Content Writer

Are you a natural storyteller with a creative mind and a passion for nature? Are you able to craft engaging and powerful content that inspires action and drives change?  

This is an exciting opportunity to work at the heart of a well-respected organisation with an ambitious mission to restore wetlands and inspire others to value and protect these incredible habitats. From providing homes for wildlife to protecting communities from flooding, we want to unlock the superpowers of wetlands so everyone can benefit.

Based in the Communications team, this hands-on role will craft high-impact stories that elevate WWT’s voice, build brand awareness and deepen engagement with our visitors, supporters and partners. Working with colleagues from conservation teams to visitor centre staff, you’ll uncover and share purpose-driven stories that showcase the wonder of wetlands and the impact of WWT’s work across the UK and beyond.

You’ll produce high-quality, audience-focused content – from articles and video scripts to campaign copy and thought leadership pieces – and lead the content component of key campaigns. Turning scientific insights into accessible and inspiring content, you’ll tell engaging stories that reflect our brand, values and ambition for a world where wetlands thrive.

This is 12 month fixed term contract working 37.5 hours a week Monday to Friday.

We are seeking an individual with:

• • Proven experience in storytelling, journalism, copywriting or content creation.
  • Experience developing narrative-led multimedia content and storyboards.
  • Outstanding writing, editing and proofreading skills with strong attention to detail.
  • Confident collaborator, able to work with scientists, site teams, volunteers and senior leaders.
  • Experience creating content for digital platforms and an understanding of digital best practice.
  • Excellent organisational skills and ability to juggle multiple projects.
  • Confident in seeking stories, researching and developing ideas for high-impact creative content.

If you want to make a direct contribution to the conservation of wetlands and wetland wildlife at a critical moment for the natural world, then click apply.

We are based in Slimbridge Wetland Centre, Gloucestershire, but support hybrid working with an expectation for team members to be in Slimbridge at least once a week.

We reserve the right to close the advert early if we receive a sufficient number of applications from candidates who meet the required skills and experience. We therefore encourage early applications.

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands. There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from our Employee Assistance Programme

WWT is an equal opportunities employer and all applications will be considered solely on merit.