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Executive Director of Marketing and Income Generation (6014)

• Annual:Negotiable
• Location:Home Based, United Kingdom
• Group:
• Vacancy type:Fixed Term Contract - Absence Cover
• Closing date:18 February 2026

Executive Director of Marketing and Income Generation

To apply click HERE

Fixed term contract

35 hours per week

£Negotiable per annum

Location – Remote

The Children’s Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need.

Purpose of Role  

We are entering the public phase of the most ambitious fundraising effort in our 145 year history — a Major Appeal to raise £100m by 2032 so we can reverse the decline in children’s wellbeing and deliver long term, systemic impact for young people.

The plan is in place. The team is ready. We now need a highly experienced, delivery focused senior executive to lead the charge over the next nine months — ensuring we launch the appeal with confidence, momentum and organisational alignment.

This interim role will provide strategic leadership across the entire Social Impact group, with a sharp emphasis on Marketing, Brand, Communications, Income Generation and Partnerships to ensure our organisational voice, influence, and fundraising efforts land with maximum impact.

Key Deliverables  

Major Appeal Launch & Execution 

• Lead delivery of the public phaseof the Major Appeal, creating the organisational momentum and visibility needed to set us up to raise £100m over the next five years.
• Conduct a full readiness assessment within the first two months, ensuring that brand, messaging, assets, governance, systems and fundraising approaches are aligned and launch ready.
• Drive organisation-wide mobilisation — internally and externally — ensuring brand, marketing and communications activity supports a successful and high profile launch.

Income Generation & Strategy Alignment 

• Ensure all income generating functions — including institutional funding, retail/trading, commercial innovation, philanthropy, supporter mobilisation and legacies — are aligned behind, resourced for and ready to deliver against the Appeal strategy.
• Working with the Executive Director for Finance and Strategy to develop and implement KPIs for income generation to ensure clear accountability, measurement and performance management.
• Strengthen strategy, operational plans and cross team coordination to maximise total organisational income in year.

Leadership, People & Stakeholder Engagement 

• Provide confident, visible leadership to the Social Impact Group, ensuring teams are focused, motivated and supported to deliver at pace.
• Build collaborative relationships across the Executive Team and Board, acting as a senior ambassador for the organisation and the Appeal.
• Ensure effective stakeholder management — internally and with strategic partners — to support delivery, alignment and momentum.
• Work with pace, clarity and integrity, modelling inclusive leadership and enabling high performance across the directorate.

Essential Requirements  

Leadership & Executive Experience 

• Senior or Executive leadership within a complex, multistakeholder environment.
• Demonstrated ability to lead large, multidisciplinary teams through periods of pace, change and high delivery expectations.
• Experience working effectively with Boards, Trustees and external partners.

Income Generation Expertise 

• Extensive track record of generating income across diversified and complex portfolios, including public fundraising, philanthropy and strategic partnerships, and retail.
• Strong understanding of donor behaviour, supporter journeys and high value relationship management.

Marketing, Brand & Communications 

• Deep knowledge of multilevel strategic marketing, brand positioning and integrated communications.
• Ability to lead a major organisational brand launch and ensure alignment between brand, impact and income generation strategies.

Stakeholder Influence & Relationship Building 

• High-level ambassadorial capability, with experience engaging senior partners, funders, influencers and political stakeholders.
• Demonstrable ability to build trust quickly and influence direction, decisions and outcomes.

Governance, Compliance & Regulation 

• Strong understanding of fundraising, marketing and political regulation/legislation.
• Experience ensuring compliance and safeguarding risks across complex delivery environments.

INFO ABOUT THE CHILDREN’S SOCIETY

The Children’s Society runs over 100 local services that help thousands of young people who desperately need our support, and we campaign to get laws and policies changed to make children’s lives happier and safer.

Every day we’re changing the lives of children in this country for the better – and with your help, tomorrow we can be there for even more.

T he Children’s Society is committed to safeguarding and protecting the children and young people we work with. As such, all posts are subject to a safer recruitment process, which includes the disclosure of criminal records, vetting checks, and the provision of appropriate references. The number and type of references required may vary depending on the nature and responsibilities of the role, ensuring that each appointment is carefully assessed. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation.

To apply click HERE   (you will be directed to AAW, our external recruitment partner)

The closing date for applications is midnight on Wednesday 18th February.

Interviews will be held on WC 2nd March

• Annual:Negotiable
• Location:Home Based, United Kingdom
• Group:
• Vacancy type:Fixed Term Contract - Absence Cover
• Closing date:18 February 2026