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Fundraising Officer

SOCIETY FOR HORTICULTURAL THERAPY
28,000 per year
Reading
Full-time
Listed today
Fundraising Officer

Job Description

Thrive, Reading

Head of Business Development

 None

35 hours

Permanent

£28,000- 30,000

Location:

Reports to:

Direct reports:

Hours:

Contract:

Salary

Main purpose

The Fundraising Officer is a key contributor to the organisation’s income growth and
supporter engagement strategy.
Working across multiple income streams, the postholder will support the development
and delivery of high-impact fundraising campaigns, compelling cases for support, and
meaningful donor communications. With a strong focus on Regular Giving growth and
supporter stewardship, the role plays an important part in strengthening long-term
financial sustainability.
This is a proactive role requiring strong content development skills, attention to insight
and performance, and the ability to contribute to continuous improvement in
fundraising systems and processes.

Relationships

•  Reporting to the Head of Business Development
•  Managing and working as part of the team of the Fundraising team to deliver

Thrive income generation

•  Liaise with the other teams across Thrive the client services team, TEC team and

Comm’s and Marketing team.

•  Colleagues at Thrive’s other centres, to support the development of Thrive’s

practice.

Key Responsibilities

Fundraising Strategy Delivery & Campaign Development
• Contribute to the planning and delivery of integrated fundraising campaigns and
appeals aligned to income targets and organisational priorities.
• Develop persuasive, audience-focused content including appeal letters, emails,
impact reports, case studies, digital copy, and campaign materials.
• Support the coordination of campaign timelines, ensuring activity is delivered on
schedule and aligned across channels.
• Monitor campaign performance data and contribute to evaluation and learning to
inform future activity.
• Support the development of compelling cases for support tailored to different
audiences and income streams.

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Regular Giving Growth & Supporter Experience
• Support delivery and continuous improvement of the Regular Givers strategy, with a
focus on acquisition, onboarding, engagement, and retention.
• Contribute to the design and delivery of supporter journeys that strengthen long-term
relationships and lifetime value.
• Develop stewardship communications that demonstrate impact and build trust with
supporters.
• Maintain high-quality supporter data to enable informed decision-making and
personalised engagement.

Income Stream & Proposal Support
• Support activity across individual giving, trusts and foundations, corporate, and
community fundraising as required.
• Assist in the preparation and submission of funding applications and proposals,
ensuring quality and consistency of messaging.
• Undertake prospect research to identify potential funding opportunities and inform
cultivation strategies.

Fundraising Operations & Performance
• Contribute to effective CRM use, data integrity, and reporting processes to support
income forecasting and performance monitoring.
• Support internal coordination to ensure fundraising activity aligns with wider
organisational priorities.
• Identify opportunities to improve processes, systems, and supporter communications

This list is not exhaustive. Amendments and additions may be required in the future, in
line with policy and other changes.

Our Values
People Focussed – We care about and respect people as individuals
Collaborative – We achieve greater things by working with others
Excellence – We hold high standards for ourselves and those we train
Ambitious - We grow, adapt and innovate

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Area

Skills and
Knowledge

Experience

Personal
Attributes

Person Specification

Essential

Desirable/Useful

• Experience developing written content
for fundraising campaigns, appeals, or
donor communications.
• Experience contributing to income-
generating activity within a fundraising,
communications, or business
development environment.
• Experience supporting Regular Giving or
donor engagement programmes.
• Understanding of donor stewardship,
supporter journeys, and retention
principles.
• Experience working with databases or
CRM systems to support income tracking
and reporting.
• Experience managing competing
priorities and delivering work to deadlines.

Excellent written communication skills
with the ability to adapt tone for different
audiences and channels.
• Ability to translate impact into
compelling fundraising narratives.
• Strong organisational and project
coordination skills.
• High level of accuracy and attention to
detail.
• Analytical mindset with the ability to
interpret performance data.
• Ability to work independently and
contribute positively within a collaborative
team environment.

Proactive and solutions-focused.
• Collaborative and relationship-oriented.
• Committed to high standards and
continuous improvement.
• Enthusiastic about fundraising and
supporter engagement.
• Committed to equality, diversity, and
inclusion.

.

• Experience within a charity or
not-for-profit setting.
• Experience supporting
funding applications or grant
proposals.
• Experience undertaking
prospect or funder research.
• Understanding of
performance metrics in
fundraising or marketing
contexts.

•

• Experience using CRM systems
for segmentation and reporting.
• Understanding of digital
fundraising or marketing
principles.
• Design or content formatting
experience (e.g. Canva or similar
tools).

 Creative thinker with strong
storytelling instincts.
• Ambitious to develop within
fundraising or business
development.

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Area

Essential

Desirable/Useful

Other

•  Committed to the aims of Thrive

•  Committed to developing self and others

•  Willing to undertake some out of hours

work

Our Values
People Focussed – We care about and respect people as individuals
Collaborative – We achieve greater things by working with others
Excellence – We hold high standards for ourselves and those we train
Ambitious - We grow, adapt and innovate

Overview of Terms of Employment & Benefits

Salary (depending on experience): £28,000 - £30,000

Line manager: Head of Business Development

Location: Based at Thrive, Reading   Thos role requires 3 days a week on site and 2 from home.

Working hours: a normal working week is 35hrs, Monday to Friday 9-5pm

Notice periods: the notice period will be 4 working weeks.

Holidays: annual holiday entitlement is 25 days (pro rata for part-time). In addition to annual holiday
entitlement, you are entitled to all statutory holidays. Part time staff are entitled to statutory and
bank holidays on a pro-rata basis on the same ratio as days worked, or if work is undertaken on those
days you are entitled to time off in lieu.

Sickness absence: Full salary for the first 20 days; half salary for the next 20 days (pro rata for part
time contracts); subsequent absences at nil salary (apart from any SSP entitlement) until return to
work.

Pension: If you are eligible, you will be automatically enrolled into Thrive’s contributory pension after
2 months employment.  Thrive’s contribution to the pension scheme is 4% of gross salary and you
will be required to contribute a minimum of 4%.

Death in Service Benefit

Employee Assistance Programme: The EAP offers a range of services that are designed to offer you a
healthy and fulfilling life.  This includes access to free counselling services and several information
helplines.  This benefit is provided by Health Assured.

Wisdom App:  Offered as part of the EAP, this health and wellbeing app provides an enhanced set of
proactive wellbeing tools and engaging features, designed to improve mental and physical health by
using personal metrics to set goals and measure achievements. Other discounts and benefits are also
available via bright exchange on the wisdom app.

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Thrive  are a Disability Confident Employer and as such we are committed to  the  employment and
career  development  of  disabled  people  and  will  offer  an  interview  to  give  you  the  opportunity  to
demonstrate  your  abilities  at  an  interview,  if  you  declare  that  you  have  a  disability  and  meet  the
minimum criteria for the job.

By  ‘minimum criteria’ we mean that you must provide  us with evidence  in your application which
demonstrates that you generally meet the level of competence required for each competency as well
as meeting any of the qualifications, skills or experience defined as essential.

Successful appointment to this post will be subject to satisfactory references and Disclosure & Barring
Service checks. Thrive complies fully with the DBS Code of Practice. Having a criminal record will not
necessarily prevent an individual from working for Thrive.

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