External Engagement Manager

JOB DESCRIPTION

Post:
Scale:
Responsible to:
Direct reports:

External Engagement Manager
Scale 6
Assistant Principal – Business Support & Development
Admissions staff, Receptionist, Partnerships Officer

Key purpose of the role:

•  To manage all aspects of external engagement and partnerships
•  To develop and manage the college admissions process ensuring a learner focused approach
•  To monitor and manage the college’s recruitment performance
•  To lead the colleges marketing function including the planning and delivery of all aspects of the

colleges marketing activity.

Role outline – Main Responsibilities:

•  To cultivate and manage key  partnerships, relationships and networks that will further

benefit the colleges wider strategic priorities.

•  Manage the development and tracking of key partners via strong management processes,

•

and the development of a new customer relationship management (CRM) system.
Lead external communications in collaboration with the college’s leadership team and HR
function.

•  Manage both internal and external events for the college
•  Actively engage as a member of the wider management team, contributing to meetings and

coordinating the management of staff to deliver agreed operational objectives.

•  As a member of the wider management team, act as operational lead for the college and

lead day to day operational activities when rota’d (including weekend).

•  Act as a member of the colleges Safeguarding Team
•
•  Develop and manage the learner journey with specific focus on learner experience,

Line management of direct reports

compliancy and admission rates.

•  Monitor and manage recruitment performance, taking specific actions to drive enrolment

numbers, reduce cancellations and increase conversion rates.

•  Manage the development of a comprehensive and supportive IAG process.
•  Plan and deliver the college’s marketing campaigns and activity, ensuring it supports the

•

college to achieve operational and equality targets.
Liaise with curriculum staff to develop a professional marketing offer that is informative,
appealing and accessible to current and targeted demographics.

•  Manage the college’s online profile including its website, social media platforms and

streaming services.

•  Ensure a data driven and digital approach to learner journey processes and marketing

related activities.

•  Ensure reception is a welcoming and supportive first point of contact for learners and

visitors.

•  Budgetary responsibilities for the responsible areas ensuring value for money and efficacy.

Generic for level:

•  Act as an advocate for Fircroft students

•  Ensure that identified best practice and policy within area is implemented through our

people, practices and processes.

•  Actively participate in performance management of self and line management reports.
•  Promote Fircroft College’s commitment to Equality, Diversity and Inclusion.
•  Have a duty of care to yourself and others regarding Health and Safety issues and ensure the

colleges Health and Safety Policies and procedures are implemented.

•  Actively promote the College’s Safeguarding and Prevent policies and be aware of own

responsibilities to report concerns.

•  Attend training and development opportunities and keep up with changes to law and

legislation affecting your role and the College.

•  Comply with and actively promote College policies and procedures.
•  Cover for other members of your team when required.
•  Support the budgeting and monitoring of income and expenditure in this area where

appropriate

Competencies and behaviours:

Inspires and supports others to achieve results.

•
•  Demonstrates and promotes the values of Fircroft College
•  Clearly articulates the Fircroft College mission and commitment to transformative education

within the college.

•  Understands and responds to stakeholder needs.
•  Student and Customer focussed.
•  Gathers and analyses data to make sound decisions.
•  Plans and organises work, including managing budgets (where appropriate).
•  Works collaboratively with internal and external stakeholders.
•  Encourages and supports organisation and individual learning to achieve continual

improvement.

•  Commits to own personal continuous development.
•  Creative and innovative.
•  Flexible and responsive to change.
•  Communicates effectively and uses appropriate communication channels, keeping others

informed.

•  Promotes and creates culture of inclusion demonstrated through courtesy and respect for

difference.

•  Empowers colleagues to achieve.

This Job Description is current at the date shown below, and is a guide to the work you will be
required to undertake.  In consultation with the post holder, it may be changed from time to time by
the College to meet changing circumstances.

Februay 2026

CONDITIONS OF SERVICE

The appointment is subject to the Conditions of Service for Business Support Staff.

SALARY

The salary range for this post is scale 6, currently from £33,477 to £36,577 per annum pro rata.

HOURS OF WORK

The hours of work will be based on 37.5 hours per week, 52 weeks per annum. This will include evening
and occasional overnight or weekend cover.

ANNUAL LEAVE

The post carries 32 annual leave days per annum, pro rata, plus eight public bank holidays. 6 of these
annual leave days must be taken during our shutdown period over Christmas.

PENSION SCHEME

The College operates a ‘Peoples Pension’ pension scheme. For more information please contact our
Finance team.

PROBATIONARY PERIOD

All externally newly appointed business support staff have to serve a 6 month probationary period.

LOCATION

The successful applicant will be based at Fircroft College in Selly Oak.

MEDICAL

The successful applicant will be required to satisfy the Medical Officer as to his/her fitness to carry out
the duties of the post.

RECRUITMENT OF EX-OFFENDERS

The  College  is  committed  to  the  fair  treatment  of  its  staff,  potential  staff  or  users  of  its  services,
regardless  of  race,  gender  religion,  sexual  orientation,  responsibilities  for  dependants,  age,
physical/mental disability or offending background.

As  an  organisation  we  use  the  Disclosure  &  Barring  Service  (DBS)  to  assess  the  suitability  of  all
prospective  appointments.   We  undertake  not  to  discriminate  unfairly  against  any  subject  of  a
Disclosure on the basis of conviction or other information revealed.

Applicants/employees are required to declare any pending criminal prosecutions they may have as
well as any spent criminal convictions, cautions, reprimands and final warnings as defined under the
Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975.  The only exception to this requirement
is  that  applicants/employees  do  not  need  to  disclose  any  ‘protected’  cautions,  or  convictions  as
defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England
and Wales) Order 2013 and 2020.
Having a criminal record will not necessarily bar you from working with us.  This will depend on the
nature of the position and the circumstances and background of any offences.

DISCLOSURE & BARRING CHECK

A Disclosure & Barring Service check will be sought for the successful applicant.

SAFEGUARDING

The College is committed to safeguarding and promoting the welfare of children, young people and
vulnerable adults, and expects all staff and volunteers to share this commitment.

All  newly  appointed  staff  will  be  required  to  undertake  safeguarding  training  following  their
appointment.

TRAINING

Undertake any appropriate training and development as required, including Health and Safety.

SMOKING POLICY

For health and safety reasons, Fircroft College has designated smoking shelters and smoking is not
permitted in any area other than these.

APPLICANTS WITH DISABILITIES

Candidates with a disability should contact the HR Department before interview if they require any
adjustments to be made for the interview and/or selection tests.

Person Specification

Qualifications, Attainments or Experience

Experience of managing a learner driven function

Experience of managing a diverse team in a busy
college environment
Experience of delivering Information, Advice &
Guidance
Experience managing a performance driven, target
focused function

Experience of managing funding compliancy

Experience in a relevant role covering a wide range
of marketing activity and campaigns
Experience in developing external relationships,
building partnerships and networks
Relevant business or marketing qualification
Experience managing or hosting events

Previous experience in education or third sector
marketing role
Previous responsibility in brand management and
PR
Experience working with digital marketing software,
platforms and websites
Relevant degree level qualification

Essential or
Desirable
Essential

How this will be assessed

Application Form

Essential

Application Form

Essential

Application Form

Essential

Application form

Essential

Essential

Application Form

Application form

Essential

Application form

Desirable
Desirable

Application Form
Application Form

Desirable

Application Form

Essential

Application Form

Essential

Application Form / Interview

Desirable

Application Form / Interview

Knowledge / Skills / Competencies

Good customer service skills and the ability to deal
with a range of people from diverse backgrounds

Essential or
Desirable
Essential

How this will be assessed

Application Form

Good IT skills with a data led approach to tracking
and monitoring performance

Essential

Application Form

Ability to analyse data and draw conclusions,
communicate effectively information and ultimately
act upon available information
Excellent organisation and co-ordination skills

Essential

Application Form / Interview

Essential

Application Form / Interview

Flexible and able to cope with difficult situations

Essential

Application Form / Interview

An awareness and commitment to Safeguarding and
prevent duties

Essential

Application Form / Interview

An awareness and commitment to Equality, Diversity
and Inclusion

Essential

Application Form / Interview

Excellent communication skills

Essential

Application Form / Interview

Able to cover for a senior leader

Essential

Application Form / Interview

Trustworthy and professional

Essential

Application Form / Interview

Collaborative and a team player

Essential

Application Form / Interview

Prepared to work flexibly

Essential

Application Form / Interview

Able to work occasionally at the weekend

Essential

Application Form / Interview