Communications and Social Media Lead

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Director of Marketing and Recruitment
Communications and Social Media Lead
52 weeks
Permanent
£31,080.00 - £33,152.00 DOE
TBC

The College is committed to safeguarding and promoting the welfare of children, young

people and vulnerable adults and expects all staff and volunteers to share this

commitment.

Landmarks is an independent specialist day college for young people with learning disabilities

and  difficulties.  The  college  offers  a  wide  range  of  programmes  that  are  tailored  to  each

individual’s needs.

Landmarks  operates  from  several  sites  across;  Nottinghamshire,  Derbyshire  and  South

Yorkshire, with our main site located in Eckington, S21 4EF.

Landmarks has several satellite provisions in Rotherham, Nottingham city Centre and a “real-

life” hospitality and catering facilitate in Rainworth, Mansfield. These environments enable us

to provide a range of personal and vocational training opportunities including:

§  Agriculture
§  Animal Studies
§  Arboriculture
§  Art
§  Business Administration
§  Conservation
§  Duke of Edinburgh
§  Equine Studies
§  Floristry

Independent Travel Training
Independent Living Skills

§  Horticulture
§  Hospitality & Catering
§
§
§  Labouring (CSCS)
§  Retail
§  Supported Internships
§  Wildlife Management
§  Work Experience

Our  staff  are  required  to  work  on  a  range  of  different  sites,  including;  college  campuses,

employer’s  premises  or  communities  local  to  your  learners  home  -    therefore  willingness  to

travel is essential. There may be a requirement to transport learners in your own car, insurance

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implications are reimbursed. Mileage and expenses are provided for travel during the working

day.

Purpose

The Communications and Engagement Lead will be responsible for creating, implementing,

and managing effective communication strategies that support the college’s strategic goals,

enhance its reputation, and engage learners, staff, stakeholders, and the wider community.

This role focuses on strengthening internal communication across sites, managing external

media relationships, and ensuring consistent, high-quality messaging across all channels.

While day-to-day social media is led by a colleague, this role will provide strategic support,

alignment, and oversight to ensure brand consistency.

Key Responsibilities

Strategy and Planning
•  Develop and execute a communication strategy aligned with the college’s strategic

objectives.

•  Create and deliver an annual communications plan linked to recruitment targets and the

strategic plan.

•  Maintain a forward content calendar integrating campaigns, themed months, and major

events.

•  Monitor and evaluate the effectiveness of communication initiatives.

Social media and content
•  Develop and execute a comprehensive social media strategy that aligns with the

college's goals and objectives.

•  Plan, film, edit, caption and publish video for TikTok, Instagram Reels and YouTube

Shorts.

•  Post regular updates on Facebook, Instagram, LinkedIn and YouTube with joined-up

journeys to website and email.

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•  Manage comments and direct messages daily and route enquiries quickly.
•  Run basic paid ads from pre-agreed budgets and audiences and track results

Internal Communication
•  Plan and deliver clear staff updates, briefings, and campaigns that support college

priorities.

•  Produce a weekly staff bulletin and simple site packs using agreed templates.
•  Maintain accessible Sharepoint/Teams hubs so information is easy to find.
•  Support leaders with clear, audience-appropriate messages during change projects or

sensitive updates.

•  Gather staff and learner voice to ensure two-way communication and provide insights

to leadership.

External Communication and Media
•  Act as the first point of contact for media enquiries and prepare press releases and

statements.

•  Build strong relationships with journalists, local authorities, employers, sector bodies,

and community partners.

•  Promote the college’s achievements, events, and initiatives through proactive outreach.
•  Prepare case studies, newsletters, and stakeholder updates to demonstrate impact.
•  Provide communications support for open days, celebration events, and employer

engagement.

Website and Publications
•  Oversee website content for accuracy, accessibility, and search performance.
•  Ensure all materials meet accessibility standards.
•  Produce high-quality publications, briefings, and reports for internal and external

audiences.

•

Measurement and Reporting
•  Set objectives and report monthly on communication performance, including reach,

engagement, sentiment, website performance, enquiries, and conversions.

•  Use insights to refine communications and channel mix.
•  Share lessons learned and stakeholder feedback with leadership.

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This list of duties should not be regarded as exclusive or exhaustive as the post holder may

be required to undertake other reasonably determined duties and responsibilities.Person

Specification

The selection process will involve assessments being made on the extent to which applicants
meet the criteria listed in the table below:

Criteria
Qualifications

Experience

Desirable
Any relevant
qualifications.

Experience working within
education or SEND
settings.
Experience in student
admissions/recruitment.
•  Event communications

support (briefings,

scripts, photography).

Essential
Good standard of general
education
Inc. English and Maths
(Level 2 or
equivalent).
Good communication
skills, both verbal
and written.
•  Strong written

communication skills

for diverse audiences

(staff, learners,

parents, stakeholders).

•  Experience in internal

communication

planning and delivery.

•  Track record of

developing

communication

strategies aligned with

organisational goals

Skills

•  Confidence in media

•  Familiarity with digital

handling, including

analytics and

drafting press releases

reporting.

and liaising with

journalists.

•  Ability to manage

multiple priorities

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across sites, with

strong organisational

skills

Knowledge of
safeguarding, data
protection, and consent
Passionate about
education and supporting
learners with additional
needs.
Punctual
Approachable
Organised and resourceful
Smart appearance
Access to a car and a full
UK driving licence.

Knowledge

Personal Attributes

Other Requirements

In return we will offer:

§  24/7 Employee Assistance Programme (Westfield Health):Confidential emotional,

financial and practical support whenever you need it.

§  Education Support Helpline:Free, specialist wellbeing support for all teaching and

education staff.

§  Access to Trained Mental Health First Aiders: On-site support from staff trained to

listen, signpost and offer immediate reassurance.

§  Comprehensive Westfield Health Package (level 2): Includes a health cash plan,

virtual GP appointments, counselling options, discounted shopping and services, and

a wide range of wellbeing resources.

§  Annual Flu Vaccination Voucher: Supporting your health and reducing winter illness.
§  Access to Additional Discount Schemes: Including the Blue Light Card and other

optional staff savings programmes.

§  Health & Wellbeing Services: Occupational Health support where necessary.
§  Generous Annual Leave Entitlement: Up to 35 days, dependant on length of service.
§  Long Service Recognition: Celebrating and rewarding your commitment to the

organisation.

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§  Enhanced Family-Friendly Policies: Increased occupational maternity and paternity

pay (subject to eligibility).

§  Occupational Sick Pay: Enhanced sick pay that increases with length of service.
§  Professional Development & Career Progression: A wide range of CPD, training

courses and structured development pathways (role-dependent).

§  Life Cover: Financial protection providing peace of mind for you and your loved ones.
§  Standard Life Pension Scheme: Supporting your long-term financial wellbeing.
§  Free On-Site Parking.

Landmarks  is  committed  to  safeguarding  and  promoting  the  welfare  of  our  learners  and  to

ensure  our  learners  are  protected  from  abuse.  Landmarks  is  therefore  exempt  from  the

Rehabilitation of Offenders Act 1974.

All offers of employment will be subject to enhanced DBS checks, which it deems satisfactory

(you will be viable for the cost of a DBS if you leave within your probationary period).

Where a post is eligible, a check against the barred lists will be undertaken. There are different

types of regulated activities that employees will need to undertake as part of their role to qualify

to be checked on the adult and child barred list.

It is an offence to apply for a role that involves regulated activity to children, if the applicant is

barred from engaging in regulated activity relevant to children.

To  find  out  what  makes  Landmarks  a  remarkable  place  to  work,  visit  our  website

www.landmarks.ac.uk,  and  follow  Landmarks  Specialist  College  on  Facebook  for  more

information.

If you have any further queries or would like to arrange a discussion regarding the terms and

conditions of employment at Landmarks please contact a member of HR – 01246 433788 or

HR@landmarks.ac.uk.

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