Digital Marketing Assistant

JOB DESCRIPTION

DIGITAL MARKETING ASSISTANT

WELCOME

Thank you for the interest you have shown
in joining Luckley House School as a Digital
Marketing Assistant.

Luckley House is a warm and welcoming
boarding and day school. We are a
community, small enough at 370 pupils for
everyone to be seen, valued and counted but
large enough to provide a wide variety of
academic, sport and creative opportunities.
Our uniqueness lies in the combination
of our size, Christian ethos and flexibility
to meet the needs of individual pupils
and their families. We provide a distinctly
academic education that is tailored to the
individual needs of each pupil. This is offered
in the context of a broad curriculum which
celebrates the arts and sports as much as
academic achievement.

We are looking for an enthusiastic and
creative Digital Marketing Assistant to join
our Marketing and Admissions team.

The department is the first point of contact for
all parents and pupils looking to join Luckley.

It is a very busy office where no two days
are the same!  As Digital Marketing  Assistant,
you will play a key role in the development
of Luckley’s online presence on social media
and relevant websites.  We are looking for
someone with excellent knowledge of social
media platforms, for example, Facebook, Twitter,
Instagram, LinkedIn, TikTok and YouTube, who
has the creativity to think of new ideas to
promote Luckley in the digital environment.

You will also need excellent communication and
interpersonal skills and an eye for detail.
Good photography, filmography and editing skills
would be an advantage.

I am delighted that you are considering this role
and look forward to receiving your application.

Mrs Claire Gilding-Brant, Head

ABOUT LUCKLEY
HOUSE

Luckley House is a co-educational,
independent day and boarding school for
pupils aged from 11 to 18 years. Situated
on the southern outskirts of Wokingham,
Berkshire, Luckley House is set in 20 acres
of landscaped lawns and majestic woodland.
The School has a Christian ethos with a
mission and values which flow from this.

Luckley House offers a highly personalized
academic experience, tailoring its education
to the individual needs of each pupil.

The academic results at both GCSE and A
Level consistently exceed national averages,
and the majority of students secure places at
their first-choice universities.

The mission of the School is to provide an
outstanding education for boys and girls
characterised by academic excellence, a rich and
diverse range of opportunities, aspiration and
enthusiasm for life and generosity of spirit. The
School has strong traditions in music, drama,
art, debating, community outreach and sport,
and there are many cocurricular activities open
to pupils to help them develop their talents to
reach the highest possible standards.

Luckley House was formed in 1959 through the
merger of two girls’ schools: Luckley School,
founded in 1918 on the current site, and
Oakfield House, established in the Lake District
in 1895.  The School adopted the name Luckley
House School in 2013, and in 2015 began
admitting boys for the first time. Over the past
decade, student numbers have grown by over
75%, with boys now comprising half of the
student body. Currently, the School has around
370 students and has been given  for approval
to expand to 420.

The School is committed to inclusivity,
welcoming pupils from all faiths and
backgrounds, which enriches the community
and prepares students for the diversity of the
modern world. Most students live within a
15-mile radius of the School, with many joining
in Years 7, 9, and the Sixth Form from both
independent and maintained schools. There
are 40 boarding places available, with between
35 and 40 students boarding on weeknights,
approximately half of whom are from abroad or
are weekly boarders.

THE ROLE

JOB TITLE:  Digital Marketing Assistant

JOB PURPOSE:  To support the Marketing and
Admissions Department with a particular focus on
digital and social marketing.

ACCOUNTABILITY: To the Head of Marketing and
Admissions

TO START:  May 2026 (or as soon thereafter as
possible)

HOURS:  Monday to Friday 08:30 – 16:30
(35 hours per week).

Reduced hours in the School holidays may be possible.

Flexibility is needed to attend key School events
such as open days/evenings, school events and some
external events.

SALARY:  £30,475 – £32,698 per annum depending
on qualifications and experience.

CLOSING DATE:  Friday 17 April 2026 (noon)

INTERVIEWS:  Wednesday 29 April 2026

(Early applications are advised as we reserve the right
to interview and appoint before the closing date.)

MAIN RESPONSIBILITIES
The Digital Marketing Assistant will
support the School’s marketing activities
by creating, scheduling and monitoring
digital content across the School’s website,
social media channels, email campaigns and
online advertising. The postholder will help
promote the School’s brand, values and
educational offering to prospective families,
current parents, alumni and the wider
community, with the aim of supporting pupil
recruitment, retention and engagement.

concerns promptly.

5.  Actively engage with feeder schools’ social
media stories to maintain and develop
relationships.

Website & SEO
1.  Update and maintain content on the School
website using the content management
system (CMS).

2.  Ensure website content is accurate, timely,
engaging and aligned with admissions
priorities.

There is an expectation to attend key School
events such as open days/evenings, school
activities and some external events.

3.  Support basic search engine optimisation
(SEO), including page titles, metadata,
keywords and content improvements.

Digital Content & Social Media
1.  Assist in planning, creating and publishing
engaging digital content for the School’s
social media channels (e.g. Instagram,
Facebook, LinkedIn,  YouTube, TikTok )
2.  Capture and edit photos, short-form

Email Marketing & CRM Support
1.  Assist in the creation and distribution of
email campaigns, newsletters and event
invitations for prospective parents, current
families, alumni and other stakeholders.

2.  Support the delivery of paid digital

videos and graphics to showcase school
life, academic achievements, co-curricular
activities, events and pupil success
stories.

3.  Maintain a consistent tone of voice and
visual identity in line with the School’s
brand guidelines.

4.  Monitor social media activity, respond to
comments/messages where appropriate,
and escalate safeguarding or reputational

campaigns across platforms such as Google
Ads, Meta Ads and other relevant channels.

3.  Help prepare campaign assets, using

CANVA.

Brand, Events & School Promotion
1.  Support the promotion of school events

including open events, entrance assessments,
productions, sports fixtures and concerts.

2.  Work collaboratively with the Luckley

community to identify positive stories and
content opportunities.

3.  Help maintain and grow the School’s online

reputation and visibility.

4.  Ensure all digital communications reflect the
ethos, values and standards of the School.

General responsibilities
1.  To carry out duties as may be required from
time to time to be commensurate with the
overall responsibility of the post, including
supporting the Registrar with administrative
tasks during busy periods of the admissions
recruitment cycle.

2.  To comply with and actively promote

School policies, including Safeguarding, Equal
Opportunities and Health and Safety.

3.  To deal with all personal enquiries efficiently,
sensitively and effectively, in a way that
promotes a positive image of the School and
maintains confidentiality.

4.  To participate in the School’s performance

management process.

5.  To be smartly dressed, establish a business-
like environment and promote excellent
relationships and a positive ethos when
communicating with students, staff, parents
and external contacts.

6.  To undertake training and development

relevant to the post.

The above is only an outline of the tasks and
responsibilities of the role.

PERSON SPECIFICATION
The successful candidate will bring the following
qualifications, knowledge, skills, experience and
personal attributes to the role.

Personal Qualities / Disposition
•  Ability and willingness to support colleagues
and form effective working relationships.
•  A proactive attitude and ability to use own

Qualifications
A good standard of general education is essential,
and educated to degree level or an equivalent
professional qualification is desirable.

Knowledge/Skills/Abilities
•  Excellent knowledge of social media platforms,
for example, Facebook, Twitter, Instagram,
LinkedIn, TikTok and YouTube.

•  Proficient in the use of CANVA for asset

creation.

•  Proficient in the use of photo and video

editing suite software.

•  Proficient in the use of social media

management platforms, such as Hootsuite.
•  Good photography and filmography skills.
•  Excellent interpersonal skills and the ability
to build relationships with a variety of
stakeholders.

•  Excellent written and oral communication
skills and meticulous attention to detail.

•  Excellent ICT skills e.g. confident and adept in
use of Microsoft applications e.g. Word, Excel,
PowerPoint, SharePoint, Teams; familiarity with
database software e.g. SIMS (SIMS training can
be provided).

•  Confident and advanced level use of the

internet and email.

initiative.

•  Be creative and think of new ideas to promote

Luckley in the digital environment.

•  Ability to work accurately and have strong

attention to detail.

•  Be articulate and presentable.
•  Ability to work under pressure and manage
competing priorities to ensure deadlines are
met.

Background / Experience
•  Knowledge and experience of current and
emerging social media platforms is essential.

•  Experience of working in schools, or in a

digital marketing role would be an advantage.

Other
•  A commitment to safeguarding and promoting
the welfare of children and young people.
•  A strong commitment to the principles of

equality, diversity, and inclusion.

•  Empathy with the Christian ethos of the

School.

•  Hold a full driving licence and has own

transport.

•  Able to work evenings and weekends when

required by the role.

Luckle

HOUSE SCHOOL

HOW TO APPLY

For further details please contact HR on 0118 974 3207
or 0118 974 3223 or via email
Recruitment@luckleyhouseschool.org

An application form is available on the School’s website
(www.luckleyhouseschool.org).

Closing date:  Friday 17 April 2026 (noon)

We reserve the right to interview and appoint before
the closing date.