Digital Communications Officer

National Army Museum

Royal Hospital Road, Chelsea, London SW3 4HT

Audiences & Engagement Department

Post:  Digital Communications Officer

Post No: NAM 255

Reports to: Audience & Content Manager

Job Role

This role will lead on the National Army Museum’s (NAM’s) content
commissioning, capturing and editing, to create engaging digital outputs
across social media channels, including Instagram, Facebook, X and
LinkedIn. Excellent copywriting and editing skills will be used to draft social
media posts to appeal to a range of audiences, both new and existing.

The post-holder will use their expertise and creativity to ensure paid marketing
campaigns and projects are supported with a range of short-form video
assets, including for advertisements across Pinterest and TikTok.

Working with the Audiences and Engagement team, the post-holder will
support gathering digital data insights to inform the Museum’s
communications priorities, and support engagement with earned media by
supervising on-site visits from media and online influencers.

This role will also work as part of the Chelsea Heritage Quarter, a destination
marketing partnership to drive more footfall to the area, along with the Royal
Hospital Chelsea, Chelsea Physic Garden and Cadogan. The post-holder will
create content for distribution across the Chelsea Heritage Quarter social
media channels.

Job Description

1.The post-holder is responsible for:

Social Media

(a) Managing and monitoring the National Army Museum’s Social Media

Channels.

(b) Populating the social media posting plan, working with Curatorial and
Collections Care colleagues to commission and capture content for
organic and paid channels as required.

(c) Working in collaboration with partner organisations, the role will support
the delivery of content about the Museum to the Chelsea Heritage
Quarter social media channels.

Digital Asset Production

(a) Creating and editing digital content for use across online channels

including photography, video and audio. Key to this will be recording
and editing short-form video content in 9:16 aspect ratio.

(b) Photography and content capture at Museum public programme,

commercial hire and retail offer for promotional use.

(c) Capturing, producing and editing short-form video content with editorial

software including CapCut, Creative Cloud (Audition, Premier,
Photoshop), etc.

(d) Researching and implementing new digital formats and approaches to

showcase the work of the Museum.

(e) Producing content in a timely manner for release in line with the

Museum’s schedule and key communications messages.

Content and Editorial

(a) Supporting wider Museum staff to showcase their work from the
Museum and providing guidance on how to create effective and
engaging digital content across social media.

(b) Actively working to source and uncover stories from a wide range of
history and a diverse range of voices that would not otherwise be
heard.

(c) Day-to-day management of the digital content calendar, populating,
editing and publishing content from colleagues and stakeholders.

(d) Working with the Brand and Commications Manager to provide content

for paid social media posts, including on Pinterest, YouTube and
TikTok, ensuring content complies with Museum’s brand, design, tone
of voice and editorial guidelines.

(e) Researching effective mechanisms for disseminating social content,

e.g. researching Facebook Pages and accounts with a shared interest.

Audience and Evaluation

(a) Monitoring social media engagement across all NAM social platforms,

researching and tracking changes.

(b) Producing reports for Museum staff and stakeholders and

communicating changes in engagement levels to inform plans for
improving engagement.

(c) Responding in an appropriate manner to online enquiries and

communications, sensitively managing feedback from internal and
external subject experts, and responding in a timely manner to queries
from the public.

2. Resource Management

(a) The post-holder is responsible for the motivation, management and

training of designated Museum staff, contractors, interns and
volunteers, exercising a proper duty of care over them.

3. Internal Relationships

(a) Working with the Audiences and Communications department, to put
the Museum staff at the centre of all content creation and storytelling
and ensuring the department is an integrated Museum-wide service
that promotes and raises awareness of NAM.

4. Health & Safety

(a) Being committed to good health and safety and access practice,

ensuring familiarity and compliance with Museum policies, procedures
and guidelines and the health and safety of visitors, staff, volunteers
and contractors at all times.

5.  In addition, the post-holder is required to:-

(a)  Act in every way so as to preserve the Museum’s reputation and
good name in all areas of its work and be fully committed to
openness and transparency in all its dealings.

(b)  Ensure that the Museum’s Accounting and Financial procedures

are strictly adhered to and embed a culture of control and financial
discipline.

(c)  Play a full part in the generation of income, and to avoid breaches
of financial regularity and propriety, the misapplication of funds, or
waste of resources. Effectively managing delegated budgets and
projects and be responsible for the proper exercise, as instructed,
of any delegated financial powers, having express regard to the
Director appointment as the Museum's Accounting Officer.  To
promote efficient and cost-effective methods of working to keep
strictly within planned budget allocations, as set by the Senior
Leadership Team.

(d)  Take due care to assess and manage risk, having regard to the

NAM's Risk Management Policy; (Risk Management at the NAM:
Matrix of Risks).

(e)  Carry out his/her duties in accordance with the NAM’s Equal

Opportunities Policy.

(f)  Travel to and operate from the National Army Museum’s

outstations or locations where the Collection, or parts of the
Collection, or other NAM property or services are held, or carried
on, including the NAM’s Outstation in Stevenage, as and when
necessary.

(g)  The post-holder will be based at the Museum in Chelsea.

(h)  The post-holder must co-operate fully with the Management of the
NAM in pursuance of the Museum’s aims, as set out in its Royal
Charter, and to enhance the Museum’s standing and reputation
through its contacts with the public and the media. This will include
membership of various development and other teams set up from
time-to-time and reporting to the Director and Senior Leadership
Team.

(i)  Deputise for the Audience and Content Manager, as required.

The appointment is permanent, working 37 hours per week, 5 days out
of 7. The salary is £30,950pa (inclusive).  Additional evening and
weekend working may be required. The post-holder is required to give
a minimum of two months’ written notice in resigning.

The appointment will be subject to a security clearance.

This job description sets out the key responsibilities and tasks of the
post and is not exhaustive.  It may alter with the changing needs of the
Museum.  This job description may be reviewed and updated annually.

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The National Army Museum is an equal opportunities employer.

Justin Maciejewski, Director
National Army Museum

November 2025

Signature:- ……………………………………..  Date:- …………………….