Cross-Channel Engagement Officer

Ref: CE393 | Cross-Channel Engagement Officer | Homebased, UK

However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings.

Salary circa £30,000 (inner London weighting £3,950 per annum or outer London weighting £2,457.00 per annum may be applied in accordance to where you live) | 35 hours per week | Permanent

We are looking for an enthusiastic and motivated individual to join the Communications team.

Reporting to the Cross-Channel Engagement Manager, the Cross-Channel Engagement Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.

Key responsibilities include:

• Working with teams across the charity to plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.
• Creating, editing and optimising digital communications, including copywriting, proof-reading, A/B testing, campaign analysis and reporting.
• Supporting colleagues by providing training, sharing best practice, and offering expert advice on email and SMS engagement.
• Ensuring digital communications are aligned across all online and offline touchpoints, contributing to a consistent and customer-centric experience.
• Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.
• Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.
• Working closely with the Cross-Channel Engagement Manager and key stakeholders to ensure consistent messaging and impactful content creation.
• Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.

This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.

 Click here to view the role profile

To apply email: Aimee.tinkler@stroke.org.uk

Please submit your CV and a covering letter of no more than two pages demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience. Please state any preferences for flexible options in your covering letter.

If you are applying under the Disability Confident scheme, please indicate this in your supporting statement, and in the main body of your email when applying for the role.

Closing Date: 22 March 2026 | Interview date week commencing 30 March 2026

Please note all roles close at midnight

Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.