Fundraising Manager

Join the family

Job Pack:
Fundraising Manager

“The team at the

theatre are organised,
professional, and very
welcoming. We felt at

home.”

“I can’t imagine our

community without Theatre
Royal Winchester, the
extraordinary Hat Fair or

Playmakers.”

Hello and welcome

We are delighted you are interested in coming to work with us
at Play to the Crowd.

We are a fantastic arts and education charity based in Winchester, Hampshire, with a friendly,
committed core team of about 25 people with a further 25 or so in the broader casual team as
well as many volunteers.

People say they love working with us because they feel part of a family and everyone pulls
together in a supportive environment to make wonderful, memorable experiences for our
audiences and participants.

Contents

•  About this role

•  What you will do

•  What you will bring

•  Other stuff and how to apply

•  About Us

•  Our Vision and Values

•  Our Personality

About this role

This is a full-time, permanent position (36 hours per week) with a salary scale of £28,950 -
£32,754 depending on experience.

The Fundraising Manager is responsible for implementing the charity’s fundraising strategy to
increase our fundraised income to support all areas of our activity. This will be achieved by
connecting donors and supporters to our mission to delight and unite communities through the
power of live performance and participation.

The charity has ambitious plans for the future. We will continue to invest in the beautiful Theatre
Royal Winchester – making significant improvements to our environmental footprint. With the
absence of Arts Council England National Portfolio funding, we will be transitioning to a new
structure and funding model for future Hat Fair festivals. Through our engagement projects we
will continue to have impact on our local community both in central Winchester and the wider
district.

The Fundraising Manager role will be vital in:

•  Helping to develop a sustainable fundraising model to secure future Hat Fair festivals

•  Securing funding from Trusts and Foundations for community projects, core revenue to

support our artistic and creative ambitions, and capital works

•  Cultivating and securing large gifts from Major Donors - During the pandemic, Play to the

Crowd ran a hugely successful Survival Fundraising Appeal, raising £300k in 3 months and
more recently a public fundraising campaign to raise £300k towards our new Stalls toilets.
The Fundraising Manager will play a key role in developing donor relationships.

•  Growing our membership base – our members are loyal and key advocates of the charity

and audiences for our events

•  Managing the relationships and developing our Corporate Partnerships

What you will do

Trusts and Foundations

•  Research Trusts and Foundations to identify those whose purpose and priorities best

match our intentions and find out key information to enable an application

•  Work closely with the wider team to develop and write compelling applications to Trusts

and Foundations to secure project funding and core revenue funding

•  Support, where necessary, on applications for Capital funds

•  Maintain and build relationships with Trusts and Foundations

•  Keep records of successful grants and collate any requested evaluation / reports

Individuals

•  Develop, promote and facilitate campaigns for individual giving

•  Deliver effective stewardship of individual donors by ensuring all donors are

acknowledged, thanked and regular contact is maintained

•  Utilise our Box Office system (Spektrix) to prospect for new donors to widen our donor

base and increase income

•  Provide reports for major donors when required

•  Co-ordinate all giving opportunities whether via bucket collections or cashless alternatives

at our Outdoor Arts festival Hat Fair, our pantomime and at other events

•  Ensure Gift Aid opportunities are maximised and Gift Aid declarations are collected and

recorded

•  Make Gift Aid claims via Spektrix

•  Research and implement digital fundraising opportunities

Legacies

•  Develop a legacy giving campaign

•  Play a key role in the local initiative Legacy Action Week

glorious theatrical opportunities
and experiences that enrich

“Play to the Crowd offers
us all.”

What you will do

Memberships

•  Work with the wider Communications team to develop and implement strategies to grow

the membership base

•  Ensure membership offer and benefits remain relevant

•  Supervise the administration of Play to the Crowd’s membership scheme

•  Ensure all Members and Champions receive timely and relevant communications

Corporates

•  Maintain corporate partner relationships ensuring timely communications eg renewal

invoices, contracts, offers

•  Ensure that the organisation carries out its obligations to and recognition of its partners

and inspires true partnership working with corporate supporters

•

Identify potential new corporate members and partners, maintain pipeline of prospects
and work with colleagues to approach them

•  Support the development of materials to advocate for corporate support

Training

•

Inspire, motivate and develop the wider team to embed fundraising across the charity

•  Work closely with the Box Office and Data Insights Manager, Front of House Manager

and Social Enterprise and Hospitality Manager to ensure those working on the Box Office,
Front of House, Bar and volunteers are aware of all of our current fundraising campaigns
and activities and comply with the Code of Fundraising Practice.

•  Work with the Box Office and Data Insights Manager to ensure the Box Office team hit

targets set for low level donations and memberships sales

What you will do

Events

•  Manage the Development programme of events, from corporate events that are part of the

Corporate partnership programme to Members and HNWI stewardship events

•  Manage invite lists, invitations and guest lists

Other

•  Work with the wider team to ensure that we are measuring the impact we make with our

activities and collate data to create an annual Impact Report

•  Maintain the Development database and pipeline, ensuring all fundraising activity is

documented accurately

•  Ensure all data collected is recorded ethically and accurately in compliance with GDPR

and all other statutory requirements

•  Support the creation of fundraising materials (including leaflets, posters, donations boxes)
and reports of fundraising activity and assist with promotion to stakeholders and investors

•  Support in managing the Development budget

•  Play an active role in the Board’s Development Action group, attending meetings and

circulating action points post meeting

General

•  Champion the organisation’s values and act as an advocate for the organisation with the

public and key stakeholders

•  Adhere to organisational policies and procedures and carry out all tasks to the highest

standards in accordance with best practice

•  Actively support the organisation’s action plans in respect of inclusion and equality

•  Keep up to date with national arts and charitable fundraising trends and best practice

•  Comply with the company’s Health and Safety policy at all times

•  Undertake any other duties reasonably requested

brought to Winchester from
Play to the Crowd. Long may it

“We love the cultural richness
continue”

What you will bring

Knowledge, experience and skills

Essential

Desirable

•  At least 3 years’ experience of charitable

•  Experience within an arts or cultural

fundraising

environment

•  Successful track record of generating

•  Experience of working with ticketing

income and achieving targets
•  Experience of cultivating fruitful

systems, ideally Spektrix, or relational
CRM databases

relationships with corporates and HNWI

•  Experience of e-mail marketing

•  Experience of membership schemes
•  Experience of Trusts and Foundations
funding, timescales and reporting
requirements

•  Knowledge of GDPR and how it impacts

fundraising

•  Experience of working in line with the

Fundraising Regulator’s Code of Practice
•  Experience of project communications and
advocacy, collating data and testimony to
create content for print and digital comms

•  High level of accuracy and attention to

detail

•  Experience and knowledge of data

management and systems development

•  Financial literacy and management

experience - confident in working with
budgets and creating a financial narrative

•  Ability to communicate effectively with
people at all levels and from different
backgrounds

•  Excellent written communications skills
•  Ability to prioritise under pressure
•

IT literate, with experience of Word, Excel
and web based databases

platforms

•  Experience of digital fundraising
•  Experience of developing legacies
•  Event management experience
•  Full driving licence
•  Knowledge of Winchester and

surrounding area

Personal Qualities

•  Passion for the arts
•  Excellent interpersonal skills and an
enthusiasm for communicating with
people face to face and on the
telephone

•  Discrete and diplomatic with a high

level of enthusiasm

•  Strong persuasive skills, the confidence
to sell ideas to others and make ‘the
ask’

•  Prepared to work flexible hours,
including evenings and weekends

•  Ability to self-motivate

Job details

Job title: Fundraising Manager

Reports to: Communications & Development Director

Contract: Permanent, full-time. A job share or part-time hours would be considered for the right
candidate(s)

Salary: £28,950 - £32,754 depending on experience

Hours: 36 hours per week

Location: Theatre Royal Winchester / Hybrid

Holiday: 25 days annual holiday plus bank holidays, increasing by 1 day a year up to 30 days plus

    bank holidays (pro-rata for part-time employees)

Personal Qualities

Benefits:

•  Contributory pension
•  Employee Assistance Programme
•  Access to complimentary theatre tickets
•  Free membership of Play to the Crowd
•  Bar discounts

How to apply

Please download an application form from playtothecrowd.co.uk/jobs

If you want to know more or for an informal chat about the role please contact
kirstie@playtothecrowd.co.uk

In addition to a commitment to the values, aims and objectives of Play to the Crowd, candidates
should be able to show clear evidence of how their knowledge/skills/experiences match the Person
Specification and support delivery of the Job Description in their application.

Play to the Crowd is an equal opportunities employer and welcomes applications from people from
the widest possible diversity of backgrounds, cultures and experiences.

About us

Play to the Crowd is an arts and education charity which consists of:

• Theatre Royal Winchester, our lovely 400 seat heritage theatre with a busy, diverse
  programme and our own annual pantomime production.

• Hat Fair, our famous International Outdoor Arts Festival.

• A year round programme of creative learning, participation, community projects and youth
  work including Playmakers Youth Theatre.

The charity also has a wholly owned trading subsidiary called – wait for it – Trade to the Crowd!

We are proud to connect with over 150,000 people each year and turnover approximately £2m a
year of which over 90% is earned or fundraised income.

Our vision and identity

We believe in a world where Communities are Delighted and United through live performance and
participation.

We put culture, learning, joy and community at the heart of all our work. We run both a beautiful
heritage venue, Theatre Royal Winchester, and the internationally recognised Outdoor Arts Festival,
Hat Fair.

Our values

Inclusive – we believe in collaboration and equitable access to the arts for all

•
•  Passionate – we are passionate about and ambitious for the positive impact our work has on

people’s lives

•  Kind – we foster kindness for each other, our environment and the diverse communities with

whom we work

Our mission

To Delight and Unite Communities through the power of live performance and participation by:
•  Celebrating the joy that excellent creative performance experiences offer
•  Connecting people together to improve community cohesion and reduce loneliness
•
•  Nurturing talent and offering opportunity

Improving mental wellbeing and fostering happiness

Our personality

Friendly
Warm, relaxed,
relationship-building, ready
to have fun along the way.

Bold
Getting out there,
getting involved, standing
up for what’s right.

Collabrative
Always open to working
together, listening and
acting respectfully.

incorporating

Approachable
Expansive, amiable,
inviting all-comers, the
opposite of elitist

Cheeky
A little bit naughty yet
always nice, full of life
and gentle irreverence

Playful
A provider of fun and
frolic, we believe in play.

Vibrant
Buzzing, alive, colourful;
full ofinterest, excitement
and enthusiasm

Expressive
Unselfconscious,
creative, committed and
always captivating

Curious
Our creativity will be
invitational, intriguing and
inquisitive

Sociable
Meeting people and
making them happy,
one-on-one or whole
crowds

Intriguing
Mystery and excitement
that draws people in,
often new, always original

Open
Our practice will be
transparent, accessible
and shared.

friendly and first rate. They

“The team were so warm,
made the day so easy”

Play to the Crowd arts and education registered charity. Charity No. 1077139. Registered in England 03696681.