information in an alternative format (e.g. large print), please contact the lead consultant. Please also let us know if you would like to submit your application in an alternative format.
Applicants with disabilities are welcome to contact us in confidence at any stage of the recruitment process to discuss any reasonable adjustments or support that may be required to ensure fair and equal participation.
Recruitment selection processes are based on evidence of competence stated in the person specification and in relation to our values.
This is a rolling application recruitment process. We will move to interviews as soon as we receive enough suitable interest and will contact you as soon as possible regarding the next steps. We want to provide everyone with the opportunity to apply. If you are concerned that this role may close before you can apply, please contact our advising consultant to discuss your options.
Peridot and The Lullaby Trust are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We will send you an equality monitoring survey at the point of receiving your application and at the time of placement. This ensures that our processes remain inclusive and equitable throughout, and provides us with important data to help us showcase our impact.
The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practice. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the Data Protection Act 2018 launched on 25 May 2018.
The information provided does not form part of the decision-making process and will not affect your application. Learn more about why we collect this data here.
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