Fundraising Officer

INFORMATION PACK

Fundraising (Officer Role)

Job Description

Thrive’s vision is that gardening is actively encouraged as part of personal health and wellbeing
management and Social & Therapeutic Horticulture (STH) services are available wherever people
live.

The Fundraising Officer is a key contributor to the organisation’s income growth and supporter
engagement strategy.
Working across multiple income streams, the postholder will support the development and delivery
of high-impact fundraising campaigns, compelling cases for support, and meaningful donor
communications. With a strong focus on Regular Giving growth and supporter stewardship, the role
plays an important part in strengthening long-term financial sustainability.
This is a proactive role requiring strong content development skills, attention to insight and
performance, and the ability to contribute to continuous improvement in fundraising systems and
processes.

Key Responsibilities
Fundraising Strategy Delivery & Campaign Development

• Contribute to the planning and delivery of integrated fundraising campaigns and appeals aligned to
income targets and organisational priorities.
• Develop persuasive, audience-focused content including appeal letters, emails, impact reports,
case studies, digital copy, for campaign materials you are responsible for.
• Support the coordination of campaign timelines, ensuring activity is delivered on schedule and
aligned across channels.
• Monitor campaign performance data and contribute to evaluation and learning to inform future
activity.
• Support the development of compelling cases for support tailored to different audiences and
income streams.

About You
You will be a resourceful and creative individual. This role will work across all areas of the
organisation, so it is important that you are confident and collaborative in supporting others.

Our Values
People Focussed – We care about and respect people as individuals
Collaborative – We achieve greater things by working with others
Excellence – We hold high standards for ourselves and those we train
Ambitious - We grow, adapt and innovate

At Thrive, we care about employee wellbeing. We offer flexible working arrangements to
accommodate a good work life balance, competitive leave entitlement and pension, as well as a
professional and inspiring working environment.

Fundraising (Officer Role)

Job Description

Title:

Fundraising (Officer Role)

Place or base of work:  Thrive National Office in Reading (Hybrid Working)

Reports to:

Head of Business Development

Direct reports:

None

Salary:

£28,000- £30,000 for 35hrs

(Salary dependent on experience)

Hours:

Contract:

 35hrs per week

Permanent

Purpose of role
The Fundraising Officer is a key contributor to the organisation’s income growth and supporter
engagement strategy.
Working across multiple income streams, the postholder will support the development and delivery
of high-impact fundraising campaigns, compelling cases for support, and meaningful donor
communications. With a strong focus on Regular Giving growth and supporter stewardship, the role
plays an important part in strengthening long-term financial sustainability.
This is a proactive role requiring strong content development skills, attention to insight and
performance, and the ability to contribute to continuous improvement in fundraising systems and
processes.

Key Responsibilities
Fundraising Strategy Delivery & Campaign Development

• Contribute to the planning and delivery of integrated fundraising campaigns and appeals aligned to
income targets and organisational priorities.
• Develop persuasive, audience-focused content including appeal letters, emails, impact reports,
case studies, digital copy, for campaign materials you are responsible for.
• Support the coordination of campaign timelines, ensuring activity is delivered on schedule and
aligned across channels.
• Monitor campaign performance data and contribute to evaluation and learning to inform future
activity.
• Support the development of compelling cases for support tailored to different audiences and
income streams.

Regular Giving Growth & Supporter Experience
• Support delivery and continuous improvement of the Regular Givers strategy, with a focus on
acquisition, onboarding, engagement, and retention.
• Contribute to the design and delivery of supporter journeys that strengthen long-term
relationships and lifetime value.
• Develop stewardship communications that demonstrate impact and build trust with supporters.
• Maintain high-quality supporter data to enable informed decision-making and personalised
engagement.

Income Stream & Proposal Support
• Support activity across individual giving, trusts and foundations, corporate, and community
fundraising as required.
• Assist in the preparation and submission of funding applications and proposals, ensuring quality
and consistency of messaging.
• Undertake prospect research to identify potential funding opportunities and inform cultivation
strategies.

Fundraising Operations & Performance
• Contribute to effective CRM use, data integrity, and reporting processes to support income
forecasting and performance monitoring.
• Support internal coordination to ensure fundraising activity aligns with wider organisational
priorities.
• Identify opportunities to improve processes, systems, and supporter communications.

Impact of the Role
The Fundraising Officer strengthens the organisation’s fundraising capability by ensuring campaigns
and supporter communications are strategically aligned, insight-led, and delivered to a high
standard.
Through high-quality content, effective stewardship, and performance-informed delivery, the
postholder contributes directly to income growth, supporter retention, and long-term sustainability.
The role enables the Business Development function to operate efficiently and strategically,
supporting growth ambitions while enhancing supporter experience.

Knowledge,
Skills and
Experience

PERSON SPECIFICATION

Essential

Experience contributing to income-generating activity
within a fundraising, communications, or business
development environment.
• Experience supporting Regular Giving or donor
engagement programmes.
• Understanding of donor stewardship, supporter
journeys, and retention principles.
 Experience developing written content for fundraising
campaigns, appeals, or donor communications.
• Experience working with databases or CRM systems to
support income tracking and reporting.
• Experience managing competing priorities and
delivering work to deadlines.

Personal
Qualities

Proactive and solutions-focused.
• Collaborative and relationship-oriented.
• Committed to high standards and continuous
improvement.
• Enthusiastic about fundraising and supporter
engagement.
• Committed to equality, diversity, and inclusion.

Desirable

•  Experience within a
charity or not-for-
profit setting.
• Experience
supporting funding
applications or grant
proposals.
• Experience
undertaking prospect
or funder research.
• Understanding of
performance metrics
in fundraising or
marketing contexts.

• Creative thinker with
strong storytelling
instincts.
• Ambitious to develop
within fundraising or
business development.

Overview of Terms of Employment & Benefits

Salary (depending on experience): £28,000 - £30,000 for 35hrs

Line manager: Head of Business Development

Contract: Permanent

Location: The post is located at Thrive’s Reading centre. Owing to the rural setting and the limited
availability of public transport, it is advisable that candidates have access to their own transport.

The role operates on a hybrid basis, with an expectation that the post-holder will be office-based for
approximately 60% of their working time (this is not a remote-working position). The role also
requires regular travel to our centres in Birmingham and London.

Working hours: a normal working week is 35hrs, Monday to Friday 9-5pm although flexibility of
working hours is possible within this post. This post will be 35hrs per week.

Notice periods: the notice period will be 4 working weeks.

Holidays: annual holiday entitlement is 25 days (pro rata for part-time). In addition to annual holiday
entitlement, you are entitled to all statutory holidays. Part time staff are entitled to statutory and
bank holidays on a pro-rata basis on the same ratio as days worked, or if work is undertaken on
those days you are entitled to time off in lieu.

Sickness absence: Full salary for the first 20 days; half salary for the next 20 days (pro rata for part
time contracts); subsequent absences at nil salary (apart from any SSP entitlement) until return to
work.

Pension: you will be automatically enrolled into Thrive’s contributory pension after 2 months
employment.  Thrive’s contribution to the pension scheme is 4% of gross salary and you will be
required to contribute a minimum of 4%.

Death in Service Benefit

Employee Assistance Programme: The EAP offers a range of services that are designed to offer you
a healthy and fulfilling life.  This includes access to free counselling services and several information
helplines.  This benefit is provided by Health Assured.

Wisdom App:  Offered as part of the EAP, this health and wellbeing app provides an enhanced set of
proactive wellbeing tools and engaging features, designed to improve mental and physical health by
using personal metrics to set goals and measure achievements. Other discounts and benefits are
also available via bright exchange on the wisdom app.

To Apply:

Please provide an up-to-date CV and a covering letter explaining how you are a good fit for the
role and can meet the criteria in the person specification. Please send this to
recruitment@thrive.org.uk – the closing date is 12 noon 5th May 2026. Applications without a
covering letter will not be considered. Interviews will be held w/c 13th /14th May 2026.

To achieve our goal of engaging as many people as possible in ‘gardening for health’, we know
that our employee team needs to better reflect and represent all of our communities. Therefore,
we particularly welcome applicants from a Black, Asian and Minority Ethnic background, and
disabled people, as these groups are currently under-represented among Thrive’s employees.

Thrive are a Disability Confident Employer and as such we are committed to the employment and
career development of disabled people  and will offer an interview to give  you the  opportunity to
demonstrate  your abilities  at an interview, if you declare that you  have  a disability and meet  the
minimum criteria for the job.

By  ‘minimum criteria’ we  mean that you must provide  us with evidence  in your application which
demonstrates that you generally meet the level of competence required for each competency as well
as meeting any of the qualifications, skills or experience defined as essential.

Successful appointment to this post will be subject to satisfactory references and Disclosure & Barring
Service checks. Thrive complies fully with the DBS Code of Practice. Having a criminal record will not
necessarily prevent an individual from working for Thrive.

Charity No. 277570

Company No: 1415700