Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Digital Loyalty Manager
- Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers
- Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership
- Build a culture of high-performing multi-disciplinary teams from across the charity to drive performance through integration and collaboration
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
We're looking for a Digital Loyalty Manager who has:
- Substantial digital/email marketing and fundraising experience with a track-record of success
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- A significant understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
- Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
- Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
- The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
- A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
- Service related sick pay from day 1
- Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
- Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
- Cycle2work scheme
- Interest free season ticket loans
- Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
- 20% discount at Barnardo's stores
- Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
- Free access to round the clock employee assistance program for advice and support
- Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
- Reference number:23112
- Job Title:Digital Loyalty Manager
- Location:Central London
- Contract type:Permanent
- Hours:36.25
- Salary:£35,624 - £45,802 plus £312 Office at Home Allowance
- Closing Date:11 June 2026
- Interview Date:w/c 15 June 2026