Digital & Brand Marketing Manager
Job Reference:000479
Salary:£29,950 + benefits
Job Closing Date:01/03/2026
Department:Marketing
Location:Birmingham Hippodrome
Employment Type:Fixed Term
Hours Per Week:30 hours (0.8 FTE)
Interview / Assessment Centre Date(s) w/c:09/03/2026
Job Description
This role is a fixed term contract from 20 April 2026 - 5 February 2027, to cover maternity leave within the department.
ABOUT US:
With a mission to enrich the cultural life of our region, Birmingham Hippodrome is one of the most popular theatre complexes in the UK. With c.400 live performances annually in our 1,850-seat auditorium, we present nothing but the best in touring musical theatre, ballet, dance, opera, pantomime, drama, and comedy. Our 200-seat Patrick Studio welcomes a range of smaller-scale productions and is an important base for dance and for the development of new artistic work.
Long recognised as one of the UK’s premier presenting theatres, the past five years have seen Birmingham Hippodrome develop into a creative producing organisation focused on access, diversity and inclusion, doubling our impact to match our annual audience of over 600,000 with a further 450,000 people engaged via festivals, learning, participation and produced work. With nine Associate Companies, the Hippodrome produces and commissions bold new work, telling fresh and engaging stories, reflecting the youth and diversity of the city and region. We have further enhanced our reputation as a leading provider for Festivals, engaging over 150,000 people through B-SIDE Hip-Hop Festival, co-producing the city’s Lunar New Year celebrations, and regularly collaborating with Bullring & Grand Central on events including Birmingham Weekender.
The Marketing team play a leading role in upholding Birmingham Hippodrome’s brand, meeting sales, visitor and audience targets for a diverse range of shows, events and programmes of work. Marketing at Birmingham Hippodrome is fast-paced and exciting, with a team full of passionate, dedicated people. We champion our brand, ensure a seamless online experience, and drive impactful campaigns. We love what we do and expertly connect with our audiences to deliver memorable results.
JOB SUMMARY
The Digital & Brand Marketing Manager is responsible for developing the venue’s overarching brand and leading the maintenance and development of the venue’s website and online booking path.
The role marries the brand to Birmingham Hippodrome’s digital presence; developing and streamlining the venue’s website, overseeing email marketing strategy, and liaising closely with our external web providers and our internal Sales and Systems & Technology teams to provide an industry leading online experience.
The role is also responsible for raising awareness of Birmingham Hippodrome’s diverse offering in terms of membership opportunities and hospitality and events, making a significant contribution to the development of the theatre’s corporate brand and charitable status, as well as supporting in the venue’s endeavour to improve access for all theatregoers.
The role requires close working relationships with other members of the Marketing team, as well as with multiple internal teams, including Visitor Experience, Creative Partnerships, Sales, Communications, Fundraising & Development, and Systems & Technology. There is frequent collaboration with external partners, agencies and other stakeholder organisations, such as Culture Central, West Midlands Growth Company and both statutory and private funders.
The role has line management responsibilities for the Brand Marketing Officer.
ABOUT YOU
This role will be integral in delivering a CMS migration project, so you'll need strong IT literacy with Content Management Systems, MS Office packages, databases and social media platforms. We're looking for excellent copywriting, direct marketing, digital, design and print production skills, plus experience working within set budgets in a deadline-driven environment, and working with web, digital and marketing agencies. Ideally, you would also have Arts marketing training such as CIM, TMA, or AMA.
For full details of the role and the person specification, please download the job description at the bottom of this page.
OUR BENEFITS
• 30 days holiday plus 8 Bank Holidays (pro-rata for part-time employees)
• Contributory pension scheme.
• Discounted public transport pass.
• Discounted car parking.
• Discounted gym membership.
• Show ticket offers.
• Personal Growth Fund.
• Enhanced company sick pay.
• Free life assurance.
• Free Critical Health insurance.
• Discounted private health cover.
• Enhanced maternity/adoption/paternity pay.
• Free flu jab.
• Cycle to Work scheme.
• Electric car scheme.
• Employee Assistance Programme.