Digital Communications Lead
Digital Communications Lead
The Role
This is your chance to help people with spina bifida and hydrocephalus feel unstoppable.
As Digital Communications Lead at Spina Bifida Hydrocephalus Scotland you will be coordinating our work to connect with our audiences and managing our digital marketing channels.
Your work will bring out the joy in doing good among our supporters and inspire people living with our conditions.
This is an exciting time to be joining the charity with a new five-year strategy, entering its second year, setting out ambitious plans to grow the charity’s impact and income.
We are looking for a creative thinker, with a proven track record in building movements and recruiting supporters using digital marketing and storytelling.
Working closely with the services team and fundraising team you will be creating compelling content. The role will be to tell the stories of the incredible people we help to support through a variety of digital communications.
What Spina Bifida Hydrocephalus Scotland can offer you
Flexibility – We offer flexible working, including the opportunity to work from home or around caring responsibilities.
An opportunity to express yourself – Our team values teamwork, learning and continuous improvement. SBH Scotland staff gave a median score of 8 out of 10 for feeling supported to take risks with new ideas.
We also offer: Workplace pension scheme; death in service benefit; paid Carers Leave; 30 days annual leave entitlement and 4 days Public Holidays; an additional day off for your birthday and wellbeing days.
We welcome applications from disabled people and those with lived experience of disability or caring responsibilities. SBH Scotland is a Disability Confident employer.
Reporting to: Head of Fundraising and Communications
Place of Work: Hybrid office/home-working model with base being the Dan Young Building, Dullatur G68 0LS. Occasional travel within Scotland to accommodate needs of the team.
Working Hours: 28 hours per week, with working pattern to be agreed. Core working hours are normally between 9.00am and 4.30pm, Monday to Friday.
Flexibility around working pattern.
Salary: £22,820 salary based on 28hrs a week
(£28,525 pro rata, based on a 35-hour full-time equivalent)
Closing date: Thursday 17th September 2026
Proposed interview date: Thursday 26th September 2026
Key Responsibilities
To be as unstoppable as the people we support.
• To devise and deliver creative digital marketing and communications plans.
A proactive and enthusiastic ambassador for the cause, building networks of stakeholders in the digital and media sectors.
Be committed to delivering exceptional donor/supporter and service user stewardship.
• To “pitch-in” when colleagues need support.
To be innovative and creative in your role.
Planning, implementing, and monitoring digital marketing campaigns across all digital platforms.
• Plan and Manage all Social Media Platforms (Facebook, Instagram, YouTube, LinkedIn).
• Develop engaging digital content, including video.
Develop storytelling approach across digital platforms and other means of advertising.
• To generate creative and impactful marketing campaigns.
• To always strive for value for money.
To know how or be willing to learn how to use AI to support your strategic objectives.
• Lead on the development of the charity’s new website and regularly maintain the website.
A commitment to continuous learning and improvement.
To continuously assess performance of digital marketing campaigns, using Meta, Google Analytics and Mailchimp analytics, and enact plans to address any areas for improvement.
To use data to learn and adapt campaigns and tailor communications to different audiences.
To liaise and learn about Services and Fundraising, to ensure our messaging is emotive and authentic.
Person Specification – Digital Communications Lead
| Essential | Desirable | |
| Qualifications/Experience | ● Proven experience incommunications and digitalmarketing.Experience with social mediamanagement and contentcreation.● SEO, SEM, and PPC campaigns.Experience in devising andexecuting successfulcommunications and marketingcampaigns.● Experience in motivating peopleto achieve objectives. | ● Experience insupporting afundraising team withcommunicationsactivity - producingcontent for appeals,supporterstewardship activity. |
| Knowledge andSkills | ● Strong understanding of digitalmarketing strategies and tools.Experience in using marketingsoftware (e.g., Google Analytics,Mailchimp).Excellent written and verbalcommunication skills.Experience with SEO andunderstanding of webdevelopment.Strong analytical and problem-solving skills.Ability to identify opportunitiesand generate ideas.Skilled negotiator and relationshipbuilder. | ● Knowledge of graphicdesign software, suchas Canva.Knowledge of videoediting software.Experience ofupdating a website. |
| PersonalQualities | Creative and innovative thinker.Ability to work under pressure andmeet deadlines.Understanding and compassion.Strong networking skills. | |
| Circumstances | Able to work flexibly outside ofnormal working hours.Access to a car for business useand a current clean drivinglicence. |