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Digital Content Manager
THE ROYAL NATIONAL LIFEBOAT INSTITUTION
41,242 - 48,520 per year
Poole, Dorset, England
Full-time
26th January 2026

Digital Content Manager

Digital Content Manager

The RNLI's digital content plays a crucial part in saving lives and preventing tragedies. Now, in a brand new position as part of the charity's Creative Services team we're looking for a Digital Content Manager who will take a leading role on raising awareness and securing support through the RNLI's website.

You'll be an experienced digital content writer yourself, ready to manage a team of producers, writers and co-ordinators. Strong editorial skills in addition to digital expertise will be essential - and you'll be comfortable with balancing a variety of requests and requirements. 

Key responsibilities include:

  • Leading the digital content team, with responsibility for the flow and quality of work
  • Writing and planning content that meets the RNLI’s brand and digital guidelines and meets strategic aims
  • Building and maintaining excellent working relationships with other teams that have digital/content responsibilities and requirements
  • Work with others to test and evaluate content performance, ensuring the team learns from data and feedback


It's an exciting time to join the RNLI's wider Brand and Digital Engagement team, as we develop and deliver a content strategy that will help achieve the charity's lifesaving vision in a changing world.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.