Digital Content Officer

Digital Content Officer

Full Time – Permanent – (Hybrid) 

Closing Date: 11/05/2026

Our offer to you 

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme
• Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us 

This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary 

As England’s First Aid charity our website is the first point of call for people who want to know how to learn first aid, donate or fundraise and join St John Ambulance volunteer and youth programmes.

As our Digital Content Officer you will support our Website Content Manager to create content so that our diverse audiences can find what they want on our website quickly, have a seamless experience, and can take action easily - such as donate, fundraise, sign up as a volunteer, join our youth movement, and learn how to do first aid.

Required Knowledge, Skills & Experience 

• Experience within a similar role with some understanding of website analytics and a keenness to learn more
• Experience of developing and testing website content
• Experience of using a content management system (CMS) to create and edit content on a website.
• Experience of co-ordinating content libraries such as image, film, design of case studies
• Good technical ability with an understanding of AX, A/B tests & user personas and experience of using Tag Manager, HotJar, Semrush and other tools

About the Role  

You will help to create website content that leverages our brand, the impact of our work and personal stories to compel people to support us online, become volunteers, as well as make sure that our sector-leading first aid information is accessible to everyone. You will:

• Assist the Website Content Manager in reviewing content and delivering our website content strategy.
• Work with the Content Manager to produce clear and compelling content and ensure stories are used across the website to motivate people to donate
• Work with stakeholders from different teams across the organisation to ensure that content meets KPIs, user needs and accessibility standards
• Use analytics tools to monitor and improve web content, deliver a seamless website experience and improve conversions.

Please see the job description for more detail (this can be viewed on our website or once you click apply)