Digital Fundraising Manager

Digital Fundraising Manager
37.5 hours per week
£45,000 to £50,000 pa
London/Hybrid

There when it matters

About the role:

Lead the planning and delivering of our digital fundraising and engagement activity and practice rapid and continuous test, learn and optimisation. With the support of the Head of Supporter Engagement and Supporter Engagement Senior IG Manager, an essential aspect is supporting the development of a holistic organisation-wide approach to audience data collection and supporter engagement to grow the supporter base

About you:

• Strong communication, relationship, negotiating and influencing skills.
• Experience working with CMS (Wagtail preferable) and a good understanding of donations platforms (iRaiser and Access preferable).
• Knowledge of budgets and experience in reporting financial/KPI performance against targets
• Proven research and analytical skills, with the ability to manipulate data and present data in both statistical and written formats.
• Experience of managing and working with agencies setting up and monitoring SLA’s and experience in staff management duties.
• Ability to assess skill needs and train colleagues in digital fundraising best practice

Essential Criteria
• Project and stakeholder management. Experience in managing parallel workstreams, multiple priorities, and complex stakeholder relationships
• Demonstrable experience of developing digital fundraising strategies and implementation plans to meet targets and KPIs in a role with substantial responsibility for driving supporter growth using a variety of digital channels.
• A proven track record of planning and delivering multichannel digital fundraising campaigns within the charity or not-for-profit sector, including but not limited, to activity across paid social media (Meta, TikTok), email, PPC, display and emerging channels. Experience using GA4 and Google Tag Manager, as well as other native platform analytical tools for tracking, reporting and assisting optimisation.
• Proven knowledge and use of digital marketing tools, including email marketing and automation platforms (DotDigital would be advantageous).
• Demonstratable experience of developing paid social media campaign tracking and an understanding of the changing landscape in social media i.e. current Meta restrictions

Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone.

We reserve the right to close this advert prior to the closing date should we feel we have a sufficient number of suitable applications.

Benefits
• Company pension scheme
• 27 days holiday - rising to 33 with length of service plus bank holidays
• Enhanced maternity and paternity pay
• Enhanced sick pay
• Employee Networks - LGBTQ+, Ethnic Diversity and Equality, People with Disabilities, and Women and Non Binary Individuals
• Staff discount of 10% on new goods online at shop.sueryder.org
• Structured induction programme and learning and development opportunities.

For more of our employee benefits please visit our website.

https://www.sueryder.org/jobs/why-work-for-sue-ryder

We actively encourage applications from people from all backgrounds to help us to provide the best possible experience for the people who use our services and continue to make Sue Ryder a great place to work, and attract and recruit the best, most diverse workforce possible.
We are particularly interested in increasing applications from the global majority, LGBTQIA+ and people with disabilities as they are currently underrepresented in our organisation.

Please let us know if you have any feedback to make our recruitment processes more accessible and inclusive or if you require any adjustments made to your application or interview process by emailing recruitment@sueryder.org

https://www.sueryder.org/jobs/equity-diversity-inclusion

If you want more than just a job, we want you.
Join the team and be there when it matters.