Content Marketing Manager

Content Marketing Manager

Job Description

Job Title:

Content Marketing Manager

Contract type:

Permanent, full-time. (Part-time arrangement could be discussed)

Salary:

£30-£32,000 (dependent on experience)

Holiday:

25 days per annum + bank holidays

Pension:

Auto-enrolment

Place of work:

National Opera Studio, 2 Chapel Yard, London SW18 4HZ

Reporting to:

Head of Marketing and Digital

Overview

National Opera Studio is looking for an experienced, dedicated Content Marketing Manager

to join our team. Working closely with the Head of Marketing and Digital, the Content

Marketing Manager will support the delivery of marketing across all areas of

the organisation, including events, Short Courses, Workshops and fundraising initiatives,

creating compelling content that enhances our brand and expands our community.

Central to the role is amplifying the stories, achievements and development of our Young

Artists, championing their journey and bringing their work to wider audiences.

This is a role for someone who has a passion for leading effective marketing

campaigns, who will play a key part in shaping the future of one of the UK’s leading opera

training institutions.

About the National Opera Studio

The National Opera Studio (NOS) is the UK’s leading opera training organisation, based in

London and working in close partnership with the country’s major opera companies – English

National Opera, Glyndebourne, Opera North, the Royal Ballet and Opera, Scottish Opera and

Welsh National Opera.

Each year, we select a small number of exceptional singers and repetiteurs to join our nine-

month flagship programme. Their time with us is intensive, bespoke, and entirely free,

designed to meet their individual vocal and artistic needs. Through world-class training and

practical experience, our Young Artists leave NOS with the confidence, craft and connections

to thrive on the international operatic stage.

Analysis of our alum and regular contact with our partner opera companies and industry

professionals shows us that the time our Young Artists spend at the Studio often makes the

single biggest difference to their future prospects as top-level solo artists. Many NOS-trained

singers, such as Gerald Finley CBE, Alfie Boe OBE, Nicky Spence OBE, David Butt Philip, Susan

Bullock CBE, Lesley Garrett CBE, Jean Rigby, Alice Coote and Joan Rodgers CBE, to name just

a few, have gone on to build highly successful careers at an international level. Our

repetiteurs are international festival directors, conductors, Artistic Directors, and are on the

music and artistic staff of major companies in the UK and abroad.

We also nurture emerging talent beyond our main programme. Through our Academy, a

foundational initiative for singers aged 19–25 who may have faced barriers to training, and

our Short Courses, we offer valuable opportunities for singers and pianists to advance their

skills and experience. We also support emerging repetiteurs, conductors, directors and stage

managers through tailored opportunities. Our work with local schools helps identify and

support young talent, while giving our Young Artists the rewarding experience of working

with children and young people.

Main responsibilities

•  To ensure effective administration and day-to-day operation of the marketing and

communications department.

•  To lead on the delivery of a range of campaigns including profile-raising, events,

recruitment, residencies and fundraising.

•  To provide support to the NOS team as and when necessary.

Specific Responsibilities

Marketing and communications:

•  Devise and implement marketing campaigns and promotional activity across all

of NOS’s activity, including paid advertising and reciprocal marketing.

•

Lead on the design, print, and distribution of marketing materials such as
programmes, free sheets, posters, and flyers.

•  Ensure effective administration and day-to-day operation of the marketing

department, including processing invoices, keeping files up to date, and archiving.

•

Liaise with external suppliers as appropriate.

Digital marketing:

To lead in the delivery of content for all National Opera Studio campaigns, to include, but not
be limited to:

•  Management and maintenance of the Studio’s website ensuring it’s kept up to date

and accurate.

•  Manage, plan, and deliver original digital content for all of the Studio’s online

channels, including, when necessary, the production of in-house video and audio

content, editorial, and graphics, with the aim of reaching new and existing audiences
and deepening community engagement.

•

Lead and manage the development of audio and video content for the Knowledge

Studio.

•  Develop and manage a calendar of content activity across all channels.

•

Identify inspiring stories and produce case studies for both website and digital
channels.

•  Conduct keyword research and provide recommendations for website

content optimization.

•  Manage the National Opera Studio’s social media channels, including cultivating our
online community, and acting as editorial and publishing contact for the channels.

•

Lead on any online advertising carried out by the Studio.

•  Work closely with the Head of Marketing to plan and deliver the Studio’s podcast –

The Opera Training Companion.

•  Research and arrange reciprocal marketing for campaigns with relevant

organisations.

•

Lead in the delivery of the Studio’s email marketing campaign strategy, including

design, editing and creation of content for regular newsletters.

Branding:

•  Act as a brand guardian to ensure that all communications and marketing are

delivered in line with the Studio’s brand guidelines.

•  Manage and develop the NOS image and video library, gaining model permissions

and booking photographers and videographers as necessary.

Campaigns:

•  Support the delivery of a range of campaigns including profile-raising, events,

recruitment, residencies and fundraising.

•  Effectively market NOS Short Courses and Workshops working with Head of Artistic

Planning and the Studio & Events Manager.

Filming and livestreaming:

•

Lead on the delivery of the Studio’s filming projects and livestreamed events.

•  Work closely with the Head of Marketing and Digital in the development of the

Studio’s filming and livestreaming offer.

•  Primary contact for NOS technicians and oversee and support their work.

Monitoring and evaluation:

•  Analyse and report on insights and statistics from NOS social media platforms, web

traffic, audience and participant data.

•  Monitor and report on engagement across all channels to inform best practice for

content.

•  Track and report on press mentions relating to the Studio and alums.

Database management:

•  Develop and maintain a marketing and press database for the Studio.

•  With other members of the team, ensure that the Studio’s CRM database is kept

fully up-to-date and all records are GDPR compliant .

•  Set up events on the CRM database and support the Studio Manager with attendee

and booking data.

•  Ensure mailing lists are kept up to date and GDPR compliant.

Venue hire:

•  Support on the implementation of the Studio’s venue hire strategy .

•  Work with Studio Manager to assist with any filming or marketing enquiries related to

external hires.

Events:

•  Support with the organisation of events and attend events, fundraising receptions,
and concerts, as appropriate, to maximise the marketing and communications
potential.

•  Support the Development Director as and when necessary

General:

•  Act as ambassador and advocate for NOS internally and externally, and actively
engage staff in supporting the external-facing functions of the organisation.

•  Provide support for the smooth running of the NOS office and other activities and

events as needed.

•  Keep up to date with sector developments, best practice initiatives and relevant

training.

•  Be an active ambassador for the Studio and uphold the organisation’s values.

•  Be keen to make a positive contribution to the life of the NOS

•  Work as part of a team and contribute to the viability, strategic planning and

development of the organisation as a whole

•  Be willing to undertake training as required

•  Provide cover for other members of staff who are on leave, sick or otherwise away

from work

•  Actively pursue and develop all duties and responsibilities in accordance with the

Policies and values of the NOS.

•  Any other responsibilities as directed by the Head of Marketing and Digital

considered to be appropriate to level and scope of the role.

Person specification:

Essential

•  2 years’ + experience in a dedicated marketing / communication role

•  Experience creating visual/ video assets for digital channels

•  Experience implementing CRM-led, insight-driven, digital marketing campaigns

•  Excellent copywriting skills, as well as proof reading

•  Highly organised, with ability to execute plans and schedules, managing own

workload and time efficiently to keep to deadlines

•  Experience in managing social media channels and devising engaging digital

strategies across multiple platforms

•  Good analytical and data-analysis skills

•  Excellent communication and interpersonal skills

•  Financially literate, with track record of managing budgets

•  Technically literate, with proficiency in Office software

•  Graphic design and video editing skills (Photoshop, Illustrator, InDesign, Premiere,

Canva)

•  Self-starter with a strong achievement drive and commitment to meeting objectives

•  Flexibility to work evening and weekends, as required

Desirable:

•  Knowledge of and/or interest in opera

•  Experience in events marketing

•  Experience in digital fundraising

•  Understanding advances and trends in technology / social media

•  Delegation and/or line-management experience

•  Experience of web design / basic understanding of HTML

Note: This Job Description reflects the current situation. It does not preclude change or

development that might be required in the future.

How to apply

To apply for this role, please send:

•  A CV including the names and contact details for two referees

•  A covering letter

•  A completed Equal Opportunities Form.

and send to recruitment@nationaloperastudio.org.uk addressed to the Executive Director

Nicholas Simpson with ‘Content Marketing Manager’ in the subject line.

Closing date for applications: 09:00 on Thursday 26 February 2026

The National Opera Studio is an equal opportunities employer and we encourage applicants

from diverse backgrounds.