Digital Executive (£36,372 per annum plus benefits)

Contact details

• Closing date for application
• 13 March 2026

Location: Craven Street with opportunity for hybrid working   Salary: up to £36,372 per annum plus competitive benefits

We are looking for an experienced Digital Executive to join our established, busy and ambitious Membership, Marketing and Communications team. This role will be instrumental in enhancing our websites and member app for today, as well as being a key member of the team in scoping, developing and delivering exciting and significant changes across our web-enabled platforms for tomorrow. This role will also contribute towards the marketing strategy which strengthens the College's position, increases awareness of the optometry profession, recruits and retains members, and communicates and engages with members, the public and stakeholders. 

Working among a collaborative and vibrant team, this role has the advantage of seeing the full offer and benefits of the College and will work alongside marketing colleagues and departmental leads to ensure that the web and app content is engaging, intuitive and optimised for its target audience.

Reporting to the Digital Content Manager, the role holder's core responsibilities (80%) will be:

• Website content management:Manage day-to-day content updates for the College website, working with various teams to publish content, resolve technical issues, and maintain site quality
• Patient website (lookafteryoureyes.org):Coordinate the patient-facing website by liaising with external agencies, clinical advisors, and patient reference groups to ensure content is accurate, accessible, and user-friendly
• SEO:Conduct regular site health checks, optimise pages for search performance, and explain SEO improvements to content owners in plain language
• Member app & communities:Support the management of the College's clinical app, working with technical suppliers to resolve issues, test new features, and develop the communities function
• Podcast production (EyePod):Edit audio files, brief contributors, and coordinate recording sessions to maintain the College's podcast output

Supporting responsibilities will consist of (approximately 20% of role):

• Performance reporting:Generate accessible Google Analytics reports for senior management on digital channel performance
• Email marketing:Support email communications using Microsoft Customer Journeys Module for Dynamics
• Paid media:Assist with in-house PPC, display, and paid social campaigns within set budgets
• Social media:Support the College's social media activities as needed

We recognise this role covers several areas. We're looking for someone with strong core skills in content management and SEO, combined with willingness to develop in other areas.

The successful candidate will be able to demonstrate these core skills:

• experience Content Management Systems
• SEO
• Stakeholder coordination
• Google Analytics
• app management & communities
• Microsoft Dynamics & email marketing
• paid media
• AI & workflow efficiency
• work experience in a digital role
• ability to manage own workload
• communication skills

In return, we offer a variety of benefits including a generous pension plan (10% employer contribution), life assurance and a health care cash plan. The College has a TOIL policy and provides time off for events taking place during the evening and weekends.

• Interviews will take place week beginning 23 March 2026

If you have any queries in respect of the position please contact tanya.malick@college-optometrists.org.

To apply for the position, please send your CV and a cover letter no later than the closing date below clearly demonstrating how you meet the requirements of the role to: jobs@college-optometrists.org

• Closing date for application
• 13 March 2026

The College is committed to providing equal opportunities in employment and to avoiding unlawful discrimination. We value the differences that a diverse workforce brings to the organisation. In support of this we follow a fair recruitment process in which shortlisting and other recruitment decisions are made on the basis of skills, competencies and experience demonstrated in the application and interview process.

We welcome applications from people of all backgrounds. If you require a reasonable adjustment to be made to support your application due to a disability or other condition please let us know.

• Typical working hours at the College are 9 am to 5 pm (7 hours, excluding lunch) working five days a week. We operate a flexible working window from 8 am to 6 pm where you can vary your start and end time (working a 7-hour day). This role is flexible and can be worked over a variety of working patterns.
• We also offer hybrid working (a mixture of home and office working). Typically, College staff will work around 20 - 40% of their time at the workplace (whether this is the office at Craven St, or a face-to-face meeting, exam or event at another business-related site or organisation) per week.

• We act with integrity and transparency
• We listen and we learn
• We demonstrate respect and professionalism
• We achieve high quality
• We champion diversity and inclusion