Digital Marketing Advisor

Digital Marketing Advisor

 Job Description

Job  Title:

Salary:

Reporting  to:

Contract:

Hours:

Digital Marketing Advisor (Fixed Term Contract)

£47,845 pa  or £ 28,707 (pro - rata equivalent for 21 hours)

Head of Communications  with a matrix line to the Head of
Funding and Partnerships

Fixed - Term  – 6 - month placement with the possibility of an
extension (to support the recruitment process and onboarding
off a permanent Advisor)

 A minimum of 21 hours/week (with the possibility of increased
hours up to 35 hours , subject to further discussions; however, we
do encourage you to apply for this position if you meet the
criteria for this role

Location:

UK (Homeworking)
person All Team Day in London (travel at own expense)

-  with mandatory attendance at quarterly in

Key  working
relationships

Funding and Communications Team, Programme Advisors,
Finance team  and  external agencies

Unlimit Health

Unlimit Health is an international organisation working to end parasitic disease. We work closely

with affected countries, sharing evidence and expertise to eliminate preventable infections. Our

purpose is to support people to live healthy lives, free from

 limiting disease.

Our vision is for resilient systems that sustain good health, so everyone everywhere can reach

their full potential. We achieve this by working across multiple sectors in numerous countries to

deliver effective and robust health programmes that have a last

ing impact.

We were founded in 2002 with a £20m grant from the Bill & Melinda Gates Foundation, and

started life as a research group, the Schistosomiasis Control Initiative, within Imperial College

London. Consistently ranked globally as one of the most cost

- effective  nonprofit initiatives, we

have received significant funding since our inception including from the UK Department of

International Development (DFID), USAID and philanthropic investors.

What we do
Our work includes:

•

•

•

Evidence - based disease elimination support

Cross - sectoral health systems strengthening

Building collaborative partnerships

Our main area of focus is the elimination of schistosomiasis and soil

- transmitted helminthiases

(intestinal worms). Endemic infections of these parasitic worms are found in some of the world’s

most marginalised communities, and they can have a hugely detri

mental effect on individuals,

including:

•  Reduced productivity

•

•

Internal organ damage

Impaired child development

•  Reduced school attendance

•

•

Increased risk of HIV in women

Infertility

Unlimit Health Values

We expect all employees to abide by our Code of Conduct that sets out the principles that

everyone who works at Unlimit Health must follow. Our three values underpin everything we say

and do:

Equality  -  We are a small and dynamic team in which every staff member’s contribution is crucial

and equally valued

Inclusion  -  We are working towards a fairer world where no

- one is left behind.

Transparency

-  We believe that openness and transparency create trust and a culture of

continuous improvement

Purpose of the post

The role

Unlimit Health is looking for a
recent vacant position of Digital Marketing and Donor Engagement Advisor, pending completion
of the full - time recruitment process.

dynamic  Digital Marketing Advisor to provide interim cover for the

During the fixed term placement, the employee will be responsible for delivering the following
activities to maintain ongoing digital operations and ensure continuity of planned and scheduled
work.

Key Responsibilities

Website

•  Support delivery of content across digital channels, including publishing news, blogs and
case studies provided by the Communications team; maintaining and updating website
homepage and news sections; and rolling out approved content across relevant social
media channels.

•  Continue the planned website refresh and structural improvement, working

collaboratively across Fundraising and Communications to coordinate content review and
update pages as required.

Social media

•  Create audience - led and on - brand social media content and ongoing engagement with agreed

audiences.

•  Monitor social media channels for engagement, including tracking mentions of Unlimit Health
and relevant sector activity, and respond to or amplify content where appropriate to support
organisational visibility and engagement.

•  Work with the Communications Advisor to package content for key dates and evergreen

content, including explainers and human

- interest stories based on the strategic content plan.

Digital Marketing

•  Design and build regular six

- weekly email communications with supporters based on

content provided by the Fundraising and Communications team; coordinate with the
Fundraising team to finalise the appropriate supporter data lists for distribution.

•  Provide support for our work with partners with bulk email activity, including designing
and/or deploying email communications, or coach a representative to deliver campaigns
independently.

•  Deliver the annual supporter survey via bulk email, with segmentation by donor and sector

audience, and report on the results.

•  Complete digital delivery of the April regular donor matched recruitment and uplift

campaign, including building and optimising donation infrastructure on the website and
implementing an email sequence to supporters, working closely with the Fundraising te
on content and data segmentation.

am

•  Deliver the digital components of the Donor Insight and Acquisition Programme, including
support for the development and execution of paid social media campaigns, and provision
of performance analytics and reporting and supporting the development of donor
recruitment strategy based on donor data.

•  Complete digital delivery of the June matched funding campaign, including building and

optimising donation infrastructure on the website and implementing an email sequence to
supporters, working closely with the Fundraising team on content and data segment

ation.

Digital analytics and infrastructure

•  Share data analytics reports for
•  Quarterly audit of cookies to ensure website privacy policy is correct and liaise with Head

the  website, social  media,  and email.

•

of Legal to ensure compliance.
Identify and take appropriate action on technical issues relating to the organisation’s
websites or domains, coordinating with external website developers (Atomic Smash) and
IT provider (LightPath) as required to ensure timely resolution.

•  Attend  meetings  to discuss SEO, Google Ads, analytics tracking and dashboards, and
follow up on agreed actions to ensure effective implementation and optimisation.

Who are we looking for?

Essential skills:

•  Relevant professional experience in marketing and fundraising, including design and

implementation of digital Individual Giving fundraising campaigns

•   Significant experience dedicated to social media engagement including content creation
•  Strong experience managing websites built on Wordpress,
•  Experience of MailChimp and/or other email marketing platforms
•  Experience of using Canva for design
•  Strong knowledge and experience of content management systems in particular SEO, digital

analytics platforms, data capture, monitoring and tracking.

•  Strong written and verbal communication skills

-  in particular the ability to summarise

specialist subject matter in plain English and present appropriately for digital channels
•  Experience of working across teams and managing work in pressurised situations without
sacrificing quality of work or attention to detail. The ability to organise workload and meet
competing priorities.

•   Strong interpersonal skills, proactive, positive and creative attitude to problem solving and

the ability to manage internal and external stakeholder relationships.

•  Track record of planning, implementing, measuring, and reporting on social media strategy and

campaigns

•  Applied knowledge of harnessing data insights to measure and report on campaigns and

inform content strategy.

Desirable:

•  Sound project management experience
•  Experience using Hootsuite or similar social media management platform
•  Experience of using CRMs in particular Raiser’s Edge
•  Experience of web support and working with digital agencies
•  Understanding of audience segmentation/ how to target key audiences.
•  Graphic design and/or video editing skills, ideally with experience across the Adobe Creative

Cloud

•  Prior experience and knowledge of global health

What can you expect from us?

We’re  a team of people passionate about creating a world free of preventable disease. Day

- to -

day life at Unlimit Health is

fast paced  but fun. We place great importance and value on working

respectfully within the team and in partnership with our partners globally. Whilst many of us

travel abroad frequently, we regularly get together, whether to socialise in support of healthy

working r elationships, or more formally to benefit from one another’s skills, knowledge and

experience.