Fundraising Officer

Job Title

Fundraising Officer

Department

Fundraising

Reports To

Head of Business Development

Purpose of the Role

The Fundraising Officer is a key contributor to the organisation’s income growth and supporter
engagement strategy.

Working across multiple income streams, the postholder will support the development and delivery
of high-impact fundraising campaigns, compelling cases for support, and meaningful donor
communications. With a strong focus on Regular Giving growth and supporter stewardship, the role
plays an important part in strengthening long-term financial sustainability.

This is a proactive role requiring strong content development skills, attention to insight and
performance, and the ability to contribute to continuous improvement in fundraising systems and
processes.

Key Responsibilities

Fundraising Strategy Delivery & Campaign Development

• Contribute to the planning and delivery of integrated fundraising campaigns and appeals aligned to
income targets and organisational priorities.
• Develop persuasive, audience-focused content including appeal letters, emails, impact reports,
case studies, digital copy, for campaign materials you are responsible for.
• Support the coordination of campaign timelines, ensuring activity is delivered on schedule and
aligned across channels.
• Monitor campaign performance data and contribute to evaluation and learning to inform future
activity.
• Support the development of compelling cases for support tailored to different audiences and
income streams.

Regular Giving Growth & Supporter Experience

• Support delivery and continuous improvement of the Regular Givers strategy, with a focus on
acquisition, onboarding, engagement, and retention.
• Contribute to the design and delivery of supporter journeys that strengthen long-term
relationships and lifetime value.
• Develop stewardship communications that demonstrate impact and build trust with supporters.
• Maintain high-quality supporter data to enable informed decision-making and personalised
engagement.

Income Stream & Proposal Support

• Support activity across individual giving, trusts and foundations, corporate, and community
fundraising as required.

• Assist in the preparation and submission of funding applications and proposals, ensuring quality
and consistency of messaging.
• Undertake prospect research to identify potential funding opportunities and inform cultivation
strategies.

Fundraising Operations & Performance

• Contribute to effective CRM use, data integrity, and reporting processes to support income
forecasting and performance monitoring.
• Support internal coordination to ensure fundraising activity aligns with wider organisational
priorities.
• Identify opportunities to improve processes, systems, and supporter communications.

Impact of the Role

The Fundraising Officer strengthens the organisation’s fundraising capability by ensuring campaigns
and supporter communications are strategically aligned, insight-led, and delivered to a high standard.

Through high-quality content, effective stewardship, and performance-informed delivery, the
postholder contributes directly to income growth, supporter retention, and long-term sustainability.

The role enables the Business Development function to operate efficiently and strategically,
supporting growth ambitions while enhancing supporter experience.

Person Specification

Fundraising Officer

Experience & Knowledge

Essential

• Experience contributing to income-generating activity within a fundraising, communications, or
business development environment.
• Experience supporting Regular Giving or donor engagement programmes.
• Understanding of donor stewardship, supporter journeys, and retention principles.

 Experience developing written content for fundraising campaigns, appeals, or donor
communications.
• Experience working with databases or CRM systems to support income tracking and reporting.
• Experience managing competing priorities and delivering work to deadlines.

Desirable

• Experience within a charity or not-for-profit setting.
• Experience supporting funding applications or grant proposals.
• Experience undertaking prospect or funder research.
• Understanding of performance metrics in fundraising or marketing contexts.

Skills & Abilities

Essential

• Excellent written communication skills with the ability to adapt tone for different audiences and
channels.

• Ability to translate impact into compelling fundraising narratives.
• Strong organisational and project coordination skills.
• High level of accuracy and attention to detail.
• Analytical mindset with the ability to interpret performance data.
• Ability to work independently and contribute positively within a collaborative team environment.

Desirable

• Experience using CRM systems for segmentation and reporting.
• Understanding of digital fundraising or marketing principles.
• Design or content formatting experience (e.g. Canva or similar tools).

Personal Attributes

Essential

• Proactive and solutions-focused.
• Collaborative and relationship-oriented.
• Committed to high standards and continuous improvement.
• Enthusiastic about fundraising and supporter engagement.
• Committed to equality, diversity, and inclusion.

Desirable

• Creative thinker with strong storytelling instincts.
• Ambitious to develop within fundraising or business development.