Event Sales Manager

Job Description

We’re looking for a driven and creative Events Sales Manager to join the team at Theatr Clwyd.

As Events Sales Manager, you will lead on driving revenue through the sale of meetings, events, and private hire across our unique and inspiring spaces. From corporate functions and conferences to weddings and community events, you’ll be responsible for converting enquiries into successful bookings and ensuring an exceptional client experience from first contact through to delivery.

Contract Type - Permanent

Hours - 37 per week

The Role

Key Responsibilities

Sales & Business Development

• Identify and secure new business opportunities across corporate, private, and community sectors
• Achieve and exceed sales targets for venue hire, events, and associated services
• Develop and implement sales strategies to maximise occupancy and revenue
• Proactively generate leads through networking, outreach, and industry events

Client Relationship Management

• Act as the main point of contact for clients from enquiry through to event delivery
• Build and maintain long-term relationships with corporate clients, agencies, and local businesses
• Deliver tailored proposals and presentations to prospective clients

Event Coordination Support

• Collaborate with experience and technical teams to ensure seamless event execution
• Support clients in planning their events, ensuring requirements are met within budget
• Oversee event handovers to delivery teams while maintaining client satisfaction

Food & Beverage Team

• Work closely with the Bryn Williams at Theatr Clwyd team to ensure seamless execution of all events, aligning client expectations with operational delivery.
• Act as the key liaison between clients and the F&B department, communicating event requirements, dietary needs, and special requests clearly and efficiently.
• Support upselling opportunities by promoting F&B offerings, including customized menus, beverage packages, and enhancements.

Marketing & Promotion

• Work with the marketing and development teams to promote event spaces and packages
• Contribute to digital campaigns, brochures, and promotional materials
• Represent Theatr Clwyd at trade shows, networking events, and exhibitions

Reporting & Administration

• Maintain accurate records of sales activity, pipeline, and forecasts
• Produce regular reports on sales performance
• Manage contracts, pricing, and invoicing in line with company policies
• Any other duties as requested by the COO

The Person

• Significant experience in event sales, venue sales, or hospitality sales
• Strong track record of meeting or exceeding revenue targets
• Experience of managing and selling spaces for corporate or private hire and events.
• Excellent communication, negotiation, and presentation skills
• Ability to manage multiple projects and deadlines effectively
• Demonstrable enthusiasm for live theatre and entertainment, and for the provision of excellent service.
• Customer-focused with a proactive and results-driven approach

Apply for the role

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